Categories of your product listings on Amazon play a vital role and impact everything from visibility to customer reach. By selecting the appropriate category, you ensure that your product appears in relevant search results and appears alongside similar items.
However, if your item is listed in the wrong category, it has a negative impact on your overall performance, such as your products not being shown properly on the SERP, which ultimately affects your sales and marketing strategy.
Therefore, changing the product category of your existing listings from Seller Central is a bit difficult. Because, once you list your products on Amazon, all the provided information is inrolled on the Amazon catalog. So if you want to change the category, Amazon may show you an error or ask you to contact the Amazon Catalog Team because the item is already listed in another category.
But you can change the category easily by creating a ticket from the Amazon Brand registry account. By creating a ticket from the brand registry account, you ensure that your inquiries receive prompt attention from Amazon’s specialized support staff.
In this content, we will show you how you can create a ticket to change the category browse node for your existing items from the Amazon brand registry.
So let’s dive deep into the process
This is one of our items Grommet Hole Cutter which is listed in the following category.
Tools & Home Improvement > Power & Hand Tools> Power Tool Parts & Accessories > Power Drill Parts & Accessories > Hole Saws & Accessories> Hole Saws
Our product is high-quality and well-optimized with SEO, and we have a Brand story, A+ pages, etc. But, we are not getting expected sales. Here, you can see we do not get any sales in the last 30 days.
So we tried to find out the reason and noticed that our item was listed in the wrong category. But how do we find out this?
Actually, we did competitor research and checked a few important things like SEO, sales, BSR rank, browse node, etc. Based on our research, we have determined that the issue is in the category.
Most of our competitors list their items in the following categories –
Tools & Home Improvement > Power & Hand Tools > Hand Tools > Punches > Hole Punches
So, due to the category issue, we are not getting sales, and even our item is not showing on Amzan SERP.
For changing the category….
We need to go to the Amazon Brand Registry portal
From the Support, we need to click on Contact Brand Support from the drop-down
From the Support page, we will go to the Listing Issues from the list and click on the Change a Product Category option.
Now it’s asking for the ASIN for which we want to change the category browse node and then Continue
Now, We need to select the category that we want to list. We are selecting –
Tools & Home Improvement > Power & Hand Tools > Hand Tools > Punches > Hole Punches
It shows the category that we have selected. To move forward, we need to click on the Next
Now, it’s asking for the final confirmation, like – Would you like to continue the browse node change request? We are doing this to change the category, so clicking on Yes button
After that, a ticket or case is created for the ASIN and shows the Case ID
But sometimes, Amazon shows a message when you search with an ASIN. like “We have reviewed your suggestions and are unable to accept the suggested category browse node change to the ASIN: xxxxxxxxx
For that scenario – Click on the Technical issue from the list
Select the Language, give a short description, And describe the issue in detail.
If needed, please attach documents or images.
And then solve the Puzzle and click on the Send button to file a ticket
So, this is how you can change the category from the Amazon brand registry by creating a ticket.
To conclude, By following the step-by-step guide we’ve provided, you can confidently change your product’s category, ensuring that it’s accurately represented to potential customers and aligning it with the most profitable and relevant sections of the marketplace. This strategic move can help increase your product’s visibility and reach, ultimately leading to higher sales and greater success on Amazon.
If you have any queries regarding the Amazon Brand Registry or the marketplace, feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
To know more about Amazon, please check out our other blog. Also, you can check our YouTube videos related to Amazon.
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