Selling products on Amazon and building your brand can be very exciting and, at the same time, very confusing. On Amazon, just having a great product is no longer enough because the competition is too high. To outrank your competitors, you need to work on every aspect, including SEO, product sourcing, marketing trends, pricing, FBA, and many more.
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So, it’s common for you to have feelings of being overwhelmed or not knowing where to start. Fortunately, there are several useful tools out there that can help you break down the process into manageable segments, and one of them is “Helium 10”.
Actually, every Amazon tool falls into 2 groups:
1. Helium 10
2. The rest
Pretty much every other tool excels at one specific thing. For example, JungleScout is great for keyword research, Viral Launch for product launches, and AMZ Tracker for sales generation, etc.
But Helium 10 is the only tool that does it all and gives you more accurate and precious data. This comprehensive software offers a suite of over 30 tools specifically designed for Amazon sellers, assisting with product research, inventory management, keyword research, and much more.
We can say – Helium 10 is the DADY of all research tools for Amazon that are available in the market.
In this article, we will dive into the best features Helium 10 offers, exploring the core functionalities, specialized tools, and advantages it provides.
From its powerful reverse ASIN search to the user-friendly Chrome Extension, we’ll give you a complete overview of what makes Helium 10 a must-have tool for every Amazon seller.
We will cover:
- What is Helium 10?
- Why should you use Helium 10?
- Why Helium 10 is the best for your Amazon Business?
- Helium 10 Features at a Glance
- Overview of Helium’s 10 best features – How do they work?
- Helium 10 Chrome Extension and its Tools
- Pricing Plans
- Pros and cons of Helium 10
1.1. What is Helium 10?
Helium 10 is a full-featured all-in-one suite solution for optimizing account management for both sellers and marketing agencies, especially for Amazon. It provides some tools that allow sellers to track company trends, conduct keyword and product research, calculate profits, manage inventory, analyze trends, and implement advertising solutions.
With over 30 tools and features, Helium 10 supports the growth of your business by enhancing sales, increasing product visibility, estimating demand, and much more. Additionally, it comes with a Google Chrome extension that allows easy access to a wealth of information directly from the marketplace’s website.
1.2. Why should you use Helium 10?
Achieve more results in less time with Helium 10, an all-in-one tool designed for any seller. This versatile tool allows sellers to conduct product research, keyword research, optimize listings, manage operations, analyze data, and even helps in PPC (Pay Per Click) campaigns. It assists in discovering popular products, identifying the most relevant keywords for optimal visibility, and provides insights into competitors’ activities.
It’s optimization tools can enhance your product visibility, enabling you to rank your products organically at the top of your categories. The platform facilitates competitor analysis; helping sellers stay informed about rivals’ strategies in terms of keywords, pricing, and listings. With its user-friendly design, tutorials, and customer support, Helium 10 caters to both beginners and seasoned sellers.
1.3. Why Helium 10 is the best for your Amazon Business?
Helium 10 is used by over 2 million users around the world to gain the greatest market data, scale their business, boost profitability, and raise the visibility of their products.
It also automates almost all of the legwork and takes out all of the guesswork when it comes to building an Amazon business. The dashboard provides you with fast access to all of the data you’ll need to grow your business to six figures and beyond.
It offers a diverse array of tools designed to address every aspect of your Amazon business. From product research and keyword optimization to listing enhancement and inventory management, Helium 10 provides all the tools to streamline operations and maximize profitability.
Helium 10 also leverages advanced algorithms and technology to deliver unparalleled insights and actionable data-driven solutions. By utilizing machine learning and AI, you can make informed decisions and stay ahead of the competition.
With Helium 10’s powerful product research tools, you can uncover lucrative opportunities and identify high-demand niches with ease. Whether conducting market analysis, assessing competition, or validating product ideas, Helium 10 provides the indispensable insights needed to launch successful products and drive sustainable growth.
Also, its robust suite of keyword research and optimization tools enables you to enhance your Amazon listings and improve discoverability. By identifying relevant keywords, optimizing listing content, and monitoring search trends, Helium 10 empowers
Helium 10 does not stop here – From inventory management and financial analytics to refund processing and sales tracking,
Because it assists Amazon sellers in coming up with new product ideas and uncovering practical strategies to reach out to customers. Helium 10 simplifies and streamlines essential business operations.
