On Amazon, any seller’s best bet is the main image of the product. This is the first thing shoppers see in the search results, and if the image stands out, it significantly increases the chances of a click—and more clicks lead to more sales.
5 Steps to Improve Click-Through Rate
Amazon is very strict with its main image guidelines, requiring only the product on a white background. This means most products in the search results look quite similar. However, by adding some creative touches within Amazon’s guidelines, anyone can make any product stand out.
1. Color and Keywords Matter
Let’s look at two images side by side:
- Image 1: A black bottle with red stripes labeled as an “Organic Supplement.”
- Image 2: A green bottle with the word “Organic” prominently displayed and pictures of fruits indicating natural ingredients.
Which image would you click on if you were looking for an organic supplement? Because the color green is related to being “organic,” and because the words and image effectively capture the essence of the product, the second image is more likely to attract clicks. The product’s organic nature is by its use of vegetable images, which increases its value to potential customers searching for natural ingredients.
2. Adding Contextual Keywords to main image
Now, consider these two images of a baking pan:
- Image 1: A plain pan with a white background.
- Image 2: The same pan with “Cookie Pan” written on it.
The second image is more effective because it directly tells the shopper what the product is. When someone searches for a “Cookie Pan,” this image stands out because it repeats the search term, making it more likely to get clicked. Because customers will recognize right away that the product satisfies what they are looking for thanks to the clear labeling, they save time and effort.
3. Highlighting Target Demographics
Imagine a seller buying a book for a child. Compare these two images:
- Image 1: A book with just the title visible.
- Image 2: The same book with “Ages 3-10” clearly written on the cover.
The second image instantly communicates that the book is suitable for a specific age group, making it easier for shoppers to decide. Shoppers are going to find it easier to decide because the second image clearly shows that the book is appropriate for a particular age range.
4. Showing Quantity
Consider a product that comes in a 12-pack:
- Image 1: Shows a single piece.
- Image 2: Clearly indicates it’s a 12-pack.
The second image provides more information, helping customers understand the value and quantity of what they’re purchasing.When you display the number visually, you communicate an important selling feature right away, and for customers wishing to buy in large quantities, this might be a deciding factor.
5. Displaying Multiple Angles
Take the example of a chair with a built-in speaker.
- Image 1: Shows only the front view.
- Image 2: Displays both the front and back, highlighting the built-in speaker.
Showing multiple angles can convey the full functionality of the product, making it more appealing.
6. Enhancing Visual Appeal with Colors and Details
Look at these two sets of jars:
- Image 1: Plain jars with no additional information.
- Image 2: Colorful jars with food items inside and labels like “candy” and “crisp.”
The second set of jars is more eye-catching and informative, clearly communicating their use for preserving snacks. The vibrant colors and clear labeling make the product stand out, appealing to shoppers’ visual senses and making it easier for them to understand the product’s purpose at a glance.
Final Thoughts
Key selling factors can be incorporated into the main image to increase your click-through rate. Key features, ingredients, size, demography, and keywords are a few examples of these selling aspects. These components can be included in the image itself, on the item itself, or on the product’s packaging, among other places.
Track your CTR after making these adjustments; you will see a significant improvement.
