Amazon Sponsored Products Ads report is crucial for advertisers as it provides a comprehensive overview of campaign performance, offering insights into key metrics such as impressions, clicks, and conversion rates. After initiating your PPC campaign, selecting keywords, and configuring your ad budget, the next question arises: How do you have successful campaigns with good ACOS and sales from Amazon advertising report
In this blog, we will give an in-depth overview of all the Amazon advertising reports to help you understand different useful metrics of your business to run it more smoothly and profitably.
Different Types of Amazon Advertising Report
Amazon offers a lot of reporting to their sellers to have a clear idea of where they spent and if the spending gives them a positive profit margin or not. These reports are for different types of ads like Sponsored Products, Brands, Brand Videos, and Displays. Each report shows different numbers to help you decide things for your business.
Sponsored Products Ads Report Types
There are a couple of reports that are offered by Amazon for sponsored product ads. Such As:
- Targeting Report
- Search Term Report
- Campaign Report
- Advertised Product Report
- Placement Report
- Budget Report
- Purchased Product Report
- Performance Over Time Report
- Search Term Impression Share Report
- Gross and Invalid Traffic Report
The Most Helpful Metrics of Sponsored Products Reports – Understanding Their Data
In this part, we will discuss the key metrics of the Amazon advertising report which can help you to increase profit and have low spending.
Targeting Report
First, let’s see what targeting reports offer us. There can be a lot of metrics in the report but all of them are not necessary for campaigns.
These are some metrics that we will keep under consideration.
- Portfolio Name
- Campaign Name
- Ad Group Name
- Targeting
- Match Type
- Impressions
- Top-of-Search Impression Share
- Clicks
- Click-Thru Rate (CTR)
- Cost Per Click (CPC)
- Spend
- Total Advertising Cost of Sales (ACOS)
- Total Return on Advertising Spend (ROAS)
- 7-Day Total Sales
- 7-Day Total Orders
- 7-Day Total Units
- 7-Day Conversion Rate
We can check which targeting is under which campaigns and ad groups and what is their match type. In this report, we find how many impressions they got and what their top-of-search impressions share. Adjustment of the targeting bidding decision can also be taken from the spending and ACOS to have an optimal solution. By changing targeting type we can analyze the data of the product that we have targeted.
Search Term Report
In this report, amazon gives sellers the data of the targeting search term.
Here we can see we have targeted a keyword and we got different results in the customer search terms. For different match-type keywords, there will be different results. We can use this Amazon advertising report to understand what customers search most and we can simply add them if the search terms were relevant to our products.
Campaign Report
In the campaigns report Amazon gives some extra metrics we saw in the targeting report.
Here we can find out the bidding strategy for every campaign that was running in the accounts. Also, we can compare the clicks and spending with the same date range as the previous year. This will help us to understand if any campaign’s performance is getting good or it’s getting worse. We also have the campaign level ACOS in the Total Advertising Cost of Sales column in this Amazon advertising report.
Advertise Product Report
This report shows all the product’s performance that are running the sponsored campaigns.
Raw data is very cluttered so we used a pivot table to see the individual product performance based on impression, spending, and sales as well as the total PPC order units. We can decide whether we need to increase spending or decrease it from the date of the report.
Budget Report
Sellers sometimes forget to check one of the most important things when they are missing impressions, clicks, and sales.
The budget report shows us the campaign’s name and budget. Not just that! This Amazon advertising report shows an Amazon-recommended budget column to get the highest traffic from Amazon. The most important column in this tab is the Average time in the Budget tab. This tab shows a percentage of the campaigns when they are in the budget. If any campaigns with good performance have a low percentage in this column, the budget has to be increased immediately to have a profitable margin
Search Term Impression Share Report
The report shows, for each search term, the percentage share and numeric rank of your impression share of the total impressions relative to other advertisers.
From this Amazon advertising report we can see the customer search term that matched with our targeting showing its search impression rank and in the second column, it’s showing the search term impression share. What is this search term share? This gives us the percentage we own on the Amazon marketplace against the specific customer search terms. After getting that percentage, our rank on the market is shown in the first column which is the search term impression rank.
Gross and Invalid Traffic Report
This report shows the amount of invalid traffic filtered from billing reports for your campaigns because they’re non-human, fraudulent, or other illegitimate traffic.
This report helps us check how well your campaign is doing by looking at things like how many people saw your ads, how many clicks you got, and if there were any issues with the clicks (like if they were not valid). It breaks down these details for each day and each specific campaign, making it easier for us to see what’s working and what needs improvement.
Reporting Range
Here we will give you the time range of each sponsored product ads report.
All the reporting types have a 1 to 30-day date range that can be selected. And the Time unit varies from report type. Only the campaign’s hourly Report has a maximum 14 days time range.
8 Best Practices of Sponsored Products Reporting Analysis
Here we will show the 8 best practices of sponsored ad reporting that can help you to understand your market and enlarge the business in the desired category.
- Understand Reports: First of all have a clear idea of every report which can help you to organize and track data that are mostly valuable for your products.
- Tracking Report Data: A report can give you data as you desire. But you need to track these data at least week by week to make proper use of the report.
- Organize Data: A report gives a lot of metrics that will not be that important as all the metrics will not provide data that can be used to enlarge product profitability. So you need to keep the data as per your concern to make a positive profit margin.
- Compare Data: Only tracking the sponsored products report will not help. You need to compare the data with previous weeks to have a clear idea if any modifications are making any positive changes or not. You will also need to compare if your traffic is decreasing or not because of the competitors in the market.
- Market Research: When you get any data showing your market share is decreasing you must check the market and competitors what they are offering and for what reason you are losing your share.
- Optimize Bids: After analyzing every fata of keywords you need to adjust bids based on their performance, top-of-search percentage, and so on.
- Budget Allocation: You need to track the daily budget of your campaigns so that you do not miss any traffic for out-of-budget issues.
- Updating Targeting: Once in a month you need to search for new keywords or products to target in your campaigns to have an optimal performance.
How You Can Download Sponsored Product Reports?
- Access your seller’s central account.
- Navigate to the “Reports” section in the left sidebar and choose “Advertising Reports.”
- If you’ve previously generated reports, you can download them directly from this page.
- If not, click the “Create a report” button at the top to initiate a new report.
- Choose the configuration and reporting settings that suit your requirements.
- Click on “Run Report.”
- Download the report once it becomes available.
Last Minute Thoughts
Having accurate data is crucial for running your Amazon advertising campaigns smoothly and profitably. However, even with access to data, understanding and interpreting it can be challenging.
- If you are facing problems with keywords performance you can simply download the targeting report, analyze your keywords’ performance, and keep the best one according to your needs.
- You can find a lot of irrelevant spending from the targeting. In this case, make sure to check the search term report and add negative to the irrelevant search terms occurring continuously.
- A seller can easily find the product performance by analyzing the advertised product reports.
- A customer can click on our product but maybe not buy our products. If that is happening with your product do not forget to check the purchased product report to see what our customer is buying.
Are you still confused? Our PPC experts can help you understand those reports in a simpler way to avoid PPC Mistakes.
Insights!
We think now you have every detailed information of the Amazon sponsored products reports. We think you can be a profitable seller by following our guidelines, especially the 8 Best Practices.
If you need any help with understanding Amazon-sponsored product reports, you can contact us via email at info@ecomclips.com with this blog reference.
You can also check out Our Website, www.ecomclips.com to get useful blogs that may help out your business a lot. Our team can provide you with the best solution of all time.
