Reviews are very essential for a product because they give customers the trust about the products to buy them with confidence. On Amazon, to increase the sale and to make a good profit, reviews play a tremendous role. Therefore, as a seller, one needs to focus on the ways to get more reviews. This article will talk about all the ways that you can follow to get more reviews on your Amazon listing.
Reviews help you to have an idea of the buyers’ experience of how they are feeling buying your products. With the help of reviews, you can make the necessary changes to your services and products to satisfy your customers. As a result, it will lead you to increase your sales and profit in a larger number with customer satisfaction. You need to remember that the customers judge you based on your products, prices, and reviews because they can not see your products physically.
Amazon shows your ratings on the product page just after your product title. Amazon does not do a simple average instead it calculates your product’s star rating using machine-learned models. Your recent ratings, reviews, and verified purchase statuses have been taken into account by these models. They do not consider ratings without verified purchases and more details in text form, image, or video.
Amazon always encourages you to share your opinions both favorable and unfavorable because it helps buyers to make their purchase decision, to decide if it is the right product for them or not. Amazon does not allow anyone to write reviews as a promotion. Amazon asks for a buyer’s review on the product detail page. Buyers can add lifestyle images to show how happy they are having the product and how they are experiencing them.
Buyers also can upload videos to review your products.
They can also go to their order page to review their purchased product.
So, it is clear that Amazon has kept many options to collect reviews for you. It is also clear how important they are! Because when a buyer finds a real-life experience photo or video from another buyer they can feel your products. It helps them to make the buying decision.
Now how you can achieve more reviews: In eCommerce, business marketers developed various types of tactics, some of them are black hats, some are grey hats, and some are white hat tricks. It takes a little bit of time for a new product to have higher ranks, sufficient reviews, and ratings. Some marketers want to have them as fast as possible so they have developed some black hat tactics. When they get caught red-handed, Amazon just suspends their accounts. Some tactics are illegal but your account might or might not be suspended, they are called grey hat tactics. Some sellers are very pure and innocent, they do all kinds of legal business and achieve great satisfaction of customers. So they follow white hat tactics from the top to bottom.
Favorite Black Hat Tactics:
Amazon has a zero-tolerance policy for manipulating or misleading customers. Amazon does not allow the following types of reviews and they will remove them.
- A review by someone who has a direct or indirect financial interest in the product.
- A review by someone perceived to have a close personal relationship with the product’s owner, author, or artist.
- A review by the product manufacturer, posing as an unbiased shopper.
- Multiple negative reviews for the same product from one customer.
- A review in exchange for monetary reward.
- A review of a game in exchange for bonus in-game credits.
- A negative review from a seller on a competitor’s product.
- A positive review from an artist on a peer’s album in exchange for receiving a positive review from them.
We do not prefer and will not recommend you the black and grey hat tactics. Because why would we waste time, money, and our energy on a bad practice that is harmful in the long run? So we are recommending all kinds of legal white hat tactics that will be helpful to stay on top eventually.
- Provide great service: You know people do not come here to gossip with you. They need your service and it matters how you serve them. Your products and service matter. If you go to a restaurant, you will want to have their food, not gossip. When your customers will have great taste, you will have mouth marketing from your customers automatically. You have to provide better service also, to keep them satisfied. Because they deserve better service from you and you will have your wage back from your customers.
- Send emails for reviews: When a buyer buys from you, you can send them a thank you email for purchasing from you branding your name because Amazon sends a generic email which everybody ignores. You can personalize your email that grabs the attention of your buyers and ask them if everything is alright. Ask for the review and let them know how important their reviews are for you. It is legal to know about their satisfaction and ask for a review. You know when your customers are fully satisfied most of the time they love to give you positive feedback.
- Add eye-catching review requests to your package: Package your product nicely that your buyers will love and add their highlighted eye-catching text asking for reviews.
- Request for reviews in your email newsletter: When you send your email newsletter to your customers encourage them to review.
- Request for reviews on social media: Your social media followers, most of them are your customers, know about your products and service. They are your followers because they love your products and services. So ask for reviews from them.
Still, if you can not manage any review for yourself, Amazon has kept options for you.
Amazon Early Reviewer Program: You can send some of your selected products to Amazon. Amazon encourages customers to share their authentic experiences, those customers have already purchased your products. Amazon sends reviewers a small reward like $1-$3 Amazon.com Gift Card. They select these customers from those that have a good reputation of not providing any abusive or dishonest reviews.
Amazon Vine: Amazon vine invites the most trusted reviewers to post opinions about new and pre-released items to help their fellow customers to make purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Amazon provides Vine members free products that have been submitted by the vendors.
Avoid black and grey hack tactics and practice white hat tactics. Providing great service and encouraging your customers to review your items can be the best way to have more reviews. You need to encourage your customers to review because they can be unaware of reviewing. So ask for reviews and some customers will review you happily. Before you go let’s stay in touch! Add your email to stay up to date on the latest eBay, Amazon, and eCommerce news! Since you know how important it is to have your review for us, please do not forget to leave us a review.