Apart from this – Helium 10 provides extensive educational resources, training materials, and dedicated customer support. Whether through in-depth tutorials, live webinars, or one-on-one coaching sessions, Helium 10 equips sellers with the knowledge and expertise needed to thrive in the competitive Amazon ecosystem.
1.4. Helium 10 Features at a Glance
Currently, Helium 10 has 6 features excluding Learning like Learning Hub, Amazon PPC academy, pro training, etc, and every feature can be used for different purposes like Operations, Analytics, Listing optimizations, etc.
All of the features are divided into 6 core areas. They are:
- Product Research:
- Black Box
- Trendster
- My List – Products
- Keyword Research:
- Cerebro
- Magnet
- Misspellinator
- My List – Keywords
- Listing Optimization:
- Frankenstein
- Scribbles
- Index Checker
- Listing Analyzer
- Listing Builder (with AI)
- Audience
- Marketing:
- Adtomic
- Amazon Attribution
- Portals
- Analytics:
- Keyword Tracker
- Market Tracker
- Market Tracker 360
- Profits
- Operations:
- Alta by Helium 10
- Alerts
- Inventory Genie
- Follow-up
- Inventory Management
1.5. Overview of Helium’s 10 best features – How do they work?
We’ve given you a thorough introduction to what Helium 10 is all about. Now, let’s take a deep dive into its most useful tools, what they do, and how you can get the best out of them.
1. Product Research Tools: Product research tools will assist you in swiftly finding a top-notch product by providing many insights about the products. Also, assisting you in comparing product success to similar products on Amazon, and at the same time, you can keep an eye on profitability. These insights help you to find out the winning products.
- BLACK BOX: Black Box simplifies and even enjoys a frustrating and time-consuming procedure such as product research. It is kind of a game-changing tool for both beginner and amateur sellers to find the best products according to a specific niche.
By leveraging advanced filter filters and search parameters, you can explore vast products, identifying trending niches, and high-demand products. Also, the filtering option helps you to narrow down results to align with your specific preferences and objectives – Whether targeting specific price ranges, sales volumes, or review counts.
You can also find out the winning products with a specific keyword by using filtering options like search volume, monthly revenue, price, review count, number of sellers, and many more.
For example, if you’re seeking product ideas in a niche with low competition, high monthly sales, and high search volume, just include them in the filter and advanced filter options, and search. After that, Black Box features will provide you with a long range of products according to your selected niches.
You can also check the Amazon Brand Analytics Keyword summary for a specific time frame, you can do research with competitors, Niche, Product targeting, or Elite Analytics.
- TRENDSTER: Trendster is a useful tool for determining the demand for your product or other products by your competitors at a different point in time. It allows you to track sales trends which is useful for recognizing seasonal items.
You may use Trendster to identify seasonal products and the times of the year when they sell in higher volumes, this means – you can increase your profits. It improves your profitability by enabling you to make better inventory decisions in the future. By ASIN or Keywords, you can search for up to four products at once.
Trendster is like Helium10’s own Amazon-specific version of Google Trends.
2. Keywords Research Tools: The most advanced and successful keyword research tools on the market are Helium 10 keyword research tools. These tools might help you figure out how many people are looking for products that are comparable to yours. These tools can also help you identify high-volume keywords to boost your product’s visibility and rank better in Amazon searches.
- CEREBRO: On Helium 10, Cerebro is a reverse ASIN tool. Not only is it one of the most powerful tools, but practically every Helium 10 user also uses it regularly. With Cerebro, you can discover the keywords your competitors are utilizing.
It works out how many sales are needed per keyword to rank #1 on Amazon, and it uses ASIN to figure out how many people are searching for that keyword. This will show you what keywords your competitors are using to rank for that product on Amazon right away.
Simply provide the ASIN of your competitors, and you can access information on keyword distribution, Amazon search volume, and word frequency. Interestingly – For each keyword, you will find a wealth of insights, including –
- Search volume,
- search volume trend,
- suggested PPC bid,
- Sponsored ASIN,
- competing products,
- Amazon ranking,
- sponsored rank, and more.
