Back in July 2015, Amazon celebrated its first-ever Prime Day as a way to recognize Prime members. Since then, Prime Day has grown into one of Amazon’s biggest shopping events of the year. Prime Day offers shopping deals to more than 200 million paid members around the world. In 2021, Prime members shopped and saved more than any other Prime Day, purchasing more than 250 million items worldwide and while Prime Day is known as one of Amazon’s biggest retail events of the year, it can also be a huge opportunity for businesses to focus on brand building.
What is Prime Day?
Prime Day is Amazon’s exclusive sale event that happens once a year. Unlike other sales events, the deals on offer aren’t available to the general public – instead they are only accessible to users who have an active Amazon Prime membership, so Prime Day is an annual two-day shopping event for Amazon Prime members.
When is Prime Day in 2022?
Amazon has announced the official event dates for Prime Day 2022, which takes place 12 and 13 July. Your brand can start preparing now for one of Amazon’s biggest shopping events, since Prime Day can be a beneficial time for advertising optimization, engaging audiences and highlighting deals.Prime Day will last for 48 hours in 2022, and it will bring shopping deals to more than 200 million paid Prime members across the globe.
Why It’s Important for Seller?
To bring things to a clearer perspective on how Amazon Prime Day may help you grow, here are some interesting facts. 64% of surveyed consumers say they plan to shop on Amazon during Prime Day. In 2021, Prime Day sales reached an estimated 11.2 billion U.S. dollars worldwide, making it the most successful shopping occasion in Amazon history. As a seller, Prime Day creates the perfect reason and opportunity to engage with your shoppers before, during, and even after the event is over. Prime Day assists in the sale of non-Prime Day products as about 66% of items see a lift in traffic during this time compared to average sales prior to the event.It helps attract shoppers who are new to the brand, owing to the wide-scale promotion and engagement that takes place during this time.
Amazon PPC Strategy for Prime Day:
Before starting any campaigns make sure this check box to get the best result from the ads:
- Create or select strong products details page with good image, content, backend keywords
- Set your budget for higher traffic
- Choose how you’ll set up your bids
- Pick your top keywords & competitor for targeting
Amazon events like Prime Day can be especially effective at attracting new-to-brand customers for advertisers. We should prepare our campaigns focusing on prime day , here are some tips for ppc strategies :
For Prime day, all three types of ads will be beneficial for any seller:
Sponsored Products:
This type of campaign will help get your products in front of customers who are ready to buy.
- You can start running ads in minutes
- Just choose the products you want to advertise
- Use automatic or manual targeting
- Set your own budget
- This type of campaign can boost sales the most.
Sponsored Brand:
This type of campaign will help to know your brand name. It will bring new customers to your brand that help to increase your brand recognition & awareness.
- Select at least 3 products or target brand page
- Use manual targeting
- Set your own budget
- This type of campaign can show custom images to the buyers.
- Also, video ads can be run.
- 71% of shoppers learn about new brands leading up to
- 73% have tried a new product or service from that brand.
Sponsored Display:
Sponsored Display campaigns give us another tool to reach new customers especially to reach wider audiences both on and off Amazon, which is important to us
- Reach new audiences
- ads showed off Amazon in the US,
- advertisers who use custom images with creatives used
- on average see a 29% increase in product detail page view rate
- Increase brand or product visibility
throughout the entire event and even immediately afterwards is vital—not only to your Prime Day success but for your brand’s other peak shopping seasons.
During:
Review your bids:
During the time, you’d need to keep checking the bids and their adjustments to make sure if they are properly optimized.
Review your budgets:
As part of the concern, all the budget plans must be reviewed and reset to deal with the extra demand for those high traffic days.
Understand your top-selling item:
You must have extra focus on your top selling items to grab the deal properly in terms of budgeting and optimizing the campaigns.
Check your inventory level:
It is also vital to check your current inventory because that is the part you expect to get the best result from, to clear out the inventory as much as possible.
Don’t measure your ROAS yet:
The last thing to mention is that. You don’t need to worry too much about the ACoS immediately as Amazon may take a little time to update the actual and all data. You may have looked after a certain period of time.
Prime Exclusive Discounts:
In this big occasion, you may also consider the discount you can offer for your products as this is the most high traffic time ever.
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