Strategies are changing rapidly for Amazon FBA. If you do not adapt, you’ll fall behind. With constant updates to Amazon’s algorithm, rising competition, and shifting policies, what worked last year might not work today. In this guide, you will find the top 5 Amazon FBA Strategies for 2025.
1. Design Strategies: Main Image
What is the first thing I pick for improvement?
The answer would be the main image. This is the fastest way to boost click-through rates (CTR). If a product’s main image doesn’t stand out on the search page, it won’t get clicks. We tested this with a cookie pan product. Initially, it had a plain, simple product image, lacking key details.
Then our team worked on enhancing the image by incorporating keywords and adding essential product details. The result? CTR jumped from 2% to 8% instantly.
To identify the best keywords for the main image, we used Amazon Brand Analytics. The top search term we found was “Cookie Pan,” which guided us in attracting the right audience.
2. PPC Strategy: Auto Campaigns
Many believe in running auto campaigns to discover good keywords, then moving them to exact match and blocking them in auto. We don’t agree. Auto campaigns generally have lower ACoS, making them a better option. The same applies to broad and phrase matches. If a keyword is performing well, we leave it.
Switching to exact match resets history, negatively impacting performance. Right now, exact match is costly, while broad and auto campaigns deliver better results. The key is ongoing optimization—eliminating ineffective keywords weekly.
3. SEO Strategy: Titles and A+ Content Optimization
Titles are critical for SEO, and backend search terms help too. However, an often-overlooked SEO opportunity lies in A+ Content. Two key sections offer optimization potential:
These sections allow a significant amount of SEO text, yet many sellers haven’t even set up the Brand Story section. Enabling it provides access to premium A+ Content, featuring large images and videos.
Most sellers are unaware they can optimize image alt text in Brand Stories and A+ Content. Amazon indexes this text, with each image allowing 100 characters, providing thousands of extra keyword opportunities.
Another SEO trick? Including Spanish keywords, the second most popular language in the U.S. Additionally, shoppers often enter misspelled words in search. While these aren’t suitable for titles, bullet points, or descriptions, they can be included as alt text in A+ Content—a highly effective SEO strategy.
4. Catalog Management: Answer Customer Questions
Effective catalog management builds trust, leading to higher conversions. A simple yet powerful strategy is answering customer questions. When responding to questions in the Q&A section, incorporating relevant keywords boosts SEO rankings.
Another trick is using these interactions to promote related products. If a customer asks whether a skincare gel contains vitamin C, provide a short answer (Yes/No), then suggest another product with vitamin C.
Additionally, recording a short unboxing video highlighting key features enhances engagement. The longer customers stay on your listings, the more likely they are to make a purchase.
5. Utilizing AI for Amazon Success
This is a game-changer that didn’t exist a year ago. In 2025, sellers who ignore AI will fall behind. Amazon has introduced numerous AI-driven tools, making it indispensable for sellers.
AI streamlines various tasks, including:
- Automating product listing management
- Analyzing customer reviews and sales data
- Enhancing decision-making with A/B testing for images, titles, and bullet points
Amazon’s AI tools extend to advertising, image generation, and listing optimization. However, proper utilization is essential. If you aren’t leveraging AI yet, now is the time to learn and implement it.
Measuring Success: The ICAP Marketing Funnel
To measure success, we use the ICAP marketing funnel:
- Impressions
- Clicks
- Add to Carts
- Purchases
The main image is the issue if a product has strong add-to-cart and purchase rates but low clicks. Updating it can make all the difference.
Marketing Strategy: Attracting the Right Audience
Marketing isn’t about appealing to everyone. The goal is to target the exact customers who will buy. For example, a mother shopping for a child’s supplement won’t trust a product that also seems suitable for seniors. Understanding customer behavior is key to refining marketing strategies.
Integrating the 5 Pillars for Amazon Success:
At Ecomclips, we focus on five key pillars for Amazon’s success:
- PPC and SEO for visibility and traffic
- Catalog management and design for clicks and conversions
- AI integration to streamline and scale operations
We stay ahead of the latest e-commerce technologies to scale your business. With years of experience, we know these strategies work. We design standout images, run PPC campaigns with minimum ACoS, and craft high-quality A+ Content for SEO indexing.
Our clients achieve exceptional results—and we can help you do the same.
Contact us now for a same-day appointment and take your business to the next level. For inquiries, email us at info@ecomclips.com.
We provide A-to-Z support for sellers at all levels. If you haven’t implemented these strategies yet, start today and see the results for yourself.
