Top-notch content and visuals on Amazon are crucial for making your products stand out. 56% of shoppers go straight to Amazon when they start looking for their next purchase, with the levels of competition ever-increasing as the platform’s market share grows. You need to grab every chance to show why your product is the best. One way to do that is by having cool, helpful, and interesting info about it. Here, listing images plays an important role.
Why do Listing Images Matter on Amazon?
1. First Impression:
When you search on Amazon, the first things you see are really important. There are millions of things to buy, so it’s key to make yours stand out. Listings that look good get more attention, which means more people might buy them. How your item shows up in search results is your first chance to convince people to buy it. That’s why having a good title and a great main image is so important.
Titles shouldn’t just be a bunch of words to catch attention. They should clearly say who made the product, who it’s for, what it is, and any other important details like color, material, or size.
2. Conversion Rates:
Now that your titles and pictures are bringing people to your product pages, you want to turn as many of them into buyers as you can.
On the search pages, you only get to show one picture, but on your product page, you can show more. Here’s what you should do:
- Use different pictures from different angles so shoppers can see the whole thing.
- Show the product being used, especially if it needs to be set up.
- Show the product in everyday life situations to help shoppers imagine having it.
- If it’s important, show the product next to something for size comparison.
- Point out any special features, especially if you mentioned them in your product description.
3. The A9 Algorithm:
When you search on Amazon, the A9 Algorithm decides which products to show and how to rank them. It considers many things, like how relevant the keywords are, the price, and if the product is available.
Having good content is also important, but it doesn’t directly make your product rank higher. Instead, good content makes your product show up in more searches and makes more people buy it. When lots of people buy a product after seeing it in a search, the algorithm knows it’s a good match for what customers want. Amazon cares about giving customers a good experience, so they put products that customers like at the top of the search results. This matters a lot because most people don’t look past the first page of results, and most clicks go to the top 3 results.
Examples:
A Bad Example:
Now, a listing example, We pick up a random listing that we found on Amazon.
In this listing, we found 6 images. But this is a very bad set of listing images. Why?
There are a lot of reasons:
- The first image is very simple. They should make it more comfortable.
- The second image is confusing. What is it? There’s no text or explanation.
- It says, “clinically shown to strengthen skin’s barrier by 45%”, but which product is it referring to? There should be a picture of the product or a lifestyle image.
- The other images are repetitive and don’t show the product clearly. They just mention a feature without showing the product.
- Overall, the images are dull, and unattractive, and don’t clearly show which product we’re talking about.
A Good Example:
If we want to make this product best selling product. We must upgrade the main image. We have to make it eye-catching and understanding for the customer. We can make the listing image like this.
Why This Listing is a Perfect Listing for This Type of Beauty Product?
- The main image looks great with its packaging, and the reflection and shadow make it more realistic.
- The second image is a lifestyle shot showing the health benefits of the product. The text is easy to read, not too overwhelming, and clearly explains the benefits for customers.
- The third image is good too, showing all the ingredients. However, we suggest simplifying the feature image to make it cleaner and more minimalist.
- In the fourth image, we should focus on comparisons with other products. This grabs customer attention and convinces them that our product is the right choice.
- The fifth image provides information on when, where, how, and who should use the product. It clarifies how the product is used and who it’s for.
- The sixth image is crucial for highlighting why our product is the best. We can showcase ratings and certifications to build trust with customers.
- Adding an infographic as the seventh image is a good idea. It allows us to convey more features without using too many words, making it an effective tool for Amazon listings.
Conclusion
More than half of people on Amazon only look at the pictures, not the words. After that,
they read the product info to learn more. When you sell on Amazon, you need to think about how people shop. You have to catch their eye, or they’ll just pick something else.
So, be sincere about your listing images. If you think they don’t show off what makes your product special, it’s time for an upgrade.
