Walmart Day Deals 2024 is just around the corner, and it promises to be the retailer’s largest savings event yet, it’s rivaling the popularity of Amazon’s Prime Day. As a seller, this event presents a unique opportunity to boost your sales, reach new customers, and establish your brand as a destination for amazing deals.
In this blog, Ecomclips Walmart Expert Team will share about Walmart Day Deals benefits of early access for Walmart+ members, a comparison with Amazon Prime Day, and top tips for making the most out of this shopping event.
1. Walmart Day Deals
Walmart Day Deals is a big sales event organized by Walmart, where a wide range of discounts and deals on various products are offered to attract customers. These deals are available to all shoppers, not limited to specific membership holders.
2. When Do the Walmart Day Deals Start in 2024?
Walmart’s largest savings event, “Walmart Day Deals”. According to Walmart, its largest savings event ever. Walmart Deals. Starting Monday, July 8 at 5 p.m. ET through Thursday, July 11 at 11:59 p.m. ET, this event offers almost three days of deals, customers can shop thousands of deals on popular items from electronics, home, toys, travel and more – including must-have items heading into the back-to-school season.
3. Walmart+ Member Early Access
Walmart+ members will have early access to the hottest deals starting at noon ET on July 8, five hours before the event opens to all shoppers. After kicking off on Monday, July 8 the Walmart Day Deals sale will end at 11:59 p.m. EST on Thursday, July 11.
4. Walmart+ Member Benefits
As a Walmart Plus member, can enjoy core benefits such as free fast shipping, free delivery from local stores, access to special deals, free Paramount+, discounts at gas stations, and scan-and-go shopping in Walmart storefronts.
At a Glance: Walmart Plus Benefits & Price
- $98 per year or $12.95 per month, after a 30-day free trial
- Free shipping on deliveries from local stores and Walmart.com
- Free Paramount Plus and Pluto TV
- 10% off per gallon at over 14,000 fuel stations
If you want to learn more about Walmart membership subscriptions, including the benefits and shipping options, please check out this article for details.
5. Walmart Day Deals: An Amazon Prime Day Alternative
Walmart Deals sale is very similar to Amazon Prime Day in concept and execution, which both offer Prime deals to Prime members, but the Walmart sales are open to all customers and those without a Walmart+ membership.
It’s both similar, here are the similarities:
- Events Timing: Amazon Prime ( will be 16 & 17 July) and Walmart Day Deals (8 July – 11 July) are both events that occur around the same time in July, strategically positioned to pick up on summer sales and back-to-school shopping.
- Discounts and Deals: Amazon Prime Discounts and Walmart Day Deals both offer significant discounts and promotions across a wide range of products, including electronics, appliances, home goods, clothing, toys, and all categories of products.
But, on of the major differences to consider both Amazon Prime and Walmart Day Deals
- Membership Requirement: While Amazon Prime Day requires a Prime membership for access to deals, but Walmart Deals Day is open to everyone, regardless of membership status. But Amazon and Walmart+ members do get early access to some deals.
Also, Amazon Prime Day and Walmart Day Deals events offer great deals on various products, providing sellers with more opportunities to boost sales and increase profits.
6. Top-Selling Categories During Walmart Day Deals
During Walmart Deals Day, which took place from July 8 to July 11, 2024, customers enjoyed significant savings on a variety of items across different categories.
Here are some of the top-selling product categories:
- Electronics
- Outdoor and Home Goods
- Appliances and Household Items
- Toys and Entertainment
- Kitchen and Appliances
- Tech and Gadget
- Travel and Luggage
According to Walmart, to help parents, teachers and students kick off their school and college shopping early this year, Walmart will also be offering incredible discounts on select back-to-school supplies, fashion and uniforms, making it easy to prep and save on essentials well before the first day of school.
7. Pre-Event PPC Strategy for Walmart Day Deals as a Seller
As sellers, it is important to prepare for Walmart Day deals events. Our Ecomclips Walmart Expertise Team is sharing some potential tips and PPC strategies to boost sales during these events and preparations.
- Pre-Plan Inventory: Before Walmart’s day deals events, every seller needs to prepare inventory, seller can check and forecast demand and stock up on their best-selling and high-margin products well in advance and ensure enough inventory to meet the expected surge in orders during the event.
- Product Listing Optimization: Sellers need to check item reviews and optimize their product listings for search visibility and conversion and also can ensure product titles, descriptions, and images are compelling and informative.
