Every eCommerce site has rules and regulations regarding product images.
Amazon is one of the biggest eCommerce sites in the world. They also follow some rules and regulations that need to be followed by the seller.
Amazon wants to avoid the problem of selling illegal, unsafe, dangerous, or otherwise restricted products.
Amazon wants its customers to “buy with confidence”. Due to this, they restrict some defective products. As a seller, what matters most is how seriously you take it. If you ignore their list of restrictions, you may face consequences such as delisting, restriction of listing privileges, suspension, or even complete removal of your listing privileges. The rules for getting rid of restrictions are very easy to learn.
In this lesson, We’ll talk about the best tips for getting your main images out of restrictions, as well as Amazon’s main image requirements.
What is Amazon’s main image?
The Amazon main image is the primary product image that is displayed prominently on the product detail page when a customer searches for or clicks on a specific product. It serves as the primary visual representation of the product and is one of the key factors influencing a customer’s decision to click on the product listing for more information.
Why Amazon’s main images are so important?
Amazon’s main images play an integral role in nurturing sales for your business. Amazon’s main images are incredibly important for several reasons, impacting both the customer experience and your potential sales:
For the customer:
- First impression: The main image is the first thing customers see on search results and product pages. This is their first impression of your product and can be a powerful attention grabber and entice them to click.
- Understanding the product: Since online shoppers can’t physically examine products, the main image is crucial for providing clear and accurate information. It should showcase the product’s key features, dimensions, and overall appearance.
- Building trust & confidence: High-quality, professional-looking main images convey a sense of professionalism and trustworthiness.
For the seller:
- Increased click-through rates (CTRs): A compelling main image can significantly increase the number of customers who click on your listing from search results. This directly translates to more potential buyers and sales.
- Improved conversion rates: If the main image effectively conveys the product’s value and addresses customer expectations, it can lead to higher conversion rates once they reach your product page.
- Boosting organic search ranking: Amazon’s algorithm factors in CTRs and conversion rates when ranking listings in search results. A strong main image that drives clicks and sales can help your listing climb the ranks and gain more visibility.
- Building brand awareness: A consistent and visually appealing main image style across your listings can help establish your brand identity and make your products more recognizable on Amazon.
Amazon’s main images are not just decorative elements; they’re powerful tools that can influence customer behavior, impact your sales, and ultimately contribute to your success on the platform. By prioritizing high-quality, professional main images that adhere to Amazon’s guidelines and effectively showcase your product, you can significantly improve your chances of attracting customers and making conversions.
Why does the main image get restricted on Amazon?
Amazon restricts or enforces guidelines on main images for several reasons. These restrictions are in place to ensure a consistent and high-quality shopping experience for customers, maintain the integrity of the marketplace, and comply with certain standards. Here are some key reasons why Amazon may restrict main images:
- Quality Issues.
- Content Violations.
- Technical Specifications.
- Trademark and Copyright Issues.
- Non-Compliance with Category-Specific Rules.
- Inaccurate Product Representation.
- Adult or Offensive Content.
- Previous Violations.
If a main image is restricted, sellers should review Amazon’s guidelines and policies to identify the specific issue. Sellers can then take corrective actions, such as uploading a compliant image or addressing any content violations. To reach out to Amazon Seller Support for guidance and clarification on the specific reasons behind the image restriction and steps to resolve the issue. Regularly monitoring and updating product listings to comply with Amazon’s guidelines can help prevent image restrictions and maintain a positive seller account status.
Way to rid of the restriction on the main image on Amazon?
Since the main image is so important to the shopping experience, there are certain Amazon photo standards to follow for main images as well. Below are some general guidelines for main images on Amazon:
- Every main listing image must feature the product photographed by itself on a white background with RGB color values of 255, 255, 255.
- Main images must be professional photographs of the product being sold; no graphics, drawings, illustrations, mockups, or placeholders are allowed.
- Accurately represent the product for sale and display only the item, no accessories or add-ons that aren’t included in the purchase.
- A single view of a single item—use secondary images to show other angles.
- Text, logos, borders, color blocks, watermarks, or other graphics placed over the product or in the background may not be used.
- The entire product must be shown in the frame; images shouldn’t touch or be cut off by the edge of the frame, except jewelry.
- Books, music, and video/DVD main images should be displayed as the front cover art and fill 100% of the frame.
- Products must be shown outside of their packaging; boxes, bags, and cases shouldn’t appear in the main image unless they’re considered an important product feature.
- No human models who are sitting, kneeling, leaning, or lying down can appear in the main image; however, models expressing various physical mobilities with assistive technology (wheelchairs, prosthetics, etc.) are permitted.
- Multi-pack apparel items and accessories must be photographed flat and off of the model.
- Clothing accessories shouldn’t show any part of a mannequin, regardless of whether it’s clear, flesh-toned, etc.
- Men’s and women’s clothing must show the product on a human model, not a mannequin.
- Kids and baby clothing must be photographed flat and off of the model.
- Shoes need to be photographed facing left at a 45-degree angle; only a single shoe should be shown.
Amazon’s main image requirements for apparel and accessories:
Clothing is different from other verticals and has its own set of requirements from Amazon. It’s the only category that allows models to be in the main image. It’s always a good idea to review the clothing image guidelines carefully to make sure you meet the latest standards.
“All images of Kids and baby clothing must be photographed flat and off of the model,” said Amazon’s requirements. The use of this kind of photograph will result in restrictions regarding nudity.
Now, you can escape restrictions about nudity if you crop the portion of your photographs below. But still, you will get restrictions because Amazon says, “Main images must show the entire product that is for sale. Images must not touch or be cut off by the edge of the image frame”.
You may stay away from this in two ways. There is a gap in Amazon’s policies. “You can not visible mannequins, except for stockings or socks,” adds Amazon. If you include these socks and stockings in your product mannequins, you can avoid restrictions.
This rule is consistent with the human model as well. It will be allowed if the human model is dressed in stockings or socks
Observe that we uploaded model photographs wearing stockings, and Amazon could not restrict us. As of right now, this primary picture complies with all Amazon policies. Additionally, we’re employing a model photograph that attracts more clients.
Restrictions can also be avoided in another method.
“Main images for Women’s and Men’s clothing must show the product on a human model” is the other rule set by Amazon. You can benefit from this guideline. I’ll give you an illustration. This vendor placed his goods in the women’s category since he would face limitations if he listed them in the children’s area. He also retitled it “women’s and girl’s leotard”. Thus, by the criteria, Amazon is unable to limit this primary picture. Since there are no restrictions on the model’s level of nudity when it comes to the women’s division. It’s noteworthy to note that he improved sales and elevated this product to the top of its category using this method.
Conclusion
Amazon’s main image photography is an essential component of any successful e-commerce business. It not only helps showcase products in the best possible light, but it also communicates important information about the product to potential buyers. With the increasing competition in the online marketplace, high-quality product photos can make all the difference in attracting and retaining customers, thereby increasing your sales.
Remember, a picture is worth a thousand words, so make it count!
Finally, good images are pivotal to communicating your brand message, and most importantly, they improve click-through rate (CTR) and conversions of your products.
