Walmart is one of the largest retailers in the world. With hundreds of millions of customers each week Walmart gaining its position as a US eCommerce site via retail, websites, and mobile apps. Now it’s time for sellers to stand out and increase conversions in front of this high-traffic audience. As Walmart continues to build out its marketplace capabilities, the number of approved sellers has been climbing at an increasing pace. And if you want to keep up with this pace you will need to have a good advertising plan in order to succeed.
Walmart Advertising: Why Need Walmart Advertising
If you sell on Walmart and want to improve your digital marketing strategy and reach more eCommerce shoppers, you need to be advertising through Walmart. Plus, advertising on Walmart can help you reach more in-store customers, too
- organic strategy: Clicks and views generated by your Walmart advertising can boost your organic ranking. When products get views from your ads, it increases their relevance for the terms & helps to get ranked faster.
- Get visibility: Walmart brings millions of unique visitors each month. Advertising on Walmart can drive visibility for your products quickly & you can reach those new customers faster. Effective, targeted advertising can help get your products in front of a wider audience across the site.
- Measure performance: From the advertising data you can measure the performance of your products & it will help you to make decisions to improve the results.
- Improve sales: Obviously, if you can set up effective targeted advertising then it will help you to boost up your sales & help to gain the market position.
Walmart Advertising: How to start Walmart Advertising
In comparison to Amazon, however, Walmart Marketplace has some more eligibility steps and ad spending requirements. Businesses must submit an ad application to Walmart Marketplace, as well as commit to a minimum monthly spend of $1000.
Walmart Marketplace offers ad management services for campaigns with a budget of $25,000 or more. If your business spends less than that, you can always partner with an agency or manage your own. To start advertising you will need to request advertising access.
To have access you will need to apply to the Walmart Media Group by emailing wpasales@walmart.com with the following information:
- Company name
- Contact information (your name, phone number, and email)
- Number of SKUs (offered by your business on Walmart.com)
- Product category (the primary category of products sold by your business)
- Primary campaign objective
- Target audience
- Desired advertising plan (annual, seasonal, etc.)
- Anticipated budget
Walmart Advertising: Types of Ads Walmart Offer
In Walmart, Campaigns are broken down into two targeting types automatic and manual. Like Amazon, Walmart also offers 3 match types in their manual campaigns. In automatic campaigns, they still didn’t introduce the negative keywords adding option. In automatic campaigns, you can bid on product level.
- Automatic Campaigns: Auto campaigns match your ads with consumer searches based on relevancy, which is determined by product listing information and bid. You can bid on a product level in an automatic campaign.
- Manual Campaigns: Manual campaigns allow you to control which search terms you bid on by entering keywords into those campaigns. Also, let you pick the keywords to match types.
Walmart is a growing platform now & it’s high time for any seller to enter this eCommerce site. Because of the high fee, many sellers also switch from Amazon to Walmart. So having a good advertising plan is must be needed.
So, don’t hesitate to ask if you have any queries on any advertising field of eCommerce. Please let us know if you face any issues. We are always here to hear from you.
