Amazon Prime Day presents a golden opportunity for sellers to boost their sales. However, to stand out amidst fierce competition, you need to offer compelling deals such as Prime Exclusive Discounts, coupons, and strike-through pricing. These strategies not only increase your product’s visibility but also entice buyers with irresistible offers. In this blog, we’ll walk you through how to set up these deals to take full advantage of Prime Day and beyond.
Whether you’re a seasoned Amazon seller or just starting, optimizing your sales strategy for Prime Day is essential. We’ll also include some additional insights to enhance your overall Amazon sales strategy. Let’s get started!
1. Prime Exclusive Discounts: How to Set Them Up
Prime Exclusive Discounts are a great way to offer special deals to Amazon Prime members. These discounts are visible to Prime subscribers, making your product more attractive to one of the platform’s most valuable customer segments. Here’s how to set them up:
Criteria for Prime Exclusive Discounts
Before setting up Prime Exclusive Discounts, ensure that your product meets Amazon’s criteria. Some basic requirements include:
- Your product must be listed as new.
- It must be eligible for Prime shipping.
- You should have at least a 3.5-star rating.
Steps to Set Up Prime Exclusive Discounts
- Log in to Seller Central, then navigate to “Advertising” and select “Prime Exclusive Discounts.”
- Click “Create Discount” and give your discount a name. If you’re offering this discount for Prime Day, select the option “Prime Big Day Deals.”
- Keep in mind the event fee is $50—while this used to be free, there is now a cost involved.
- Add products by their ASINs and set the discount amount.
- Specify the minimum price after the discount.
- Once done, click “Submit.”
By offering Prime Exclusive Discounts, you make your products more appealing to Amazon Prime members, who are known to spend more than non-members.
2. Strike-Through Pricing: Why It Matters
Strike-through pricing is a proven strategy to attract customers’ attention. When buyers see the original price crossed out next to the sale price, they perceive that they’re getting a deal, even if the discount is small.
How to Set Up Strike-Through Pricing
To set up strike-through pricing, follow these simple steps:
1. Navigate to the “Manage Inventory” page in Seller Central.
2. Click on the three dots next to the product listing you want to edit, and then click “Edit Listing.”
3. Scroll down to the “Sale Price” section and enter the sale price (this can be a percentage discount or a fixed dollar amount).
4. Add the start and end dates for the sale.
5. Click “Save.”
By setting up a strike-through price, you signal to shoppers that they are getting a bargain, which can increase conversion rates. According to Amazon, customers are more likely to purchase items when they feel they are getting a better deal than usual.
3. Setting Up Amazon Coupons: A Customer Magnet
Coupons on Amazon can be an excellent tool for driving traffic to your listings. These little green banners make your product stand out in search results, increasing visibility and click-through rates.
Steps to Set Up a Coupon:
1. Hover over the “Advertising” tab in Seller Central and click on “Coupons.”
2. Click “Create Coupon” in the right corner of the page.
3. Add your product(s) by entering their ASINs.
4. Set a start and end date.
5. Choose between a percentage discount or a fixed amount. You can offer anywhere between 5% and 50% off.
6. Set your coupon budget (for example, $1,000), which will determine how long your coupon runs. Once the budget is used up, the coupon will stop automatically.
7. Give your coupon a title—this can be up to 100 characters.
8. Enable stacking promotions, like combining the coupon with other offers like “Buy One, Get One.”
By offering coupons, you’re giving potential buyers an extra nudge. Shoppers love discounts, and Amazon coupons are an easy way to get them to notice your products.
4. Enhancing Your Amazon Listings for Prime Day Success
Even the best discounts won’t matter if shoppers can’t find your product. That’s why optimizing your listings for SEO and running sponsored ads are essential steps to take before Prime Day.
Optimizing Your Listings:
- Keywords: Use relevant and high-converting keywords in your product title, bullet points, and descriptions. You can leverage tools like Helium 10 or Jungle Scout to research keywords that are popular among your target audience.
- Images: High-quality images are crucial, especially on a visually driven platform like Amazon. Make sure your images are clear and zoomable, and highlight key features of your product.
- Videos: If possible, include product demonstration videos to give customers a better understanding of how your product works.
For a deep dive into boosting your visibility, check out this Drive External Traffic to Amazon Listings and Boost Your Sales guide, which shares some great tips on enhancing your Amazon presence.
5. Utilizing Sponsored Ads for Maximum Visibility
Amazon’s Sponsored Product Ads and Sponsored Display Ads are powerful tools to increase your product’s visibility. If you aren’t already using PPC (pay-per-click) ads, now is the time to start. PPC ads can give you a massive boost in ranking during high-traffic events like Prime Day.
Sponsored Product Ads
These ads appear in search results and product pages, helping your products get seen by more potential buyers. To maximize the effectiveness of Sponsored Product Ads, focus on:
- Targeting relevant keywords that shoppers are likely to use.
- Set a competitive budget and adjust it during Prime Day, as competition and traffic will surge.
Sponsored Display Ads
These ads target shoppers based on their browsing behavior. Sponsored Display Ads can be a great way to re-engage visitors who may have viewed your product but didn’t make a purchase.
Check out our comprehensive guide on Amazon Black Friday & Cyber Monday Strategies for Sellers to learn how to leverage these ads effectively.
6. Bonus Tips: SEO, Timing, and Competitor Analysis
SEO Best Practices: To improve your organic rankings, make sure to focus on long-tail keywords that match shopper intent. Don’t forget to update your listings with these keywords, especially ahead of Prime Day. You can use tools like Helium 10 to monitor trending keywords and incorporate them into your listing.
Monitor Competitors: Keep an eye on competitor pricing, discounts, and strategies. Competitor analysis is essential to staying competitive, especially during major events like Prime Day or Q4 sales.
For more insights, you can also explore our Amazon Q4 2024 – Ultimate Guide for New Sellers.
Conclusion
Prime Day is a pivotal sales event, and by setting up Prime Exclusive Discounts, strike-through pricing, and coupons, you can ensure your products stand out. Additionally, optimizing your listings with the right keywords, images, and ads will boost your product’s visibility and increase sales.
Don’t let Prime Day pass without making the most of these opportunities. Implement these strategies to attract more buyers, optimize your listings for search engines, and give your product the edge it needs to succeed on Amazon. For more tips on how to boost your sales on Amazon, check out our blog on Amazon Best Seller Rank (BSR) Strategies in 2024.
By following these steps, you can optimize your Amazon listings and promotions for Prime Day success, boosting visibility and sales. For personalized assistance, reach out to us at info@ecomclips.com, where we specialize in Amazon SEO, PPC strategies, and overall store management.
