Amazon’s brand store is a powerful tool for boosting brand awareness, driving traffic, and increasing sales. But are we maximizing its potential? We’ll share 7 essential tips to elevate an Amazon brand store with eye-catching images, engaging videos, and effective text fonts on banners. Following these tips will help to optimize an Amazon brand store and drive better results.
Tip 1: Optimize Your Header Banner
Amazon brand store is like a mini-website within the Amazon platform. It’s a dedicated space to showcase a brand’s story, values, and their products. The first thing visitors see is the header banner, which sets the tone and creates a strong first impression.
Here are some examples:
These header banners feature only the brand name and logo.
But, this banner includes the brand name, logo, and company slogan.
We always suggest including logo, brand name, and motto if anyone has one. This will enhance brand identity and make a lasting impression. A well-designed header banner that clearly communicates the brand’s identity and message can draw customers in and encourage them to explore the store further.
Tip 2: Add Multiple Sub-Pages
A well-structured brand store with multiple sub-pages provides a full website experience and facilitates easy navigation.
Homepage:
This should provide an overview of your brand and showcase featured products.
New Releases:
This button can be a good way to highlight the latest products to keep customers updated.
Categories and Sub-Categories:
We should organize products into logical groups. For instance, if you sell supplements, create sections for collagen, Proteins, probiotics, supergreens, and more.
We suggest to organizing the store with multiple sub-pages help customers find what they’re looking for quickly, improving their shopping experience and increasing the likelihood of purchase.
Tip 3: Incorporate Engaging Videos
Videos are a dynamic way to engage your audience. They can be placed anywhere on the home page and can cover various aspects of a brand and products.
We always suggest to use videos to highlight product quality and brand story. Even simple videos shot on a phone can be effective. Videos help customers understand a product better, increasing their confidence and likelihood of making a purchase.
Tip 4: Use Follow Banners
All brand stores have a follow button, but it often gets overlooked. A creative follow banner can draw attention to this button and encourage customers to follow a brand for updates.
A visually appealing banner that points to the follow button and explains the benefits of following your brand, such as receiving updates on new products, special deals, and promotions.
Adding a follow banner creatively can significantly increase the follower count. Followers receive updates about the brand, keeping them engaged and informed about the latest offerings.
Tip 5: Create Posts with Clickable ASINs
Utilize the posts feature to showcase the products with clickable ASINs, leading customers directly to the product listing page.
Regularly updating posts with clickable ASINs helps showcase a product range and makes it easy for customers to navigate to the product listing, increasing the chances of conversion.
Tip 6: Use Readable Fonts
We should ensure all text on the brand images and banners is easy to read. Clear, eye-catching fonts help convey information effectively.
Good example :
All fonts are in same size. Customers can easily read the text. Not too much text, but this can grab customer attention.
Bad example:
All fonts are in different sizes. We can see 4 different sizes in one module. Some fonts is very tough to read.
We should use large, clear fonts with high contrast against the background. We should avoid using too much text; keep it concise and impactful. Readable fonts ensure that customers can easily absorb the information the seller wants to convey, enhancing their shopping experience.
Tip 7: Include an About Us Page
An About Us page allows customers to learn more about your brand, its history, and its achievements. It helps build trust and engagement.
Examples:
- Brand History & Team Information:
It’s a great idea to share the brand’s journey, mission, and values. Also, we can introduce the team behind the brand.
- Certifications and Awards:
We should show achievements and certifications to establish credibility.
A detailed About Us page humanizes a brand and makes it relatable. It can increase customer trust and loyalty by providing transparency about a brand’s background and values.
Conclusion
By implementing these 8 tips, you can transform your Amazon brand store into a powerful marketing tool that boosts your brand’s visibility and drives sales.
