Ranking first on Amazon Best Sellers Rank (BSR) without PPC is difficult, but it can be achieved through a combination of strategies. Amazon’s Best Sellers Rank (BSR) is the golden key for any seller to unlock the doors of massive visibility, credibility, and sales. But the problem is, how do you rank your product without Pay-Per-Click (PPC) ads? This article will discuss the best practices to achieve BSR without using PPC.
A quick overview of this article:
- What is BSR on Amazon
- The Difference Between Amazon Best Sellers Rank and Organic Ranking
- The Importance of Organic Ranking for BSR
- How is BSR calculated
- What is a Good BSR on Amazon
- How to Improve BSR
- How BSR Helps Sellers
What is BSR on Amazon
BSR, or Best Seller Rank, on Amazon, is a metric that shows how well a product sells within its specific category and subcategories. The BSR is updated hourly and is a relative measure of a product’s sales performance compared to other products in the same category.
The BSR ranking of Amazon goes up and down based on sales, with a lower score typically indicating a higher Amazon sales rank. For example, if a men’s sunglass ranks #4 in the men’s sunglass category, it’s the fourth-best-selling product among active listings.
The Difference Between Amazon Best Sellers Rank and Organic Ranking
Amazon Best Sellers Rank (BSR) and Organic Ranking present different purposes in the Amazon marketplace. BSR reflects a product’s sales performance within its category, with a lower number indicating higher sales volume. This ranking is updated hourly and is primarily based on recent sales data. It helps buyers to identify popular products and allow sellers to gauge their competitive standing.
On the other hand, Organic Ranking presents how a product appears in Amazon’s search results. It is determined by Amazon’s algorithm, which considers factors such as keyword relevance, sales history, and product reviews. Organic ranking influences a product’s visibility based on its alignment with search queries and SEO practices.
The Importance of Organic Ranking for BSR
It’s essential to rank on page one on Amazon to get a lot of sales. Because, based on the sales performance of your product, it will be ranked at BSR. But most of the people rank their products on page one by using PPC. But the problem is that it will charge you, and the cost per click will be very high.
Showing your products on the first page is like bidding on Amazon. If you are at the bottom of page one, you’re going to pay a little bit less than the person who is in
the middle. In the same way, the middle person needs to pay a little bit less than the person who is at the top. The top is the highest bidder.
If you want to show up on the top page, you need to spend a lot of money. That means for making sales, you are costing money.
Your product can appear at the top of the search results organically as well. Once it ranked organically in the search results, customers might click on your listing, and it won’t charge you any money. Even if thousands of people click on your listing and only some of them buy, you’re still going to make a pure profit. Because you didn’t get charged any money for all those clicks. That’s why organic ranking on page one is very important for BSR.
A product with high recent sales will have a better BSR. Sometimes, long-term sales history also affects BSR, but to a lesser extent than recent sales.
How is BSR Calculated
Amazon’s Best Sellers Rank (BSR) is calculated based on sales data and reflects the recent and historical sales performance of a product relative to others in its category. The main factors influencing BSR include:
- The number of units sold in the recent past has had a significant impact on BSR. Products with higher recent sales will generally have a better (lower) BSR.
- Long-term sales history also affects BSR. Consistently high sales over time contribute to maintaining a good BSR.
- BSR is a relative measure, so a product’s rank can change not only due to its own sales performance but also due to the sales performance of other products in the same category.
It should be noted that BSR is updated hourly, reflecting recent changes in sales velocity. Both the quantity of sales and the timing of those sales are important. Recent sales have more value than older sales while calculating BSR.
What is a Good BSR on Amazon
A good Best Sellers Rank (BSR) on Amazon varies depending on the category. But, the lower the BSR number is better. Products with a BSR at the top are typically selling very well.
In general, a good BSR number is usually between 1 and 1,000. However, in a product category with low demand and a limited assortment, a BSR above 1,000 may indicate that the product is not popular.
How to Improve BSR
You can achieve BSR on Amazon with PPC. But as we already mentioned, PPC will cost you a huge amount of money. You can rank them organically by the following strategies.
