A father is a treasure, a comfort, a peace, a strength, a dignity, a friend all. Father’s Day, which come every year, is one of the best events in the gifting calendar that can generate significant eCommerce sales.
Father’s Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds, and the influence of fathers in society. Father’s Day is held on the third Sunday of June in the United States. It is a day to honor fathers and father figures, such as grandfathers and fathers-in-law.
This day is an occasion to mark and celebrate the contribution that your own father has made to your life. Many people send or give cards or gifts to their fathers. Common Father’s Day gifts include sports items or clothing, electronic gadgets, outdoor cooking supplies and tools for household maintenance.
Every occasion is important for eCommerce content marketers. So content marketers might focus on Father’s Day. Father’s Day marketing is important. Studies show that 76% of Americans celebrate the holiday and that 12.5 billion dollars are spent each year on gifts.
Father’s Day is rapidly approaching this year and you can take advantage of the holiday to help promote sales. By creating your own Father’s Day marketing campaigns, you can drive conversions and boost exposure for your brand.
How to Increase Traffic and eCommerce Sales for Father’s Day
Father’s Day is important for online retailers. it can be a little tricky trying to help shoppers find the perfect gift for dad. Here are some Father’s Day marketing tips to help you boost your profits on a holiday that generates an average of $12.5 Billion in retail sales.
Optimize Your Content and Seasonal Landing Pages:
Search Engine Optimization (SEO) is one of the quickest and easiest ways to adapt your content for seasonal purchasing. Some of the most popular keywords for Father’s Day include:
- Father’s Day gift ideas
- Father’s Day cards
- Father’s Day activities
Adding those keywords to your title tags, URLs, page content and PPC advertising, is pretty straightforward.
If you want to encourage people to visit your site for Father’s Day, create a seasonal landing page that is optimized for Father’s Day-related keywords. On that landing page, you can offer special holiday-related deals, or include items that are particularly pertinent for people looking for Father’s Day gifts.
Take Advantage of Email Marketing:
The best way to grab a prospective customer’s attention during a busy retail holiday, is to send them an email promotion. In fact, email marketing has one of the highest success rates within the eCommerce industry, with an impressive 22.66 percent average open rate.
Create a Father’s Day gift guide on your website:
Shopping for Father’s Day can be a tricky process. Make it easy for your audience by creating an online gift guide. Audiences will be more engaged, as you easily direct them to your best products or services.
Use the Power of Social Media:
Leading up to Father’s Day, harness the power of social media to run a contest. Create a hashtag, then tell people to post pictures of their fathers with captions explaining why they are the best father in the world. Explain that the day before Father’s Day, you will pick a winner – and that winner’s father will receive a special promotion (a discount on services, a free meal, a product and so on).
Target gift shoppers:
A great marketing campaign starts with a targeted audience strategy. Father’s Day can generate multiple segment strategies, especially when your sales goal is to not only target shoppers, such as moms and kids, but also dads who are eyeing a product or service that you are offering. Break it down by market and find a media outlet that can target your audience by geography, behavior and demographics.
Upgrade to Responsive Design:
Making sure your site is mobile-friendly can boost your online sales in two key ways.
Firstly, Google reward responsively designed websites with enhanced rankings because they cater for mobile users, and secondly, by making sure the layout and functionality is user-friendly, you can make it easy for those consumers to find you and make a purchase.
