Dealing with negative reviews can be crucial for Amazon, but if you know the right strategy, you can win the battle. When you are selling on Amazon there are possibilities to get both positive and negative reviews. It’s a natural part of the business. But you will be surprised that over 50% of Amazon reviews are fake. This can be done by your competitors as well, who want to harm your brand reputation. It is often considered that unethical behavior is associated with certain groups. Some service providers are found in China for this type of activity tends to affect sellers in the US and UK more frequently.
In this article, we will cover:
- The importance of deleting negative reviews from Amazon
- Amazon review removal policy
- How to identify fake reviews
- How to report these reviewers to Amazon
- How to contact the seller directly
- Benefits of removing negative reviews
The importance of deleting negative reviews from Amazon
By removing inappropriate or misleading negative reviews, sellers can ensure that the remaining reviews are trustworthy and reflect genuine customer experiences. Removing negative reviews protects consumers from misinformation and ensures they receive accurate product evaluations as well. Amazon has clear community guidelines that outline what is acceptable in customer reviews.
Amazon review removal policy
The following policies will give you insights on which review a seller can remove.
- Reviews should primarily discuss the product, not the seller or unrelated topics.
- Comments comparing prices, alternative products, or availability are not permitted.
- Reviews must avoid libelous, harassing, threatening, or inflammatory language, including profanity and hate speech.
- Content that promotes nudity or is obscene is not allowed.
- Reviews shouldn’t include personal contact information or email addresses.
- Any promotion of other products or website URLs is prohibited.
- Reviews must not solicit or offer compensation in exchange for content.
- Reviews from competitors or those with a vested interest in competing products are not permitted.
- Multiple negative reviews from the same customer for a single product may be flagged.
By implementing these guidelines, Amazon aims to maintain the integrity and usefulness of customer reviews.
How to identify fake reviews
Identifying the exact sources of these negative reviews can be challenging. To examine a product for negative reviews on Amazon, go to the review and click on the one-star review for information.
From the one-star reviews Check the reviews and click on the reviewer.
Here, we select this reviewer and analyze this profile. If the reviewer has over 100 one-star reviews, that’s a pretty good indication that they’re an abuser. This guy only has two reviews, and he is probably not a bad actor. He just left two one-star reviews.
But the blackhead actors are not going to create a thousand accounts. They’re more likely to have an account with 50 one-star or 100 one-star reviews. So, if you find that and there is nothing else on their profile except negative reviews, it will be a good indication that they are the abuser.
How to report these reviewers to Amazon
We would take this profile link to see who is messing with your business on Amazon. You can report them easily from Seller Central. In the following way, you can report the reviewers.
Firstly, from the seller’s central dashboard, you should file a ticket. You need to click on the help option from the seller central.
Once you enter the Get Help dashboard, you can select issues from here. If you don’t find your issue, scroll down and click on My issue is not listed.
Then you need to write the issues in the box and click on the Report a Violation option.
Now, from the new pop-up, you need to go to Report Abuse.
It will take you to a new dashboard; from there, click on Another seller account is attempting to harm my business. Then, you need to type your order ID and all other information. If you can identify them, provide their information specifically.
How to contact the seller directly
It is a challenging task to get sellers’ information. Sometimes, you can get the information through a variety of means. To get their information, go to the Seller Central dashboard. From there, hover over the performance and click on the voice of the customer.
Once you enter the new dashboard, you need to select the specific ASIN and click on See Details.
Then on the order details page, in the ship section, you can see a little bit of customer information, just enough to identify the buyer’s name. Please note that, if somebody is going to make the effort to attack you and place an order, most likely they’re going to also place a return order as well.
Then you need to click on the buyer’s name. To contact the buyer directly, you need to select the reason why you want to contact the buyer.
It’s important to differentiate between regular customers who may leave negative feedback and those who are deliberately trying to harm your business with a barrage of bad reviews.
When you come across a profile with an unusually high number of negative reviews, you are likely engaging in malicious practices. In such cases, not only should you report them to the proper channels, but you should also consider issuing a cease-and-desist notice to deter further negative actions. This can be part of a broader strategy to protect your business’s reputation on e-commerce platforms.
To address issues with sellers on Amazon, you can reach out to them directly through their Amazon listings. This method is applicable for third-party sellers using Seller Central. By clicking on the seller’s name in the sold-by section, you can access their storefront and use the question feature to communicate. While this process is straightforward for most sellers, locating contact information for Chinese sellers outside of Amazon can be quite difficult.
However, for other sellers, a simple Google search with the name can often lead to an email address or other contact details. This makes it easier to reach out to them directly when necessary.
Removing negative reviews brings the following benefits to sellers
For sellers on Amazon, having negative reviews removed can offer several benefits:
Maintaining Reputation
Negative reviews can significantly impact a seller’s reputation and influence potential buyers. Removing negative reviews helps maintain a more positive overall rating, which can attract more customers and increase sales.
Improved Conversion Rates
Potential buyers often rely on reviews to make purchasing decisions. Removing negative reviews that are unfair or inaccurate can lead to higher conversion rates, as customers are more likely to trust and buy from sellers with positive feedback.
Enhanced Brand Image
Customers are more likely to view sellers with a majority of positive reviews as trustworthy and reliable. This can lead you to strengthen brand loyalty over time.
Focus on Improvement
Valid negative feedback can be constructive for sellers to improve their products or services.
Conclusion
To sum up, product reviews have a direct impact on protecting your reputation over your competitors. Sometimes negative reviews may lead you to improve your product, but they may harm your sales as well. Some competitors and unethical groups may deploy this technique to undermine your brand’s credibility, particularly in markets like the US and the UK. Amazon reviews can affect your business significantly, they may enhance business or ruin your business. But understanding, and implementing effective strategies can empower sellers to not only manage negative feedback but also strengthen their brand’s reputation and credibility in the marketplace.
If you face any difficulties in removing negative reviews from your listing, feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
To learn more about Amazon, please check out our other blog. Also, you can check out our YouTube videos related to Amazon as well.