Set Competitive Pricing
Pricing strategy can significantly impact a product’s Amazon Best Sellers Rank (BSR).
If you can offer a lower price than competitors that can attract more customers, increase sales volume, and improve BSR.
To rank your product at BSR, you can follow the pricing strategy. You can set a competitive price to take the customers’ attention over competitors.
If you look at the pricing strategy of this listing, it was listed at $9.99, and the sales rank of this listing was over 3,000.
But, after a few days, they ran an incredible strategy. They dropped their prices day by day. And on the other hand, their BSR was improving. Because of the lower price, people jumped on this product, and this listing got huge sales. These sales directly impact the BSR of this listing.
When they reached the top 3 at BSR, they generated a huge amount of sales. After that, they increased the price, but it didn’t affect their sales. You can try this same strategy for your listing.
Optimize Your Product Listing
If you want to rank your product organically, you have to optimize your listing. If you want to optimize your listing properly, you can do –
Keyword Research: Use tools like Amazon’s Keyword Planner to find relevant keywords that potential buyers are searching for. Incorporate these keywords naturally into your product title, bullet points, and description. Usually, the majority of sales happen because of the keywords. There are a lot of other keywords that you can get away from the BSR and still get sales.
High-Quality Images: Invest in professional photography to showcase your product from multiple angles. High-quality images can significantly impact a buyer’s decision.
Compelling Product Descriptions: Write detailed and engaging product descriptions that highlight the features, benefits, and unique selling points of your product.
Gather Reviews and Ratings
Gathering reviews and ratings is crucial for improving your Amazon Best Sellers Rank (BSR). If your products have many positive reviews and high ratings are more likely to attract buyers, increasing sales volume. A higher conversion rate (the percentage of visitors who make a purchase) driven by good reviews directly boosts sales, positively affecting BSR.
Enhance Conversion Rate
If you are a brand-registered seller, use Amazon A+ content to create more visually appealing and informative product descriptions. You have to actively monitor and respond to customer questions to address any concerns and provide additional information.
Improve CTR
CTR plays a big role because the selling system changes a lot. If you follow
The old strategy, like focusing a bit on PPC and not optimizing the content, will not work now. A higher CTR indicates that your listing is engaging and relevant to your target audience, often achieved through compelling product titles, high-quality images, and well-optimized keywords.
How BSR Helps Sellers
Ranking organically at Best Sellers Rank (BSR) on Amazon offers several key benefits that can significantly enhance your product’s visibility and sales potential:
Increased Visibility
The top-selling products in a category receive “Best Seller” labels from the marketplace, which increases the product’s visibility and attracts new customers. Once you achieve BSR, your product will place higher in search results, making it more visible to potential buyers. This higher visibility leads to increased traffic and more opportunities for sales.
Higher Conversion Rate
The final purchasing decisions of customers are effectively driven by the BSR on Amazon. Customers will be more likely to purchase products that have high sales volume.
Credibility and Trust
Products with a strong BSR are often perceived as popular and trustworthy by customers. A good BSR can enhance your brand’s credibility, encouraging more shoppers to consider your product.
Higher Conversion Rates
A strong organic ranking typically provides higher conversion rates. When customers see a product ranked well, they are more likely to click on it and make a purchase.
Better Sales Velocity
Products with a strong BSR often experience higher sales velocity, which can help your product stand out in a competitive marketplace. This increased demand can attract additional attention from potential buyers.
Enhanced Ranking in Categories
Organic BSR rankings can help your product rank well not just in overall searches but also in specific categories and subcategories, allowing you to reach targeted customer segments more effectively.
Conclusion
To conclude, Amazon pays attention to your listing when it gets a huge amount of sales. When you have sales, your ranking will improve. You can reach a lot of customers with reviews and organic ranking. If your product is converting clicks to sales for the keywords, Amazon will rank you the highest on page one organically. As many people will find your products by keywords and they convert, your product will rank higher and higher organically. By following the strategies in this article, you can improve your product’s performance on Amazon and enjoy the rewards of a strong, organic BSR ranking.
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