- Deals and Promotions: Sellers, need to check which type of promotions or deals will be better on this event, need to check product profit margin, and provide offer exclusive discounts or bundles for Walmart+ members.
- PPC Strategy and Campaign Planning: Every seller needs to analyze past sales data and competitor trends to find out which products are likely to see the highest demand. They should create separate Deals Day campaigns for targeted products or categories and must try using Sponsored Brands campaigns to increase brand awareness and product visibility during Deals Day.
- Keywords Bidding Strategy: Sellers can try increasing bids for Deals Day targeted campaigns to ensure your ads appear prominently during peak traffic times. Also, apply automated bidding strategies that adjust bids based on real-time performance.
- Real-Time Data Tracking and Optimization: Sellers need analytics to track real-time data like spend, sales, conversions, customer engagement, PPC budget, each PPC campaign’s performance tracking, top-selling items’ performance tracking and take decisions, follow these strategies to gain more sales during the event.
Bonus Tip: Product Page Powerhouse – so before Walmart Day Deals events, sellers can optimize product pages with clear descriptions, high-quality images, and glowing customer reviews. This builds trust and converts clicks into sales.
Through implementing these preparation strategies, sellers can maximize their success and capitalize on the increased sales opportunities during Walmart’s Day Deals in 2024.
8. During Walmart Day Deal’s Events PPC Strategy
During on Walmart Day Deals events, a large number of customers visit Walmart’s marketplace. SO, sellers can use data-driven insights to modify and optimize their PPC campaigns, ensuring that a sufficient budget is allocated.
Here are some guidelines for sellers during these events:
- Increase PPC Budget: Sellers need to ensure about each PPC campaign’s budget, and increase bids and budget each campaign to boost maximum visibility to boost sales.
- Monitor and Optimize: Sellers can closely monitor campaign performance, and campaign budget, throughout Deals Day. And analyze metrics like CTR, conversion rate, sales, spending, and other valuable metrics and should be prepared to adjust bids, ad copy, and keywords based on real-time data.
- Highlight Deals: On During the event, sellers should check and monitor Deals Day promotions and discounts every hour. This could include specific percentages off, free shipping offers, or limited-time deals.
With applying this PPC Strategy during events, sellers can grow product visibility, drive more traffic, and increase sales during Walmart’s Deals Day event.
9. Walmart Day Deal’s Post-Event PPC Strategies
After Walmart Day deals events, sellers can identify best-performing products and strategies to replicate for future Walmart Deals Days and also can focus on repeat purchases marketing strategy.
Here is some best-practice PPC Strategy Post-Event:
- Performance Analysis: After Deals Day, sellers should thoroughly analyze campaign performance data, keywords sales data, sales data, and customer engagement metrics from the Deals Day event and the seller can identify what worked well and what needs improvement for future events.
- Top Selling Items Performance Track: After posting events, sellers can modify their top-selling items listings based on customer demand and feedback. This helps to boost the potential growth of these items and identify best-selling products, top-performing marketing campaigns, and areas that require improvement.
- Inventory Replenishment: Sellers can review their inventory levels and replenish the products that were in high demand during the Deals Day event.
- Products Listing Optimization: Sellers can review the performance of your Deals Day product listings and identify areas for improvement, also need to optimize product titles, descriptions, images, and pricing to increase their visibility and conversion rate.
- Seller Feedback and Collaboration: After events sellers can engage with Walmart’s seller support team to provide feedback on the Deals Day experience.
After using these post-event strategies, sellers can capitalize on the positive feedback generated during the Walmart Deals Day event, optimize their performance, and position themselves for even greater success in future Walmart sales events.
Insights:
Walmart Day Deals 2024 will be a great success, offering shoppers exclusive savings and a wide range of discounted products from July 8th to July 11th. Sellers should consider the following tips and PPC strategy to boost visibility, brand awareness, and sales during events, and focus on post-event strategy to boost growth.
Here, at Ecomclips, we have been helping many Walmart sellers boost their sales and capture the market share with both PPC and organic SEO. If you need any help boosting your Walmart sales or making growth on your brand, please don’t hesitate to mail us at our email address info@ecomclips.com Also,
If you need a Walmart store or account audit for both PPC Ads and listings SEO, you can let us know via our email address, and we will provide you with a free account audit.
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