Introduction:
Amazon is a competitive marketplace of online platforms. Marketers spend hundreds of dollars for a few seconds of attention. Shoppers are bombarded with comparable copies, messages, and pics each minute in their buying journey. It isn’t always sufficient for manufacturers to have the best products, optimized stock, and aggressive pricing.
A brand story sets you apart from your competitors and makes your brand more relatable. In September 2021, Amazon updated its brand story function and added new and exciting modules to make it less difficult for creators to focus on what matters to their brand. In this article, we’ll go over the basics of Amazon Brand Stories, learn about the brand-new modules, and discover tips for writing success stories.
What is the Brand Story on Amazon?
Positioned proper above the A+ Content, Brand Story is to be had as a scrollable carousel in which brand story registered dealers can paint their brand story values, ethics, mission, vision, human beings, and the method in the back of making merchandise at the same time as additionally highlighting their product catalog and brand story.
When Brand Story changed into first delivered, there has been a selected template in which dealers may want to best upload pictures and solution 3 predefined questions (How did you get started, what makes your merchandise unique, and why do you like what you do). Last year, Amazon delivered new modules or even the capability to hyperlink brand story testimonies in your brand story keep and different product brand story pages.
Source: Amazon
Brand Story eligibility criteria:
Brand Stories are available for registered sellers inside the Amazon Brand Registry Program. Whether you pick to apply the Brand Story characteristic or not, dealers are advocated to sign up for the Brand Registry application because it gives superior equipment to guard and constitute your brand story on Amazon.
Where does the brand story appear?
The brand story appears right above your A+ content in a dedicated section called “From the Brand” making it highly visible to shoppers who scroll down to read reviews or view A+ content.
Want to create a brand story? Contact us here!
Understanding the updated Brand Story module:
#1: Brand Carousel Background Module
This is a required module that requires you to add a background image/main image. You have the option of adding a title text and body text. We recommend adding a clean background image that blends in nicely while other images alternate.
Specifications:
Background image size: 1464 x 625 pixels / 463 x 625 pixels
Title text character limit: 30 characters
Character limit of the text body: 135 characters
Tips:
We recommend that your background image encourages shoppers to keep scrolling (see image below) because on smaller screens shoppers will need to scroll to see the first module as opposed to desktops.
Source: Amazon
#2: Branded ASIN & Store Showcase Module
Clicking on this module will redirect customers to your product detail pages or Amazon seller storefront. It works similarly to the A+ content comparison module. Since this module is intended for cross-selling and increasing your average order value, we recommend adding a call-to-action such as “Check out our collection” or “Learn more about our products”.
Specifications:
Image size: 166 x 182 pixels
The character limit for title text: 30 characters
Source: Amazon
#3: Brand Focus Image module
This is a visible module in which you could upload a photo of the logo’s creator, a photo that presents your product line, or another photo that defines our logo and aligns together with your messaging.
Specifications:
Image size: 362 × 453 pixel
Headline textual content person limit: 30 characters
Source: Amazon
#4: Brand Logo & Description module
As the call suggests, you could upload your brand name and a quick description approximately your logo. This is an excellent area to focus on your vision, mission, story, ethics, values, or something similar.
Specifications:
Image size: 315 × 145 pixel
Body text content limit: 450 characters
Source: Amazon
#5: Brand Q & A module
You can select from 3 pre-set questions or upload custom questions. This module facilitates dealing with generally requested questions on your logo or products.
Specifications:
The mixed character restriction for all questions: 750 characters
To have a brand story for your brand you can contact us here!
How do you add a brand story to your list?
Step:1
Locate the Advertising tab and click A+ Content Manager from the drop-down menu.
Source: Amazon
Step 2:
Click on start creating A+ Content.
Source: Amazon
Step 3:
Click on create a Brand Story.
Step 4:
Add content name and language.
Step 5:
Add your background image and text.
Step 6:
Click on the Add Module button and start adding modules.
Step 7:
Select the ASINs you want to add. If you want your brand story to appear on all ASINs within your brand, choose the Bulk Upload feature.
Step 8:
Click on review and submit.
It might take up to 24 hours for Amazon to review your brand story before going live on the detail page.
Conclusion:
Despite the downsides, the brand story helps brands become less anonymous and connect with their customers on an emotional level. Overall, it’s a valuable tool and worth trying. Like A+ Content, it is constantly evolving and Amazon will continue to expand its functionality in the years to come. Since launching in 2020, our Amazon consulting experts have been helping sellers create a brand story for your listings.
To have a brand story for your brand you can contact us here.