On Cerebro, you can provide up to 10 competitor ASINs. If you don’t have time to do the competitor research – Crebro can help you with this. Just provide your item ASIN and click on the Get Competitor options, and it will give you the most suitable competitors against your product.
Also, its advanced filter option helps you to narrow down results to align with your specific preferences.
- MAGNET: The Magnet tool of Helium 10 will assist you in determining the most relevant and high-volume keywords based on your search phrase. The organic traffic to your Amazon product page will grow as a result of using these keywords.
In Magnet, You can find and analyze keywords in 2 ways – One is from “Find Suggestions” and another is from “Analyze Keywords”
In “Find Suggestions”, simply provide a keyword and run “Search”, and it will help you generate a long list of keyword ideas as well as associated traffic prospects that your competition may not be aware of. When you enter a keyword into Magnet, you will find the below information against that particular keyword.
- Magnet IQ Score
- Search Volume
- Search Volume Trend
- Helium 10 suggested PPC bid
- Sponsored ASINs
- Competing Products
- CRP
- Title density
In ‘Analyze Keywords,’ we can search for our customized keywords alongside relevant product keywords. For example, if we search for ‘Serum for face,’ we can obtain valuable data for this keyword, such as search volume, CPR, suggested PPC bid, and more. However, if our customized keywords yield no results, we will not receive any information for those specific keywords.
All of these keywords were gathered directly from Amazon, so you won’t have to worry about any unrelated or garbage keywords slowing down your business growth.
- MISSPELLINATOR: Helium 10’s Misspellinator helps you to identify commonly misspelled keywords to expand listing visibility and reach a broader audience. By seamlessly integrating these alternative keywords into listings, you can enhance competitiveness and boost sales performance.
This unique advantage allows sellers to tap into overlooked opportunities, increasing market share and outperforming rivals. Misspellinator provides you with the misspelling and popularity of those misspelling keywords against the original keywords that you input.
3. Listing Optimization Tools: The listing optimization tools provided by Helium 10 assist you in creating an effective product listing that will capture and hold buyers’ attention. It gives you tools to assist you in generating intuitive and straightforward content that will help you rank higher and generate more sales.
Not only that, listing optimization tools help you understand the importance of the keywords, generated search volume, and listing health score.
- FRANKENSTEIN: Frankenstein is an easy-to-use tool for creating excellent Amazon product listings. It generates a more cohesive and manageable list of keywords that you may use to construct a product listing by listing hundreds of keywords. It will be a lot easier to get to page 1 if you can find out what the relevant keywords are.
Helium 10 Frankenstein simplifies the process by removing any unnecessary modifiers from your keywords like “and”, “in”, “with”, etc. Frankenstein will return all of the keywords you need to include in your listing to make it fully optimized.
- SCRIBBLES: Scribbles is a listing optimizer. It can be intimidating to start from scratch and optimize your product listing page. The Scribbles tool from Helium 10 makes the process of listing optimization a breeze, While Frankenstein did a fantastic job organizing the keywords into logical lists.
Scribbles help you keep your listing relevant and up to date by providing you with new and relevant keywords that consumers are using to find similar things. It also ensures that you don’t use too many keywords if you have character constraints to meet.
It assists you in using the most relevant keywords while also ensuring that you do not utilize an excessive number of them. Once you’ve written 100% optimized text for your item, just copy it and paste it into your Amazon listing.
- LISTING BUILDER: One of the finest features of Helium 10 listing optimization feature is – Listing Builder, though it is an updated version of Scribbles but a far more comprehensive tool. Listing Builder is a tool that leads you through the whole process of creating a listing, from keyword research to submission to Seller Central.
- It also allows you to effortlessly create a new Amazon listing, maintain different versions of your existing listings, review keywords, and optimize an existing Amazon listing. With Listing Builder, you can do the following:
- In the Listing Builder tool, you may create a whole Amazon listing — from the ground up
- You can make as many changes to an existing listing as you desire as well as keep track of all of your different versions
- You can update the completed listing to Amazon Seller Central for publication
- Monitor the performance of your listing and make any necessary changes in real-time
- Monitor and adapt to increase the listing health score
- Follow up and make changes to hit the targeted generated search volume for your researched keywords.
