Selling on Amazon is more competitive than ever in today’s booming e-commerce world, with over 9 million sellers offering billions of product listings. If you’re an Amazon seller looking to increase sales and improve your product ranking in this high competition, relying solely on Amazon’s internal traffic isn’t enough anymore. To stand out, you need to bring external traffic to your Amazon listings. Not only does this help you save on advertising costs, but it also boosts your organic ranking. In this blog, we’ll cover some top strategies to drive external traffic to your Amazon listings. Let’s dive in!
In this article, we will cover:
- Leverage Amazon’s Brand Referral Bonus
- Utilize Email Marketing
- Start Affiliate Marketing
- Tap into Influencer Marketing
- Run Ads on Google and Facebook
- Use Canonical URLs for SEO
- Create Content Through Bloggers
- Amazon’s Partnership with TikTok and Pinterest
1. Leverage Amazon’s Brand Referral Bonus
Did you know Amazon offers a Brand Referral Bonus to sellers who drive external traffic? Introduced in 2021, this bonus rewards you with 10% back on the sale price when you bring visitors from outside Amazon to your listings.
By using your marketing methods to attract potential buyers to Amazon, you not only increase your sales but also benefit from a ranking boost. This is a win-win for both sellers and Amazon, as it encourages sellers to promote the platform externally.
2. Utilize Email Marketing
Email marketing is one of the most effective ways to drive traffic. While Amazon doesn’t give sellers access to customer emails, if you have a brand website, you can collect emails and build your list.
Here’s how you can use it effectively:
- Offer exclusive discounts in your emails to entice people to purchase from your Amazon listing. For example: “Buy on Amazon for only $15 (originally $20)!”
- Send personalized emails with attention-grabbing subject lines like “Exclusive Deal for You” or “New Product Alert.”
- Include a direct link to your Amazon product listing to make the purchasing process easy.
Additionally, monitor your email campaigns by tracking open rates, clicks, and conversions. This will help you refine future campaigns and increase traffic to your listings.
3. Start Affiliate Marketing
Affiliate marketing is another powerful tool to drive external traffic. By partnering with affiliates, you can get other people to promote your products using special links. Amazon offers its affiliate program, Amazon Associates, which allows affiliates to earn a commission for promoting your products.
To make the most out of this strategy:
- Sign up for Amazon Associates and start sharing your product links.
- Partner with affiliates who have an audience that aligns with your product niche.
- Offer higher commission rates to incentivize affiliates to promote your listings.
Affiliate marketing helps you reach new audiences and gain credibility through trusted sources.
4. Tap into Influencer Marketing
The rise of influencer marketing has made it a powerful way to promote products. Platforms like Instagram and TikTok are filled with influencers showcasing products to their followers.
Here’s how you can use this to your advantage:
- Find influencers whose followers align with your target audience.
- Reach out to them with a friendly message explaining why they would be a great fit to promote your product. Offer them incentives like free products, commissions, or partnerships.
- Provide influencers with high-quality images, product details, or even promo codes they can share with their followers.
Make sure they include a direct link to your Amazon listing in their content. After the campaign, maintain the relationship with the influencer for potential future collaborations.
5. Run Ads
Running paid ads on platforms like Google and Facebook can be a highly effective way to drive traffic to your Amazon listings. Here’s how you can get started:
Google Ads
Set up search ads or display ads to target users searching for similar products. Use Google’s Keyword Planner to identify high-traffic keywords and make sure your ads link directly to your Amazon product page.
Facebook Ads
Use Facebook Business Manager to create ads targeting specific interests and behaviors that match your audience. Create engaging ads with catchy images or videos, and always link directly to your Amazon listings.
Don’t forget to use retargeting ads to bring back potential customers who viewed your product but didn’t make a purchase.
6. Use Canonical URLs for SEO
A secret strategy to rank on Google without spending on ads is by using a canonical URL. Amazon assigns a canonical URL to each product listing, which tells Google which version of a page to index. Here’s how you can optimize it:
- When listing your product, include top search keywords in the first five words of your product title.
- Make sure to add hyphens after these first five words to improve your Google ranking.
If you missed setting the canonical URL when listing the product, you can still adjust it later. Optimizing your canonical URL is a great way to increase visibility on Google search.
7. Create Content Through Bloggers
Bloggers and content creators are another great resource for driving external traffic. Many bloggers write detailed product reviews and articles that show up on the first page of Google search results. Here’s how you can tap into this:
- Work with bloggers to write content related to your product. For example, if you sell yoga mats, have a blogger write an article like “Best Yoga Mats for Beginners” or “How to Clean Your Yoga Mat.”
- Ensure the blogger includes a direct link to your Amazon listing within the article.
By collaborating with bloggers, you can increase brand awareness and get more eyes on your product.
8. Amazon’s Partnership with TikTok and Pinterest
Recently, Amazon has teamed up with TikTok and Pinterest to offer shoppable ads on both platforms. Now, users can discover and buy products directly from these platforms without leaving the app. This new feature presents a great opportunity to drive more external traffic to your Amazon listings.
Take advantage of this new feature by creating engaging, shoppable content on TikTok and Pinterest that links directly to your products.
Conclusion
Driving external traffic to your Amazon listings is essential for increasing your visibility, boosting sales, and improving your ranking. By leveraging affiliate marketing, email campaigns, influencer partnerships, and paid ads, you can effectively bring in more customers from outside Amazon.
Don’t miss out on the exciting opportunities brought by the TikTok and Amazon partnership! If you face any challenges or need expert assistance feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
To learn more about Amazon and TikTok, please check out our other blog. Also, you can check out our YouTube videos related to Shopify as well.
