Most of the sellers from Amazon are struggling with their product listings. In the most competitive e-commerce platform, simply listing your products on Amazon isn’t enough. You need to ensure they’re visible to the right audience. That’s where SEO optimization comes in.
When you use the right words and make your product titles, bullet points, and descriptions better, more people can find your product on Amazon. This means you get more people who are interested in buying. This can lead to more sales and more money. In this article, we will talk about how to fix a listing perfectly and share important aspects like the best practices that you need to follow.
In this article, we will discuss:
- The importance of proper listing optimization on Amazon
- What makes Amazon listing so bad
- How to build a listing with proper optimization
- How to research keywords on Helium 10
- How to research keywords on Amazon
The importance of proper listing optimization on Amazon
Amazon product listing optimization is super important because it helps to increase your product visibility. When your listings are well done with good pictures and other best practices like following all of Amazon’s guidelines, more people will buy your product.
If we look at the following example, this product is popular among buyers. But this product gets far less sales than other competitors, which are only 200 plus ”units” because of the poor listing.
Here is the same product from another brand; if we look at the monthly sales, we can see they sold 10,000 plus ”units” products in the previous month. This product gets huge sales for a well-optimized listing.
If the optimization is done by following Amazon’s guidelines properly, Amazon will show your products higher in search results. This gives you an edge over other sellers. So, better listings mean more sales and happier customers.
What makes an Amazon listing so bad
Amazon has guidelines for creating listings. It is important to follow them, especially when it comes to the title, bullet points, and description.
Let’s take a look at the following specific listing example to get an idea of what makes it poor.
Title: Here, we can see the title has no brand name. Also, if we look at the keywords, they use only two. This makes the listing so poor. Amazon allows 200 characters for the title and suggests 150-180 characters to use for a title.
Bullet point: The bullet points in this listing don’t provide any complete information or benefits about the product. Also, there are no keywords included in bullet points. This might be an important reason why customers move forward. There should be at least 5 bullet points with a minimum of 200 characters. The bullet points should also contain keywords for ranking in search engines.
Description: This product description fails to effectively describe the product or attract customers. It’s poorly written with few words, and there are no keywords included. The description is an important place to incorporate numerous keywords. The description should be around 1500 characters long, highlighting product features and providing comprehensive information about the product that makes customers interested in purchasing it.
Creative Assets: If we look at the creative parts of this listing, we find there are no eye-catching images. There should be infographic images, feature images, lifestyle images, and many more. Also, this listing has no video, which is also a negative aspect.
We will explain our insights on how we can improve this listing. If you read this article till the end, it will help you optimize your listing perfectly.
How to build a listing with proper optimization
Perfect optimization requires keywords. Firstly, we will learn how we can research keywords for our optimization.
Keyword research on Helium 10
Firstly, we need to log in to our Helium 10 account. Then, from the dashboard, we will click on the Tools option, and we will go to the Celebro option to move forward.
Once we enter the Celebro dashboard, we need to enter our product ASIN and click on the Get Competitors option.
Then, from the competitor list, we will select our competitor. We can choose a maximum of 10 competitor ASINs for the keyword.
When we select the competitors, we click on the Get Keywords button.
Here, we will find many relevant and irrelevant keywords. Now we need to filter the keywords to find relevant keywords. There is a secret formula to filter the keywords that we are sharing with you. From the Filter option, we will click on the Opportunity Keywords to find relevant keywords.
Then we will Select all keywords and add these keywords to a new list.
Now we will click on the Top Keywords to get more keywords and add these keywords to our created keyword list.
Now we will click on the Tools again and go to the My List—Keywords option.
Once we enter our keyword list, we need to download our keyword data. If you don’t find your created list, then use the search option.
Next, go through the list of keywords and categorize their relevance. Mark “1” for those closely related, which can be frequently used in the product’s presentation. Mark “2” for the less relevant keywords; these can be used for search terms, alt text, and subject matter. Lastly, mark any irrelevant keywords with “3.”.
These are the ways we can research keywords on Helium 10 for listing optimization.
How to research keywords on Amazon
Firstly, we need to log in to our Seller Central. From the Seller Central dashboard, we need to click on the menu bar, then hover over the brand and go to the brand analytics.
Here, we will find a new dashboard. From this dashboard, we need to click on Search Analysis and go to Search Querry Performance.
From the Search Querry Performance Dashboard, we need to select the ASIN and set the reporting range. Then we will click on the Apply button.
Once we click on the Apply button, it will provide the keywords.
There is another way to get keywords from Amazon. For that, we need to go back to the Brand Analytics dashboard, then click on the Search Analysis, and go to the Top Search Terms option.
How to optimize listings
Once we have selected the keywords, we can work on listing optimization. Here, we will create our listing on the Helium 10 Listing Builder tool.
From the Listing Builder dashboard, we need to provide our selected keywords and click on the Create Bank option.
When we complete this part, go to the listing. Here, we need to work on the title, bullet points, and other parts. We need to put as many keywords in the content as possible.
Here, you see the result. After optimizing this listing, our score is 10 out of 10, and our keyword performance rank is 1st among the competitors.
Check out the image below for a perfect listing. We’ve created a checklist covering all the important aspects. Make sure you don’t overlook any of these while optimizing your listing.
To sum up, there are many SEO factors related to listing optimization on Amazon. If you look at the given example, you get a clear idea of how an optimized listing drastically changes the route of your business. The impact of an SEO-optimized listing is numerous. We gave you the ideal example of how to make your listing better. This straightforward guideline might help you reach your business’s peak.
If you need any help with listing on Amazon, feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
Please check out our other blog to learn more about Amazon or other marketplaces. Also, you can check out our YouTube videos related to Amazon as well.
