Today people are much more comfortable with shopping online and from this thinking the online market is constantly evolving to meet users’ expectations.
Amazon, one the greatest and trustable online marketplace understand this point and continuously they are giving more and more user-friendly features to allow sellers to highlight their brand and also boost sales to grow the business.
Today we will discuss the new feature that Amazon allows sellers to promote their brand presence in the marketplace more strongly: the Amazon Brand Profile.
What is a brand profile on Amazon?
Brand profiles enable sellers to promote the brand’s distinct logo, content, name, colors, and more to Amazon customers worldwide. This allows sellers to communicate the brand’s narrative and establish a consistent, identifiable presence, which may help to attract more consumers.
In addition to Amazon Post, the Amazon Brand Profile is part of a new e-commerce approach that consists of increasing your presence in the marketplace by inviting consumers into your universe and making them interact with your brand in order for them to project themselves more and create a stronger link with you.
This function, like social networks, appears to be a step toward a marketing dynamic in which the community sense is at the core of the user experience.
This creative and free option, available on the Amazon Ads interface, allows customers to follow your business by liking a Facebook or LinkedIn profile. Amazon Business Profile allows you to showcase particular details about your business, such as a logo and textual and graphic content.
Appearance
Once completed, the Brand Profile will be incorporated into your Amazon content and will be displayed in numerous locations across the site. It will appear in the Activity Feed and on product pages.
Access
Because it is tied to Amazon Post, the Brand Profile is now only accessible in the United States, although it is scheduled to hit the European market by 2024.
Summary of Amazon Brand Profile:
Its true worth is in providing users with the means to interact with you.
Guideline for Amazon Brand Profile:
Brand Logo
As the brand logo may be used for a variety of different ad formats, it is important that your logo meets these brand logo guidelines.
A brand logo is your brand’s registered logo and not of the brand you are promoting unless you have the legal right to use the promoted brand logo. Brand logos must:
- Be 600 x 600px or larger
- Fill the entire image or be on a white or transparent background
- Accurately reflect the brand you are promoting
Brand logos must not be on a complex graphical background and must be visually appealing. Logos cannot:
- Be a combination of logos
- Be a product, ASIN (including cropped versions), custom or lifestyle image or combination
- Contain additional text
- Contain crowded or cluttered elements
General Guidelines
Brand Profile must not contain:
- CaMel CaSe
- Claims such as “Bestseller”, “Exclusives” or “Top rated.”
- We highly recommend including the content rating for all media rated as appropriate for audience categories aged 12/13 or older.
- A Brand description referencing sport should be accompanied by a contextually relevant lifestyle image or video
- Customer reviews (including star ratings) even if these reviews are on Amazon
- Deals, discounts, or savings messaging including images and video
- The tagline must be your true brand tagline
Image Guidelines
Custom images allow you to include compelling images that represent your brand in a lifestyle setting. Images must not contradict the landing page and must be of high-resolution quality and aesthetically pleasing. Images must not:
- Be individual or multiple product images on a solid or transparent background
- Be an individual brand logo or a combination of logos
- Contain crowded, excessive, poorly cropped, or illegible elements
- Contain additional text other than text naturally present in the image (such as on product packaging)
- Contain letterbox or pillar box formats
How to set up a Brand Profile?
It couldn’t be easier to create a Brand Profile! This function is accessible through the advertising console and just requires a few clicks to activate.
All you have to do is fill in the following information in the form provided for this purpose:
- Brand name: The name under which you are registered in the Amazon brand registration.
- Brand logo must be uploaded in a circular format to match the circle format that will be seen on the site. Your logo must fill the full picture or be visible against a white or transparent backdrop.
- Brand color: Fill in a single color that represents your brand and your world.
- Brand tagline: This must be your company’s official slogan.
- The brand description is a lengthy paragraph that tells buyers why your brand is distinctive and how it differs from the competition.
- A “featured” Brand picture: in other words, an appealing “lifestyle” image that showcases your brand, such as a product. The image should be visually appealing and in good resolution.
A new way of selling on Amazon?
As you can see, the Brand Profile, along with all of the other new features being built by the e-commerce behemoth, represents a significant shift in the way the company handles its marketing strategy. It’s no longer just about selling items on Amazon; it’s about providing a brand experience, a world, a story, and a connection with the buyer.
The marketplace is progressively integrating a new technique of marketing your items online, similar to a social network interface, which you should follow to optimize your sales on the marketplace.
As a result, a Brand Profile is an extra tool in this experiential and community-based strategy to increase your exposure on Amazon by creating a consistent, distinct, and engaging presence for the user.
Finally, the Amazon Brand Profile is part of a huge creative commerce revolution in the online retail business, forcing you to reconsider your e-merchandising and retail media strategy in order to suit customers’ changing consumer habits.
Learn about what will happen tomorrow on the European market in order to comprehend and execute the finest techniques for promoting your business on Amazon!
Conclusion:
By following these steps you are ready with your brand profile to make a positive step on Amazon. Keep in mind that to have a positive impact on Big Marketplaces like Amazon you need to be very clear and updated with all the new features that can surely bring a positive impact towards the brand.
