75% of online shoppers rely on rich & high-quality product photos, which is why your Amazon listing images are so important. The visual aspects of a product are crucial. Excellent product photos that entice customers to click and convert are essential to a great Amazon strategy.
A majority of your page is taken up by the photo of the product. These photos contain a considerable amount of white space. You might wonder why they would do that, but Amazon is more interested in improving the user experience. With all of your additional photos, you should have the same focus.
You have a total of nine graphics. One of them is your main product image, while the remaining eight are secondary images. Amazon does not have any official instructions about the image order. Only your main photo, the white background one, is required by Amazon to be number one.
A few technical best practices for all Amazon product listing photos:
- DO post at least five images per listing.
- DO upload only JPEG, PNG, GIF, or TIFF files.
- DO include the product identifier (the Amazon ASIN, JAN, EAN, 13-digit ISBN, or UPC) in the image file name.
- DO optimize the images. Make sure images are ready for mobile phones and products are able to be seen clearly on a small screen.
- DO add alt text to product images for those using a screen reader. This will also further optimize the product for search.
Here are some things to keep in mind when organizing listing images on Amazon:
Do Not Begin with Lifestyle Images.
Lifestyle photos generally represent everyday people using your products. People want compelling reasons to buy when they look at photo number two. The second or third photo should be a different product angle or an infographic providing product details. Please remember that all images require a picture of the photograph.
Prospective buyers don’t see many reasons to buy a product yet. However, if they continue to click through the photos, they will eventually see someone using the product.
Visualization works better when the customer is already seeing how the benefits of your product apply to them, they relate to the product more. If they see someone using your product right away, they won’t be putting themselves in the shoes of this person yet.
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Start with The Best Images You have:
If you want to turn your customer away, make the most important piece of information the hardest to find. The best way to attract the right audience is by starting with your best.
Typically, this means using your more engaging photographs and including small amounts of text with them. An excellent photo number two is a picture showing a close-up of your product that explains why a close-up is done.
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Use Your Photos To Restate Your Features
Each photo is another chance for you to eliminate any doubts your prospective buyer might have. Photo number two can contain your most compelling benefit.
Further, benefits can follow in later pictures. You can incorporate these into informational pieces, lifestyle photos, and other detail-based photos.
It is always preferable to use available space in your photos. However, you want to avoid making your photos look like a spammy mess. Keep your word count low.
Use Creative Images to Help Your Brand Stand Out
When the product shots or lifestyle images aren’t enough to show the full scope of a product, creativity matters. It is okay to include text in the secondary images to point out the important features of the product. Supplemental information about a product can be included. But do use clean and minimal text easy on the eyes and simple enough not to draw attention away from the product image.
Conclusion:
Sometimes a great Amazon product picture really is worth a thousand words. With the tips above, your listings will entice clicks and purchases and lead to positive results. Keep your listing images organized if you want to provide an exceptional experience on your listing and boost your conversion rates.
If you need help creating listing images for your Amazon Listing: Contact us here!
