What is the supplementary product for Amazon?
It is imperative to go to Amazon’s criteria to determine what exactly qualifies as a supplement. These requirements define a supplement as a product that has been carefully designed to enhance a diet. These goods contain an extensive range of nutritional elements, such as vitamins, minerals, herbs, botanicals, amino acids, and other dietary compounds. Essentially, Amazon’s supplement requirements offer a thorough framework that includes a wide range of nutrient-rich components targeted to improve dietary consumption.
Types of supplements on Amazon:
There are different types of supplements:
- Vitamins and Minerals: Single-nutrient supplements provide essential vitamins and minerals for overall health.
- Herbal and Botanical Supplements: Products derived from herbs and plants, often used for their purported health benefits.
- Protein Supplements: Including protein powders, bars, and shakes aimed at supporting muscle growth and recovery.
- Amino Acid Supplements: Products containing essential amino acids, which are the building blocks of proteins.
- Sports and Performance Supplements: Formulations designed to enhance athletic performance, endurance, and recovery.
- Specialty Supplements: Targeted formulations addressing specific health concerns, such as immune support, joint health, or cognitive function.
- Weight Management Supplements: Products intended to aid in weight loss, weight gain, or overall body composition.
The current situation for the Supplement category on Amazon
The global market for vitamins and supplements is expected to reach an incredible USD 278 billion by 2024. And all of these brands are fighting for their share of this mammoth 278 billion-dollar supplement market. From this, 77 percent of these transactions are unfolding right on Amazon. This-commerce channel for supplements grew by 30% in 2021 and is expected to make up 22.2% of the total market in 2022.
Rules and regulations for supplement category
For Dietary Supplements, you must submit:
1. Certificate of Analysis (COA):
Certificate of Analysis (COA) from an ISO/IEC 17025 accredited laboratory for each dietary supplement you are applying to list. A CoA must contain the following information:
- Product name.
- Batch/lot number or date code of the product.
- Name and address of the manufacturer or distributor.
- Quantitative analysis to support the active ingredient concentration as claimed on the supplement facts panel.
- The active ingredient name on the supplement facts panel should match the active ingredient name on the CoA.
- The concentration units on the supplement facts panel (i.e. mcg/mg) should match the unit of measure on CoA.
- Additional CoA requirements:
- CoA submitted to Amazon must have been issued within the past 9 months.
- Laboratory test results of an expired product(s) will not be accepted.
- CoA documents must be accompanied by legible product images as referenced below in Item 2 (“Product Images”).
2. Letter of Guarantee
A letter of guarantee from the manufacturer of the product that meets the following requirements:
- It is on official manufacturer letterhead.
- Contains complete product name as listed on label, and labeling.
- Assurance that the product is manufactured under current Good Manufacturing Practices as listed in 21 CFR Part 111.
- Assurance that only lawful and safe, as defined in section 402 (f) of the FD&C Act, ingredients are utilized.
- Assurance that the concentration of active ingredient(s) as stated on the label and labeling is safe for consumption.
Product Images requirements
Product Image must contain the following requirements:
- For a dietary supplement to be accepted by Amazon, it must contain:
Legible and clean product images that show all sides of the product label. - The product name, and the name and address of the brand owner or manufacturer.
- A clear image of the supplement fact panel and ingredient list.
- Direct images of the product or its packaging. Computer-generated images and mock-ups will not be accepted.
Importance of the best set of product feature images for your listing
Effectively showcasing health products is crucial for their success. It goes beyond merely listing features; the emphasis lies in convincing customers that your product is not only beneficial for them but stands out among numerous alternatives. The key to achieving this lies in the presentation of your product – capturing the attention of health-conscious individuals. The most impactful approach involves the creation of meticulously designed feature images. These images serve more than a visual representation; they intricately elucidate your product’s features and underscore its inherent value.
Which type of feature image you can use in your listing:
Main image:
At first, we want to advise the seller to work on a main image. Most of the sellers use this type of main image. We advise the seller to do something different. If you can create a main image with its ingredients like this. It will be more exciting for customers.
Also highlighting your amount of supplement per serving would be another option.
Infographic image
A visually appealing image that breaks down all the essential details about your supplement in a snap. It’s like a shortcut to information, playing with the customer’s mind in the best way possible.
You can use this type of handy infographic image. Look at this, the icons shouting out that this product is Gluten-free, GMO-free, Lactose-free, with No additives, and all-natural. In a matter of seconds, anyone can get a comprehensive understanding of what your product is all about.
Keep in mind, that the key is to offer maximum value for their investment – more information in less time. Let your feature image play the role of a superhero, effortlessly making a lasting impression on your potential customer. The clarity provided will be appreciated, ensuring you capture their interest. Don’t hesitate, go ahead and create that enduring impact!
Feature Images
Next image we will suggest you focus on a key feature with a spotlight image, and for this here’s an example – Here “Benefits of Capsules” is highlighted in this image.