- Can easily understand the top keywords and less important keywords.
- LISTING ANALYZER: The Listing Analyzer tool allows users to simultaneously acquire a broad, top-level view of their current or potential competitors’ listings. The Listing Analyzer allows users to examine a single ASIN listing or a collection of up to Ten ASINs. You may compare key metrics across your ASINs with a listing Analyzer such as Listing quality scores (Copy Breakdown, Media Breakdown, and Review Breakdown), Market Analysis (Sales, Revenue, Price, BSR, Reviews, and Ratings), and Top Keyword Analysis
Category and Sub Category BSR & Key Matrics
Listing Quality Score Analysis
Competitors and Top Keyword Analysis
4. Operation Tools: Helium 10’s Operations Tools streamline essential tasks for Amazon sellers, offering efficiency and precision in inventory management, financial analytics, and order processing. From monitoring sales performance to optimizing inventory levels, these tools empower sellers to make informed decisions and maximize profitability.
- ALERT: Alert features of Helium 10 send you vital notifications if you are facing any threats or if someone is attempting to depose Brand Authority on Amazon that will protect your business and brand.
Scammers may try to sell knockoffs of your products once your business gains popularity and your listing climbs to page 1. If anything goes wrong, H10 will send a notification to you. After that, you can verify their listing to see if they’re scamming you off or not. If that’s the case, you can file a complaint with Amazon to have their listing taken down.
- REFUND GENIE: This tool is specially designed for Amazon FBA sellers. On Amazon FBA, when you send inventory, they might make a mistake during the process like damage, not counting your item properly, or delivering the wrong item. In that case, you can claim a Reimbursement for damaged or lost items, but getting the reimbursement is not easy, and this is why Refund Genie comes.
Refund Genie can assist you with the Amazon refund process, which may be highly difficult and time-consuming. Helium 10’s Refund Genie detects whenever there’s a good chance of a refund for one of your deliveries. It also actively informs you of this, allowing you to contact Amazon and get a refund.
- INVENTORY MANAGEMENT: Helium 10’s Inventory Management feature offers Amazon sellers comprehensive control over their stock levels and ensures optimal inventory management. With real-time tracking and forecasting capabilities, you can avoid stockouts and overstock situations, optimizing cash flow, and minimizing storage costs.
This feature also allows you to monitor the inventory performance and timely replenishment. So you can stay ahead of demand fluctuations and maintain a competitive edge to maximize your profit and smooth inventory operation.
- FOLLOW-UP: The follow-up feature of Helium 10 revolutionizes customer communication for Amazon sellers and enables personalized email campaigns to enhance buyer engagement and loyalty.
With customizable templates and automated scheduling, sellers can effortlessly nurture customer relationships throughout the purchase journey. From order confirmations to feedback requests, Follow Up streamlines post-purchase communication, driving positive reviews, and seller feedback.
Also, it will provide advanced analytics insights such as email performance that allow you to continue optimization of messaging strategies. By leveraging Follow-Up features, sellers can build brand trust, increase repeat purchases, and cultivate a loyal customer base that ultimately boosts sales and long-term success on Amazon.
5. MARKETING TOOLS: Marketing tools will eliminate your advertising and marketing-related challenges and meet all of your expectations by establishing and conducting an effective campaign that will help you sell your products on Amazon.
- ADTOMIC: By utilizing intelligent search term analytics, Helium 10 Adtomic simplifies advertise campaign management, specialized keyword bidding advice, a clear structure of all your PPC data, and much more.
Through advanced analytics and automation, Adtomic identifies profitable keywords and ad strategies, maximizing ROI and minimizing ad spend. Adtomic enables data-driven decision-making for continuous campaign optimization with real-time performance tracking and insightful metrics. It also performs a predictive study of your ad campaign and forecasts how it will perform in the future.
