The retail giant Amazon started a new tradition in 2022 of giving members 2 exclusive Prime Day Sales Events, and it continues this year 2023 with Prime Big Deal Days ahead of Black Friday and Cyber Monday.
The Prime Big Deal Day is Amazon’s latest 2-day sale for Prime Members – Just like Amazon Prime Day which happened on July 12-13th.
So this is a great opportunity for you as a seller to take advantage of Amazon’s mega events to increase sales in Q4.
In this guide, we will discuss in detail about the Amazon Big Deal Days and walk you through how you can set the discounts, the eligibility criteria, etc.
We will cover:
- What is Prime Big Deal Day in 2023?
- When is the Prime Big Deal Day?
- Prime Big Deal Days Guidelines or Eligibility Criteria
- How to Set Up Prime Big Deal Days from Seller Central?
What is Prime Big Deal Days 2023?
Amazon’s Prime Big Deal Days is a highly anticipated sale event tailored exclusively for Prime members, typically taking place during the fall season, just ahead of the holiday shopping rush.
Drawing inspiration from the success of the previous year’s Prime Early Access Sale, this event promises to deliver yet another exciting opportunity for shoppers to snag incredible deals.
During the Prime Big Deal Days event, customers can look forward to 2-full days of exceptional savings across a vast array of product categories. Though this program is designed for Prime Members, Amazon sellers will benefit. Sellers can participate in this product by following the eligibility criteria which can give a huge jump in traffic and sales.
When is Prime Big Deal Days 2023?
Amazon has officially announced the dates for this year’s Prime Big Deal Days: October 10th and 11th.
Comparing it to last year’s Prime Early Access Sale which falls on October 11th and 12th, it’s evident that Amazon is sticking to a similar time frame for this year’s event. This consistency in scheduling allows sellers to plan their selling strategy and take full advantage of the Prime Customers.
Not only that, Prime members will take advantage of the exclusive deals and offers that Amazon typically rolls out during these 2 action-packed days.
Prime Big Deal Days Guidelines or Eligibility Criteria
Exclusive discounts for Prime members can be applied to both Prime FBA (Fulfillment by Amazon) and SEP (Seller Fulfilled Prime) listings, as well as non-Prime (Seller-fulfilled) offers. Therefore, your Prime-exclusive discount must meet the following criteria:
Eligibility Criteria:
- The product must be in brand-new condition.
- The item should not fall under restricted product categories, nor should it be offensive, embarrassing, or inappropriate.
- The product must possess a minimum rating of 3.5 stars, or it should have no rating at all.
- The Prime Exclusive Discount must adhere to all regular eligibility criteria.
- The discount offered must be a minimum of 20% off the non-Prime member’s non-promotional price.
- The discount should not exceed 80% off the non-Prime member’s non-promotional price.
- The Prime Exclusive Discounted price must be at least 15% lower than the reference price (List Price or Was Price).
- The Prime Exclusive Discounted price must be lower than the lowest price observed for the ASIN in the past 30 days. (This includes all deal, promotional, and sale prices across all merchants within that period.)
- Sellers must maintain a minimum of 4 Seller Feedback Ratings when seller rating is available. If there are 10 or more ratings within the last 365 days, Amazon will consider the rating average for that period. If there are fewer than 10 ratings in the last 365 days, Amazon will evaluate the lifetime average rating.
- The product must adhere to Amazon’s customer product review policies.
- The product must comply with Amazon’s pricing policies.
Additional Eligibility Criteria for FBA (Fulfillment by Amazon) Offers:
- The product must be eligible for Prime shipping in all regions within the country.
Additional Eligibility Criteria for Seller-Fulfilled (FBM) Offers:
- Your account’s late dispatch rate should not exceed 4.0% in the month preceding the deal’s commencement.
- Your account’s order defect rate should not surpass 1.0% in the month prior to the deal’s start date.
- Your account’s pre-fulfillment cancellation rate should not be higher than 0.5% in the month preceding the deal’s initiation.
- Your disbursement reserve policy must be configured to release funds seven days or more after delivery.
- The item must be eligible for free shipping.
How to Set Up Deals From Seller Central
Step 1: First, Log in to your Amazon Seller Account and click on the 3-dash menu tab from the top left side
Step 2: Please go to the Advertising section and click on the Prime Exclusive Discounts
Step 3: After that, it will take you to the Create a Prime Exclusive Discount page. On that page, you need to fill up the following information –
- Name of the Discount
- Mark the checkbox for Prime Big Deal Discount
While you fill up all these fields, please click on the Save and Add Products button for the next step.
Step 4: Now you will see the Add Products Page. On that Page, Please read the instructions properly.
- A Prime Exclusive Discount can have a maximum of 500 SKUs.
- You can enter up to 30 SKUs at a time on this page, or you can bulk-upload SKUs using our upload template. This means you can add products in bulk and for that, you need to select Upload File
For manually adding products, please provide the SKU, Discount Type, Prime Discount, Minimum Price, and Operation. If you want to add more items, please click on the “+” sign button to add more rows.
Once you are done, please click on the Submit Products button for the next steps
Step 5: After that, it will show you a warning like – “Setting up both Prime Exclusive Discount and Prime Exclusive Best Deal on the same SKU can result in both promotions getting suppressed.” This means if you run both promotions for the same SKU, it might be conflicted and get suppressed.
If you scroll down a bit, we will see the details of our given SKUs like Your Price, Minimum Price, Status of the discounts, etc. If you want to remove any of the items, you can easily do that by clicking on the Delete Button next to the product row.
To conclude, Prime Big Deal Day in 2023 promises to be an exciting event for both Amazon Prime members and sellers alike. We’ve delved into the details of what Prime Big Deal Day is and discussed the crucial guidelines and eligibility criteria to participate in this program. We have also provided insights into setting up Prome Bif Deal Days directly from Seller Central. Don’t miss out on the chance to join in on the shopping frenzy and boost your sales.
If you have any queries regarding Amazon FBA Return and Refunds, feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
To know more about Amazon, please check out our other blog. Also, you can check our YouTube videos related to Amazon.
How to Get Reviews on Amazon 2023
The Top 8 Seller Performance Metrics You Must Monitor
Strategies for Winning A-Z Claims on Amazon
Increase Sales by Improving Best Sellers Rank
Amazon FBA Reimbursements for Lost items
Amazon Brand Story for Seller Central account
Increase Sales with Email Campaign