By this kind of image, you can target to attract customers familiar with powder supplements by highlighting the distinctive benefits of our capsule-type offerings. These capsules are travel-friendly, and odorless, ensure consistent daily doses, and feature an extended shelf life. This isn’t about deceiving our customers; it’s about presenting to them the advantages of capsules and manipulating them to consider switching from other supplement categories.
Ingredient image
We understand that supplements offer a diverse range of flavors and ingredients. If your supplements boast a bold and distinctive flavor profile, it’s essential to emphasize this through a specially crafted featured image. As previously mentioned, Amazon requires a clear supplementary ingredients image, and you can showcase this most appealingly.
Through this image, you can convey to your clients that our product goes beyond mere ingredients; it’s about unlocking the health benefits inherent in both turmeric and ginger. This visual highlights the goodness these elements can provide. It’s not just a supplement; it’s a wellness powerhouse!
Lifestyle image
Introducing the transformative impact of a lifestyle image on your product presentation. Integrating a lifestyle photo into your product lineup introduces an extra layer of allure. It enables clients to picture seamlessly integrating your products into their daily routines. This not only grabs more customer attention but also holds the potential to markedly enhance your product’s conversion rate. When customers can visualize the positive influence your product can have on their lifestyle, it becomes a must-have in their perception. Elevate your product presentation and witness a soaring surge in your sales!
You have the option to seamlessly integrate a feature image of this nature into your product listing. If they are convinced that your product can contribute to their well-being, the likelihood of a purchase is notably increased. The focal point here is the results, and why we have emphasized the physical benefits derived from the consumption of our supplements.
Consider incorporating images featuring a cheerful model. This particular model image serves as a potent selection, allowing customers to envision a life enriched with both joy and good health. Its significance extends beyond the mere display of the product; it skillfully paints a vivid narrative of the associated benefits and the potential for cultivating a healthier, happier life. Consequently, allow your images to eloquently narrate a story that resonates with your customers, rendering your product a compelling choice for their wellness journey.
Supplement fact
In adherence to Amazon’s regulations, it is imperative to present the supplement facts in a manner consistent with their requirements. It is crucial to integrate a supplement fact section into your product presentation, mirroring the example provided. This image extends beyond numerical data; it serves as a valuable opportunity to articulate the story of your brand, product, and geographical origin while concurrently adhering to Amazon’s standards.
Clarity regarding the quantity of ingredients per serving is paramount. This specific detail holds considerable significance for your target customers, fostering trust in the integrity of your product. Transparent communication in this regard is a critical factor in establishing and strengthening trust.
Examine this image closely; it proudly identifies the product’s origin in the United Kingdom. This is not merely a geographical notation; rather, it represents an opportunity to underscore the quality differentiators that set your product apart. Allow this image to transcend its digital representation, evolving into a visual narrative that resonates with your audience and bolsters their confidence in the exceptional nature of your product.
Brand story
The Amazon Brand Story provides several benefits for sellers, including the ability to create a compelling narrative that goes beyond product features, resonates with the audience, and makes the brand memorable. This storytelling approach helps establish a stronger connection with customers, potentially increasing brand loyalty and recognition. Additionally, being part of the Amazon Brand Registry allows sellers to showcase their unique brand story on the platform, contributing to a more immersive and engaging shopping experience for customers.
To showcase your brand story on Amazon, the first step is securing a spot in the Brand Registry, and meeting the eligibility requirements is paramount. To qualify, you must possess an active registered trademark for your brand, which can be either text or image-based, issued by an official government trademark office. Moreover, you need to demonstrate that you are the rightful owner of the brand with the authority to represent it on Amazon. Additionally, your products should be listed on the Amazon platform.
A+ content
If you’ve successfully secured a brand registry and are eager to elevate your product’s appeal, consider utilizing Amazon’s A+ content feature. This tool serves as a potent means to highlight the unique qualities of your product, essentially transforming your online shop into a space where you can narrate a more comprehensive and engaging story about what you bring to the table.
With A+ content, you’re not limited to the basics. You can incorporate comparison charts to direct customers toward your other outstanding products.
Imagine elevating your product description beyond basic information, constructing an irresistibly captivating narrative with visuals and details that truly engage your audience. This serves as the undisclosed element that converts your product page into an alluring destination, guaranteeing sustained customer engagement and encouraging repeat visits. Therefore, if you’ve successfully obtained that brand registry, don’t underestimate the significance of the A+ content feature – it serves as your gateway to an enhanced and irresistible product presentation!
Conclusion
In conclusion, leveraging Amazon feature images as part of your marketing tactics can significantly enhance your product visibility and appeal to potential customers. By employing high-quality visuals that showcase your product’s key features and benefits, you create a compelling first impression. Strategic use of feature images not only helps in driving click-throughs but also contributes to building trust and confidence in your brand. Remember to align your images with Amazon’s guidelines, optimize for mobile viewing, and continually test and refine your approach to stay ahead in the competitive marketplace. With thoughtful implementation, Amazon feature images can become a powerful tool in boosting your product’s success on the platform.