- AMAZON ATTRIBUTION: Helium 10’s Amazon Attribution feature provides invaluable insights into cross-channel advertising effectiveness by tracking customer behavior across various platforms. Through attribution modeling, sellers can measure the impact of their advertising efforts on Amazon sales and optimize marketing strategies for maximum ROI.
- PORTALS: Helium 10 Portals enables you to quickly create a drag-and-drop landing page and promotional materials that can help you increase traffic from paid ads, email lists, social media, and other sources.
It also allows you to target your ads to a specific group of people who are interested in or capable of purchasing your products. Through customizable templates, portals also make it simple to build product inserts that fit your brand voice. You can also develop your scannable QR codes to drive additional visitors to your marketing funnel.
6. ANALYTICS TOOLS: Good judgment is the cornerstone of successful business endeavors, and decisions are further fortified when supported by data. This is where Helium 10’s analytics tool proves invaluable in maximizing the potential of your e-commerce venture. Through intuitive dashboards and customizable reports, you’ll glean valuable insights into sales, profits, and customer behavior.
Moreover, advanced metrics like BSR tracking and keyword ranking offer a comprehensive understanding of product visibility and market competitiveness. The Analytics Tools empower sellers to pinpoint growth opportunities, fine-tune strategies, and maintain a competitive edge in the market.
- KEYWORD TRACKER: This feature is specifically created for monitoring Amazon keywords and offers you immediate insights into keyword rankings and performance. With customizable tracking options, you can effortlessly monitor the progress of their targeted keywords across Amazon search results.
By monitoring keyword fluctuations and trends over time, you can adapt your optimization strategies to sustain visibility and competitiveness. Advanced analytics provide valuable data on keyword performance, including search volume and competition levels that enable you to make informed decisions.
- MARKET TRACKER: The Market Tracker feature offered by Helium 10 equips Amazon sellers with extensive insights into market dynamics, competitor behavior, and product performance. By continuously tracking crucial metrics like price fluctuations and sales volume, and reviewing trends in real-time you can discern your competitors’ strengths and weaknesses and adjust your strategies accordingly.
The customizable informs sellers about significant changes in the market and facilitates prompt responses to emerging opportunities or threats. Utilizing intuitive data visualization and comparison tools, you can pinpoint niche opportunities and refine your product offerings to maximize profitability.
- PROFITS: The Helium 10 Profits tool stands as a pivotal feature for your Amazon business. This feature accurately measures your business’s financial well-being. With this feature, you can swiftly evaluate how to enhance your overall sales strategy.
Additionally, the Profits tool offers immediate access to essential key performance indicators (KPIs) such as sales, expected revenue, ROI, profit, and margin, providing comprehensive insights into your business performance.
1.6. Helium 10 Chrome Extension AND ITS TOOLS
The Helium 10 Google Chrome extension is a collection of web-based tools designed to enhance product research effortlessly. By utilizing this plugin while browsing Amazon, you can quickly gain insights into your own listings and those of your competitors.
The Helium 10 extension incorporates its top 6 tools (Xray, Xray Keywords, ASIN Grabber, Profitability Calculator, Inventory Levels, and Review Insights), streamlining your tasks and saving time during research processes.
- X-RAY PRODUCT RESEARCH: X-ray is a beloved market research tool among Helium 10 users. It furnishes all the necessary data to comprehend the trajectory of your product and others in the market. Through X-ray, you can monitor the performance of your competitors’ products and compare your own product’s performance against them.
Furthermore, it provides various indicators such as sales trends, pricing information, revenue estimates, PPC analysis, and more, tailored to the geographic location you specifying. product opportunities, and deciding on the next niche to pursue. Ultimately enabling you to position your products more effectively and generate greater revenue.
- X-RAY KEYWORD RESEARCH: With the X-ray keyword research tool of Chrome extensions, you can promptly examine the top-performing keywords of your competitors that drive sales. Simultaneously, you can assess various metrics such as the Cerebro IQ Score, search volume, search volume trends, competing products, title density, and organic rank. These insights enable you to refine your keywords for enhanced accuracy.
The features user-friendly interface and customizable filters facilitate precise keyword targeting that will help you identify high-potential keywords effortlessly.
