To begin with, Amazon has recently developed a tool called the Brand Registry Program. This program is available to the sellers who are manufacturers or who sell their own branded products. Manufacturers can enroll their brands on Amazon. They can also register as the brand owner and list products. Without reservation, manage their brand identities on the marketplace more easily.
On the Amazon platform, small or new sellers did not have any alternative options to establish a brand before brand registry program. If you are registered with brand registry program, you acquire the rights to control the content for your items and listings to that registered brand.
Without a brand registry, A seller can be in danger of hackers assuming control over their listings. Hacker can change anything from their listing if a seller’s listing is not registered.
Eligibility for Amazon Brand Registry
Amazon sellers who sell their own branded products on the Amazon platform, brand registry program is available for these sellers. A seller can be known as a brand owner if he is signing up with Amazon Brand Registry Program.
As per Amazon’s rules for Brand Registry, the program is proper for –
- Manufacturers
- Sellers who privately label their own brand product
- Distributors, Businesses and other Individual Sellers
If you are the manufacturer, private label brand owners, and distributors then you will be eligible to place your brand for brand registry program.
Required Information for Amazon Brand Registry
- Product image with brand visibility.
- Product image with brand visibility on the product itself
- An active website’s link which shows your brand.
For brand registry, you need an authorization letter from the manufacturer or brand owner of the product if you are an authorized distributor or reseller & wish to sell product.
Reason of Using Amazon Brand Registry
Basically, the goal of Amazon Brand Registry is to make it easier for sellers to manage their own brands and list their products on Amazon. Main benefits are: Control the content on your products details pages, override missing or low quality, reduce matching errors. Amazon says Enrolling a brand in the Brand Registry and registering as the brand owner does not prevent other sellers from selling the branded products.
Updated Amazon Brand Registry
Now brand registry is not included with seller central. It is completely new & also different from the previous one. An updated brand registry is for sellers, vendors, and brands who are new at the Amazon platform. Brand owners can take their control & protect their brands through updated amazon brand registry.
Starting Process with Updated Amazon Brand Registry
Seller & brand owners have to use their present Seller central accounts credentials since it will show previous brands that were enrolled in the original system. Before Amazon trademark verification, brands will not be enrolled in the new brand registry. Brands will need to begin the enlistment procedure for the updated. Amazon will then request more brand information from the owner, which helps them keep up a definitive brand database.
Required Information for Updated Brand Registry
To update brand registry, a brand needs to provide the following information’s:
Brand owners and sellers need to register again for the new brand registry. New brand registry program won’t have any new tools or features that’s why previous seller central program can be still available.
Some Information About Updated Brand Registry
Updated brand registry program is for protecting brands & improving customers buying experience. It helps brand owners protect their trademarks & protected innovation regardless of the possibility if they don’t sell on Amazon. On the Amazon platform, the securities of brand owners are likely to become stronger because of revamping of the brand registry.
