Properly creating product listings is one of the most crucial parts of becoming successful on Amazon. If you’re a beginner, you might find it difficult to handle all the requirements and have a tough time maintaining all of Amazon’s rules and regulations. Don’t worry; making your first product listing is simpler than you might think. Before making a product listing, you’ll need to decide on a few items. It’s no secret that we obsess about customers at Amazon. As an Amazon seller, you contribute to a better selection, lower pricing, and a superior customer experience for those customers. Make sure you have all of the necessary information. We are going to go over three key points with you. If you are searching for this post, you are obviously an Amazon seller or planning to start a business on Amazon.
Today, we are going to discuss 3 of the 7 Tips and Tricks for new product listings on Amazon. If you are already selling on Amazon, these might be 7 mistakes that you might have made on your Amazon store or might have forgotten to do so. These mistakes or Tips and Tricks are:
✅Product Categorization
✅Keyword / Search Term
✅List Product Early
So, let’s discuss the 3 of the 7 Tips and Tricks in-depth, explain all the parts for each section thoroughly, and see how they will be implemented in your product listing or improve your Amazon listings.
Number 1: Product Categorization
Not all categories are similar to each other on Amazon. Certain niches are more highly competitive than others. That being said, achieving the bestseller badge in a smaller niche or subcategory is easier. You can easily get the best seller badge if you are number one in any parent or child category.
And the best seller badge means that your product listing is number one in that specific category. This provides a huge marketing opportunity that helps to increase the impression, increase click-through Rate (CTR), and ultimately aids you to have huge sales. For example, if you are selling a hanging wooden shelf, it can be easier to become the best seller in the ‘Floating shelves’ subcategory rather than in the ‘Home Decor’ category. So, proper product categorization does matter when you want to get the “Best Seller” for that specific category or sub-category.
Number 2: Keyword/Search Term
You might be asking yourself what are keywords and search terms. What are the differences, why are they important, and how can I find the best keywords for my product listing?
Keyword means the specific words or word phrases of your listings that will help you to get on the Amazon search page and help you to start selling your products. On the other hand, Customer Search Terms are the words or word phrases that customers use to search for a particular product on the Amazon search bar, like a hanging wooden shelf. Here, the search term is mainly aimed toward your product on search results. So the keywords and customer search terms are exactly the same things as both are used to attract customers and make your product listings more visible to customers and buyers.
Now, let’s talk about short and long-tail keywords specifically. Short-tail keywords are basically generic keywords that have a word count of 1 or 2 and have very high search volume and Competition with a low conversion rate. At the same time, the long-tail keywords consist of 4 or higher words or word phrases and have low to medium search volume and competition with a very high conversion rate. So, here we can conclude that as a successful amazon seller, you have to go for the long tail keywords, which will get you the best conversion rate.
If you know which keywords customers will use to find your product on Amazon search, then you can put them on your listing content like title bullet points and description. And those keywords will get you the index on the Amazon search page, and ultimately you will get the sales.
Number 3: Listing Product Early
The third point is one of the most important points when it comes to gaining the best possible ranking for your product on Amazon. You will need to list your product early and before other sellers. You will also need to check if there are any restrictions or not against your product from Amazon.
You might get product restriction, category restriction, policy violation, pesticide words in the listing, and more. So, when you list your product, you will need to list your item with very basic information and then check if there are any restrictions or hazmat reviews.
Following this listing method will help save your time, money, and effort. Following this product listing way will save you from getting any negative reviews or feedback as there won’t be any sales made. This way, you can easily check your lists multiple times before you have perfected your listings in every way. And finally, whenever you get confident about your product and listing, you can easily optimize and work on your product’s SEO.
Insights!
Okay, that’s all for today; I know this post is already so long. So I will explain the rest of the 4 tips and tricks in our next post. If you think this post is helpful, please like, comment, and share this post with your friends. And don’t forget to subscribe to our YouTube channel Ecomclips. So, stay tuned with us.