Through analyzing competitor listings and sponsored ads, you can uncover hidden opportunities and optimize your product listings for increased visibility and sales. It’s worth noting that the tool is currently in the Beta Version.
- PROFITABILITY CALCULATOR: In contrast to the Amazon Revenue Calculator, Helium 10’s Profitability Calculator offers greater accuracy and user-friendly navigation. This tool is included in the free Helium 10 Chrome extension. With it, you can determine the profit margin for both FBA and FBM products.
Additionally, you can assess your competitors’ estimated profit margin by simply visiting their product detail page and running the profitability calculator through the Chrome Extensions menu.
To calculate the profit margin of your products you need to edit the following fields:
- Unit Manufacturing cost: This means, what manufacturing price your supplier has provided you.
- Estimated time in storage: How often you are going to keep your goods stored in the Amazon fulfillment center. (for FBA only)
- Freight cost: The total cost that takes to ship your product from a manufacturer to an Amazon fulfillment center (for FBA) or the total shipment cost from the manufacturer to your warehouse (for FBM).
- Other costs: If you have any additional cost, for example – if you pay an employee to manage or handle your Amazon seller account.
- ASIN GRABBAR: True to its name, the ASIN Grabber is designed to assist you in capturing the ASINs of your competitors efficiently. You can conveniently select and copy multiple ASINs simultaneously. This features proves valuable during competitor research and is effective for pinpointing your target audience for PPC campaigns or third-party advertisements. Additionally, this feature aids sellers in identifying top-selling items within a specific timeframe.
- INVENTORY LEVELS: The Inventory Levels tool allows you to monitor the availability of your competitors’ stock. This provides valuable insights into demand trends and reveals potential gaps in the market where existing offerings fail to meet customer needs adequately.
By tracking inventory levels in this manner, you can identify product opportunities while maintaining consistent stock levels. Also, effective inventory management can position you as a leading seller.
Moreover, the tool serves as a means to identify hijackers and counterfeit sellers of your products. If you observe another listing identical to yours with significant inventory sales, it serves as an alert to take immediate action to prevent unfair diversion of sales rightfully belonging to you.
- REVIEW INSIGHTS: Social proof plays a crucial role in driving conversions on Amazon, as it does across all e-commerce platforms. Positive reviews signal to potential customers that others have not only tried a product but also endorse it confidently, instilling trust and encouraging purchases, even among the most hesitant shoppers.
Therefore, the review section on Amazon serves as a valuable resource for understanding audience sentiment. By delving into customer feedback, you can gain genuine insights into the strengths and weaknesses of products, providing valuable information for decision-making.
The Review Insights feature in Helium 10 simplifies this process. With this tool, you can efficiently sift through large volumes of reviews and identify recurring patterns. It enables you to analyze a vast amount of data by various criteria such as timeframe, star rating, specific keywords, presence of images, verified purchases, and additional factors.
By doing so, you can focus solely on the most pertinent and valuable feedback, leveraging these insights to refine your product concepts and make necessary enhancements.
1.7. Helium 10 Pricing Plans:
Helium 10 has 3 distinct pricing options with add-ons to enhance subscription, as well as a free subscription option. These different plans ensure that you have the flexibility to choose what suits your Amazon business needs best. The free membership plan gives you limited access to its features, but if you want to use Helium 10 to its full potential, you’ll need to upgrade to one of its paid subscription options. Look at the different pricing plans below and select the one that best suits your budget and requirements.
Product and Keyword research with respective plans
Insights Dashboard, Analytics, and Listing Optimization
Operations and Add-Ons
Additional Perks and Learning
1.8. Pros and Cons of Helium 10
Now, as you are already familiar with all the tools Helium 10 has to offer, let’s have a look at its Pros and cons.
Pros:
1. Helium eliminates the need for guesswork by providing effective strategies for your product that save considerable time.
2. Its regular updates and introduction of new features ensure it remains up-to-date and prominent.
3. The Xray Chrome extension seamlessly integrates with your Amazon account, simplifies product scanning directly on Amazon, and provides vital product data with just one click.
