When someone mentions TikTok, most people immediately think of a social media platform for sharing short videos. However, TikTok has expanded its horizons and ventured into the world of e-commerce with its own TikTok Shop marketplace. In this article, we’ll explore this exciting new development.
A quick view into the article:
- TikTok and TikTok Shop
- A Seamless Shopping Experience
- Why Sell on TikTok Shop?
- Adding Products to TikTok Shop
- Final Thoughts
TikTok and TikTok Shop
TikTok and TikTok Shop may sound similar, but they serve different purposes within the TikTok ecosystem. TikTok is known for its short video content, allowing users to create, share, and discover a wide range of videos.
On the other hand, TikTok Shop is an e-commerce platform integrated into TikTok. It enables users to sell products directly within the TikTok app, eliminating the need to redirect traffic to external e-commerce sites like Amazon or eBay. It’s worth noting that TikTok charges fees on transactions, starting at 1.8% for the first 90 days and then rising to 5%. Sellers receive their payouts after 14 business days once the orders are shipped.
A Seamless Shopping Experience
One of the key advantages of TikTok Shop is the seamless shopping experience it offers. Customers can watch a video, tap the “shop now” button, and make a purchase using a credit card or cash on delivery, all within the TikTok app. This streamlined process enhances the user experience and encourages impulse buying.
Despite concerns about the platform’s content, TikTok Shop provides an additional space for brands to gain exposure. For smaller businesses willing to explore this new opportunity, there’s a chance for a significant competitive advantage. TikTok Shop’s unique features and potential to reach a massive user base make it an enticing platform worth exploring.
Why Sell on TikTok Shop?
If you’re already an e-commerce seller, you might be wondering why you should consider selling on TikTok Shop. Here are several compelling reasons:
- Large and Engaged User Base: TikTok boasts a massive and diverse audience, with 80% of its users falling between the ages of 16 and 34. If your product caters to this demographic, TikTok Shop is a prime platform to explore.
- Creative Product Showcasing: TikTok’s short video format allows you to get creative when showcasing your products. You can make engaging, bite-sized videos that grab viewers’ attention and highlight the unique features of your offerings.
- In-App Shopping: Unlike traditional marketplaces, TikTok Shop offers a seamless in-app shopping experience. Users can purchase products without leaving the TikTok app, enhancing convenience and increasing the likelihood of conversions.
- Real-Time Interaction: Through live streaming on TikTok, you can interact with potential buyers in real time. This personal touch can build trust and encourage more sales.
Adding Products to TikTok Shop
Now that you’re eager to start selling on TikTok Shop, let’s walk through the process of adding products to the platform step by step:
Step 1: Register as a TikTok seller and log in to your TikTok Seller Center.
Step 2: Navigate to the Products section and select Manage Products from the drop-down menu.
Step 3: Click on Add New Product to start adding a new product.
Step 4: You’ll see three modules: Suggestions, Basic Information, and Preview. These modules help you organize product details efficiently.
Step 5: Begin by providing the product title under Product Name and selecting the appropriate category.
Step 6: Choose your brand name. Brand authorization is crucial, as authorized products are more likely to be recommended.
Step 7: Fill in essential product information in the product attributes section, including details like ingredients, country of origin, and net weight.
Step 8: Add various product images, including main, primary, secondary images, and variation images if applicable.
Step 9: Include a product video, which is crucial for TikTok Marketplace.
Step 10: Write a detailed product description of at least 200 characters. You can format it with bullet points, numbers, and images.
Step 11: If your product has variations, add their names and images. Otherwise, skip this step.
Step 12: Enter the Product Identifier Code, Retail Price, Quantity, and Seller SKU carefully.
Step 13: Provide weight and product dimensions for shipping.
Step 14: Choose between Default and Custom shipping methods.
Step 15: On the right side, preview your listing page to review and make edits. Save your listing as a draft for future edits or submit it for review. Your product will be visible to buyers once you’re verified.
Final Thoughts
TikTok is still an evolving platform, and its in-app shopping experience is relatively new. However, getting into TikTok to promote your online store should be part of your retail marketing strategy. By following these simple steps, you can successfully add your products to the TikTok Shop Marketplace. It’s an exciting opportunity to get your products in front of a vast and engaged audience, all while offering a seamless shopping experience.
To further expand your business and stay ahead of the competition, we’re always available to lend a helping hand. If you need help with your TikTok Shop or are curious about learning more, please feel free to reach out to us at our email address info@ecomclips.com.
