Walmart’s eCommerce platform has steadily gained ground as one of the top online marketplaces in the world. With millions of sellers and even more customers, staying competitive requires smart strategies, solid tools, and actionable data. Walmart has recently introduced a new update to its analytics tools, giving sellers access to detailed search insights and consumer behavior reports. This update has created a wealth of opportunities for sellers looking to optimize their listings and boost their sales. In this blog post, we’ll break down the highlights of this major analytics update and explain how Walmart’s new tools can help you make data-driven decisions, improve product visibility, and ultimately grow your business.
Walmart Search Insights: A Powerful Tool for Sellers
One of the key features of Walmart’s recent analytics update is Search Insights. Similar to Amazon Brand Analytics, this tool allows sellers to view how their products perform in Walmart’s search results compared to competing products. Sellers can now track:
Impressions: How often a product appears in search results.
Clicks: The number of times potential customers clicked on your product.
Cart Adds: How often customers add your product to their shopping cart.
Purchases: Data on actual conversions or purchases.
This functionality is invaluable for gaining a clear picture of your product’s performance in search and identifying areas where improvements can be made.
Why This Matters
By understanding how your product fares against the competition, you can make necessary changes, such as updating titles, descriptions, and images to boost your search rankings. Walmart’s focus on search data makes it easier to zero in on what’s working and what isn’t in your product listings.
Competitive Intelligence: Stay Ahead of the Pack
Walmart’s Search Query Reports offer something every seller dreams of access to competitive insights. With this tool, you can see the top five competitors for a given keyword, along with the rankings of those competitors for that keyword. This means you can not only monitor your performance but also keep an eye on what your competitors are doing.
If, for example, you’re selling a mini fridge, the Search Query tool will show you which keywords your top competitors are ranking for and how successful they are in that category. You can then adjust your keyword strategy, product titles, and descriptions to outperform these competitors.
Pro Tip: To enhance your keyword research, try using tools like Helium 10 to dive even deeper into Walmart keyword trends. For a detailed guide on keyword research using Helium 10, check out our blog post A-Z Walmart Keyword Research Using Helium 10.
Product Recommendations: Optimize Listings Instantly
One of the most exciting aspects of Walmart’s new analytics tools is that they don’t just provide data; they also offer actionable recommendations. Walmart now suggests ways to improve product listings directly within the platform. For instance, it may recommend adding more relevant keywords to your product title or description based on current trends and search queries.
These suggestions can be implemented instantly, allowing you to continually fine-tune your listings for better search rankings and higher visibility.
Quick Tip: Make sure you act on these recommendations quickly. Walmart’s algorithms update frequently, and staying ahead of the curve will keep you visible to customers.
Consumer Insights: Understand Buyer Behavior
Alongside the search analytics, Walmart has also introduced Consumer Insights that allow sellers to analyze purchasing patterns, repeat customer behavior and overall sales trends. By filtering data by product or time period, sellers can get a comprehensive look at what’s driving their sales and how customer behavior is shifting.
For example, if you notice that certain products have high repeat purchase rates, you might want to focus your marketing efforts on retaining these loyal customers or explore bundling options to increase sales further.
This consumer data gives sellers a deeper understanding of their customer base, enabling more targeted marketing and product development strategies.
For more tips on how to enhance customer satisfaction and increase product reviews, read our blog How to Get Reviews on Walmart: Best Practices to Get Walmart Review.
Downloadable Reports: Data at Your Fingertips
Walmart’s new analytics platform also allows sellers to generate detailed reports on their product performance. Whether you want to analyze monthly sales, check search query performance, or download consumer behavior data, all these reports are easily accessible with just a few clicks.
How to Generate a Report:
- Select the type of report you want—either by search query, product, or consumer insights.
- Choose a date range (weekly or monthly).
- Hit “Generate Report.”
Once the report is available, you can download it and analyze your data offline, making it easier to track performance over time and measure the effectiveness of any changes you’ve made to your listings.
Why Walmart’s Update is a Game Changer
Walmart’s commitment to providing seller-focused data tools sets it apart from other eCommerce platforms like Amazon. While Amazon’s analytics tools are useful, they started out with limited data and functionality. On the other hand, Walmart has introduced its data tools with a broad scope right from the beginning. This makes Walmart’s platform more useful for sellers looking for immediate, actionable insights.
By offering detailed product performance data, competitive analysis, and consumer behavior insights, Walmart is helping sellers make better-informed decisions that not only benefit their individual businesses but also enhance the overall customer shopping experience.
How to Use Walmart’s Analytics Tools to Grow Your Business
1. Optimize Your Listings: Use the search insights tool to find out how your products are performing and take action on Walmart’s recommendations to boost your visibility.
2. Monitor Competitors: Use the Search Query tool to track competitors and adjust your keyword strategy accordingly.
3. Leverage Consumer Data: Use consumer insights to understand buying patterns and tailor your product offerings to meet customer needs.
4. Download Reports: Regularly analyze the data provided in downloadable reports to identify trends and make data-driven decisions to grow your business.
For more tips on boosting your sales on Walmart, check out our blog on Top 5 Walmart Seller Mistakes KILLING Your Walmart Sales & How to FIX Them.
Conclusion
Walmart’s new analytics update is a game-changer for sellers. Detailed search insights, competitive intelligence, and consumer behavior data provide sellers with everything they need to optimize their listings and grow their business. By embracing these tools, you can make more informed decisions, improve your product visibility, and boost sales.
If you’re ready to take full advantage of Walmart’s analytics tools but need assistance, feel free to reach out to the team at Ecomclips for expert guidance. With years of experience helping eCommerce businesses grow, we can help you navigate Walmart’s platform and maximize your success.
For additional reading, check out our step-by-step guide on How to Upload Products with Feed Files.
Start optimizing your Walmart listings today and unlock your full sales potential!