4. Its extensive range of tools including Frankenstein, Magnet, Scribbles, and Cerebro, have no close competition in the market. Furthermore, its marketing tools come equipped with built-in SEO for Amazon sellers. Also, Features like Market Tracker enable sellers to compare and combine various market trends.
5. Sellers can utilize mobile app features to remotely manage their business or handle tasks on the go. These tools integrate seamlessly and offer enhanced functionality for managing an Amazon seller account.
Cons:
Every valuable resource has its drawbacks, and Helium 10 is no different. Let’s explore some of the cons you should take into account:
1. Helium 10 offers a wide array of tools, which can be overwhelming for users. Navigating through different interfaces for each tool can be challenging, though it has a learning hub to aid users.
2. The cost of Helium 10 may pose a challenge for beginner sellers. While there is an affordable starter plan available, gaining full access to all the tools can be expensive for some sellers.
3. Concerns have been raised regarding the accuracy of data presented and collected by the Helium 10 extension. Some users, as well as we have found that there is a mismatch between profit margin and pricing. However, Helium 10 provides real-time data, so it could happen while collecting.
1.9. Should you use helium for Walmart?
In recent years, Helium10 has broadened its tools to support Walmart sellers. Helium10 assists with keyword strategy, product hunting, competitor analysis, and supplier acquisition through the development of data-driven tools tailored for use in the Walmart marketplace. Currently, Helium 10 offers 4 tools that are specifically beneficial for Walmart sellers. They are –
- Magnet
- Crebro
- Keyword Tracker
- Profits
Also, the Chrome extension allows only the X-ray tools for product research and listing quality scores.
Let’s have a look at how they work and what can you do with those tools.
Walmart CEREBRO: With Cerebro on Walmart, you will gain insight into the keywords your competitors are indexing and ranking for. This enables you to compare your listing with top competing items and leverage them to your listings to attract more traffic and sales.
Additionally, you can access Amazon data. Moreover, you can observe your competitors’ PPC strategy, like where your competitors are advertising and sponsoring. While similar to Amazon, there are slight differences in keywords and PPC tactics.
Walmart MAGNET: Magnet for Walmart is designed to assist Walmart sellers in locating pertinent keywords. This tool also facilitates the comparison of search volumes between Amazon and Walmart, which means you can prepare a strategic SEO plan for your Walmart listings. Despite Magnet suggesting nearly identical phrases on both platforms, there exists a discrepancy in their search volumes.
Walmart X-RAY Chrome Extension: With X-ray from Chrome extension, you will gain visibility into competitors’ estimated monthly sales and unit sales. Not only that, you can check the WFS (Walmart Fulfillment Services) percentage. Actually, at Walmart, fewer sellers use the WFS, so your likelihood of outperforming competitors and establishing dominance in the marketplace is significantly increased.
Walmart KEYWORD TRACKER: One of the standout features of Helium 10 for Walmart sellers is the Keyword Tracker. This tool provides a comprehensive analysis of product rankings by tracking keywords in your listings as well as your competitors.
With Keyword Tracker, you can gain insight into your product’s ranking and performance across specific keywords. Walmart sellers can monitor up to 250 keywords, assess organic and sponsored rankings, prioritize and enhance them, optimize PPC campaigns for improved effectiveness, and carry out numerous other tasks.
Walmart PROFITS: This is a financial analytical designed for tracking sales profits specifically for Walmart. To utilize Profits, simply link it to your Walmart Seller account, and it will promptly gather all relevant data for you. Additionally, you have the flexibility to select various time frames and monitor each product in depth.
So, it’s a great initiative for Walmart sellers, as previously there were no specific tools for the marketplace.
1.10. Final Thoughts
In the era of e-commerce, Helium 10 is a game-changing tool for every Amazon seller. Helium 10 is the platform that allows sellers to do everything from product research to profit calculation. It isn’t just about finding the best products – this tool also helps you keep an eye on what other sellers are up to, so you can stay ahead of the game. Additionally, Helium 10 gives you smart tips on pricing to make sure you’re making the most money possible. In the fast-paced world of e-commerce, where being adaptable and efficient is key, this is your go-to friend; offering a complete solution to tackle the ever-changing challenges of Amazon marketplace.
