Target Plus is an invite-only online marketplace open to third-party sellers. With third-party listing tools, you can list products on the Target marketplace. In this article, we will go over the notion or the overview of the Target Plus marketplace and will see how to list an item on the Target Plus marketplace.
Sell On Target Marketplace
In the beginning, Target will have to ask you to become a seller. There are no application processes or waiting lists at the moment. However, you can improve your chances of being selected by Target Plus if you position yourself properly. Let’s look at a few ways you can stand out and possibly get an invitation sooner than you think.
- Improve performance on other online marketplaces
- Source the right products
- Increase brand exposure
- Improve your fulfillment infrastructure
- Business must be located in the USA
- Must have a bank account based in the USA
- Must have a new unique product available for sale
- Products must have valid UPC labels
- Orders have to be shipped within 24 hours and arrive within 5 days
- Can ship only within the USA
Benefits of Selling on Target Plus
While Target Marketplace is invite-only, once merchants are accepted they can take advantage of the many services Target has to offer. Some of the most prominent benefits of selling on Target Marketplace include:
- Low Competition
- Higher Quality Products
- Returns Can be Done at Brick and Mortar Stores
- High Barrier to Entry
The main benefit is that Target Marketplace isn’t flooded with people undercutting each other trying to sell the same product.
Listing Rules On Target
Sellers have to follow the following requirements to submit an item on Target.
Product Title: Listing Rules On Target
Product Titles are required and must be submitted on all items sent to Target. The title should be 21 to 100 characters but not more than 150 characters. Avoid using symbols (™ or ®) on brands in the Product Title. The variation parent Product Title should be inclusive of all items within the variation.
The variation child Product Title should be specific and include the item’s size, color, or size color.
Product Description: Listing Rules On Target
Product Description is required and must be submitted on the variation parent and stand-alone items. This section allows you to describe your product creatively and use keywords to help with the internal and external search.
Product Description should be submitted with one succinct and short paragraph and should describe in detail the benefits of the product’s features. It Should contain at least 50 words and should be less than 4,000 characters.
Feature Bullets: Listing Rules On Target
Feature Bullets are the quick descriptions that appear under the Highlights section of the Product Detail Page. Feature Bullets help guests quickly spot critical item information. When guests interact with Feature Bullets, they convert at a 17x higher rate.
A minimum of two Feature Bullets is required and no more than 15 bullets. Keep Feature Bullets short and succinct. Do not duplicate Long Copies/Descriptions into Feature Bullets.
Product Images: Listing Rules On Target
Images showcase what the product looks like and gives the guest confidence in their purchase decision. Having at least one image present is required for every item to launch, but Target Plus recommends having at least 2-3 alternate images per item.
Guests convert 11x higher when they interact with multiple images. One image is required for an item to launch on Target.com (a minimum of three is preferred). The maximum amount of images allowed is 16 per item. Each image should have its own unique image URL.
How to List Products on Target via ChannelAdvisor
Directly from the Target Plus backend, we can’t publish any product or we can’t update any items like images, descriptions, titles, bullet points, etc. We just need an integrated 3rd party tool for those actions. Target plus support these below multichannel software tools.
With the help of those tools, you can easily publish new items and also update the item’s information very easily in Target Plus.
- Channel Advisor
But Today we are gonna tell you how we can publish any new items using Channeladvisor. Before starting this part, I would recommend you all check 2 more videos on ChannelAdvisor on our Youtube Channel. If you’re a newbie on ChannelAdvisor, you can go over this article to know the basic idea about ChannelAdvisor.
In the above-mentioned videos, we have described how we can do SKU creation, marketplace template mapping, attribute creation, and image upload in channel advisor. These two videos will help you guys to understand more about Channel Advisor, and also will help to understand today’s session. So let’s move towards Target Plus submission now.
Step 1: Access Channeladvisor
First of all, we have to log in to our Channeladvisor account, then hover over products then click on Catalog. Then search for the product in the search box that you want to submit in Target Plus.
Step 2: Add Product Attributes
Then go to the backend of that product, now you can see many attribute fields for different marketplaces. We have to fill out all the required attribute fields as per the item category for Target Plus. So to know which attributes are required for Target plus Submission, we have to check Target plus template in Channeladvisor, like how we did for Amazon in our last video.
Step 3: Update Product Images
After completing that attribute part, now we have to upload the images for this listing into Channel Advisor from the device. We can directly add the images to your listing from your local computer.
Step 4: Add Product Label
So, we already prepared our item to submit on Target plus, now we just have to add the label of the Target plus to submit the item. For that, we have to click on the label option from the left side of the item page then search for the label which is corresponding with Target Plus then have to click on it. After clicking on it, the Target label will change Position, from “Not Selected” to “Selected” side in the label box itself. Then Save the changes from the top right corner of the page.
Step 5: Submit the Product on Target
So let’s move towards Target Plus submission now. After saving the changes your item will be submitted to Target plus from Channel advisor within the next 4 hours, and target will take a minimum of 12 hours to make this item live on their marketplace.
In the entire post, we have gone through the idea of the Target and Target Plus marketplace. And we have also seen how to list items on Target via ChannelAdvisor.
You just might be one of those brands who get accepted once Target begins to accept applications in the future. So guys, if you wanna try then just follow the steps we have been showing you in this article! Don’t forget to let us know your opinions and thoughts about this post in the comment section.
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