Amazon Brand Analytics: What is Amazon Brand Analytics & Why is it needed?

Last Updated on August 13, 2022 by

What is the Amazon Brand Analytics tool?

Brand analytics is a feature that contains valuable insights to empower brand owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.

Which Data they Provide?

This tool is specifically made to assist any brand in increasing its advertising budgets and bids for those search terms/keywords by clearly displaying which specific keywords are converting the best.

By assisting marketers in identifying which ASINs are receiving the greatest volume of clicks for a particular term, it encourages a brand to set aside additional funds to target particular ASINs.

Giving advertisers the information they need to support spending more money and developing a stronger advertising strategy on amazon is important because it is one of the most lucrative and rapidly expanding areas of amazon

You will be able to find the below data from the brand analytics tool:

  •  Competitive analysis.
  •  Search terms used by potential Amazon customers.
  •  Determine who your potential clients are.
  •  Shopping habits and buying trends of consumers.
  •  Most popular ASINs for a particular search query.
  • Estimation of the overall click-through rate and conversion rate for each    term.

With the help of these insights, you may take informed decisions and further carry out practical changes on a daily basis.

Where Can You Find The Brand Analytics Tool?

To access it, log into your Seller Central account, go to the Brand tab, and click Brand Analytics.

After clicking on this point you will find the brand analytics tool page.

 Advantages of Amazon’s Brand Analytics Tool

More vendors have signed up since amazon became one of the world’s largest earning retail empires. As a result, the rivalry is increasing in most domains, making it critical to have access to all of your competitors’ data. This information aids in increasing your market share and brand recognition.

There are good reasons to use amazon brand analytics because it functions more like an expanded data bank that enables you to “spy” or “keep an eye” on your rivals. It allows you to categorize the important aspects that influence your main competitors’ sales.

Using this tool has a number of advantages, that is given below:

It is absolutely free: Some of the most important data is included on the brand analytics dashboard, and accessing it with any other tool would be extremely expensive. But why not use the information now that you are receiving it for free? This feature is very amazing because it includes all the necessary data that is unavailable in any other data bank.

It assists you in identifying potential keywords: This application not only provides you with some of the best information about your rivals and potential customers, but also aids in the selection of suitable keywords. Look at the column labeled “search frequency rank” to quickly locate this. It makes sure you select the appropriate keywords so you can direct your listings toward better organic rankings while optimizing for the amazon store.

It assists you in developing effective marketing plans: You will have a clear understanding of where your competitors are falling short and how to close that gap to draw more customers to your product listings after you have access to their data and are aware of exactly what they are doing. This works wonders as a marketing plan to strengthen your brand.

It is really user-friendly: You don’t need to be an expert in analytics to use this tool, though. “Brand Analytics” has been created by amazon with a user-friendly interface. You may therefore easily navigate it.


Amazon Brand Analytics tool is one of the best reporting equipment inside Seller Central now. While it would not substitute different third-party equipment like Helium 10 or Jungle Scout, it is a fantastic compliment.

If you have any queries regarding this content please comment us. We are always here to assist you. We will share more details regarding the Amazon Brand Analytica Tool. Please follow our website and stay connected with us.

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