Amazon PPC Ads have been always great for new sellers to get initial impressions and clicks. Amazon-sponsored Ads have a variety of ranges for product advertising. if you are a brand registered seller on Amazon, you might already be using the Sponsored brand Ads on your PPC campaigns. However, Amazon has introduced a new feature on Brand Campaigns, called the Theme Based Targeting Feature in Sponsored Brand Ads. Step into the spotlight and command attention like never before! Introducing the game-changing Theme Targeting feature on Sponsored Brand Ads, your ticket to unlocking unparalleled visibility and engagement. So, in this post, we will see what is the Theme Based Targeting Feature in Sponsored Brand Ads and how to use the theme targeting to revolutionize your advertising strategy.
Step into the spotlight and command attention like never before! Introducing the game-changing Theme Targeting feature on Sponsored Brand Ads, your ticket to unlocking unparalleled visibility and engagement. Get ready to captivate your audience, drive sales, and dominate the competition in ways you never thought possible. Let’s dive into the dynamic world of Theme Targeting and revolutionize your advertising strategy
What Is Amazon Brand Ads Theme Targeting?
Introducing Sponsored Brands Theme Targeting a dynamic and model-based approach crafted to streamline campaign creation and enhance overall campaign performance. This innovative feature utilizes a theme-based strategy, where each targeting group not only bundles but also undergoes continuous optimization of keywords. Advantage of Amazon’s robust machine learning capabilities and valuable shopping insights, theme targeting ensures a refined and efficient advertising campaign.
How We Can Use Theme Targeting Features
Tailor your ad content to specific themes relevant to your target audience, ensuring your message resonates deeply with potential customers. each the right audience at the right time by aligning your ads with trending themes, interests, and behaviors, maximizing the effectiveness of your campaigns.
How Many Targeting Types
Currently, Amazon is offering just 2 targeting groups available in this theme targeting feature. They are mostly based on the visitor’s engagement type or behavior type. They are:
Keywords related to your brand: Target a set of keywords that are often used to search for brands and promote brand impressions.
Keywords related to your landing pages: Target a set of relevant keywords that drive traffic to a brand store page or product detail pages.
Where We Can Find The Theme Targeting Features:
To find these new exciting features you need to go to the campaign manager first and then click the Create campaigns
When you enter the inside of brand campaigns, you will see the campaign name and budget, and add a group name. So fill in this part as you want to give the campaign name, and budget and add the group name. From the Ad format choose the product collection and new landing page. As the feature is available sponsored brand campaign so go to the sponsored brand campaign.
From the product page put your products and select the keyword targeting.
When you select the keywords targeting after that you will see the new theme targeting feature.
How Theme Targeting Works
The Theme Targeting feature on Sponsored Brand campaigns works if you select the theme targeting groups and don’t need to add more keywords. Amazon automatically picks the relevant search keywords with your products and shows your products in front of the customer. Advertisers can choose from a list of predefined themes or topics provided by the advertising platform.
Once a theme is selected, advertisers can customize their ad content, including headlines, images, and copy, to align with the chosen theme. This customization ensures that the ads are highly relevant and resonate with the audience’s interests and preferences related to that theme.
The Importance of Theme Targeting
Setting up campaign targets is time-consuming and resource-intensive. Moreover, campaign optimization requires advertisers’ frequent adjustment and manual management. Theme targeting enables advertisers to create Sponsored brand campaigns with simplified controls. Advertisers can start the campaign with at least one targeting group and one single bid for that targeting group. Then, theme-targeting keywords will continuously be optimized so advertisers can maintain campaign targets more easily
Understanding the right keywords to drive campaign performance requires time and manual effort. Instead of taking time and resources, theme targeting will leverage machine learning capabilities and first-party data to source keywords for each targeting group and for each campaign goal. In addition, keywords under each targeting group are updated frequently to help goal-based campaigns deliver success metrics.
In Which Location Is The Theme-Based Targeting Feature Available?
Amazon’s new Theme Targeting feature is available for most of the countries where Amazon has its business. Here is the list of countries where theme-based product targeting is available.
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Poland, Netherlands, Sweden, Turkey
- Middle East: United Arab Emirates, Saudi Arabia, Egypt
- Asia Pacific: Australia, Japan, India, Singapore
Who Can Use Theme-Based Targeting?
If you are a brand-registered seller or vendor on Amazon, you can use the theme-based targeting feature from your advertising portal. Sellers can access this from both the Advertising Console and through the Amazon Ads API.
Insights!
Theme targeting for Sponsored Brands is used to enhance goal-based campaigns, simplifying the creation process and utilizing machine learning to optimize performance. Theme targeting continuously adapts to consumer shopping habits, improving brand conversions by showing ads to relevant audiences.
Sponsored Brands utilize static or video creatives to drive traffic, offering a positive shopping experience for customers that will align with campaign goals. Theme targeting is crucial for Sponsored Brands as it helps improve campaign performance, simplifies creation and management, and ultimately helps brands optimize more rapidly.
In the entire post, we have seen what the new Theme Based Targeting feature on Amazon Seller Central and how you can create and manage Theme Based Targeting PPC Ads on your Advertising dashboard. If you need any help please let us know in the comment section. You can also mail us at our email address info@ecomclips.com.
