In the dynamic world of e-commerce, the best optimization for your product listings is essential for success. Regarding selling on Walmart, one of the largest e-commerce platforms globally, keyword research is mandatory work for the sellers to list their products. Helium 10, a leading software suite for Amazon and Walmart sellers, offers powerful tools to find high-ranking keywords and helps to show your products to the top of search results.
In this article, we will discuss:-
- What is keyword research?
- Why does keyword research matter at Walmart?
- Why keyword research is important?
- How to do keyword research on Helium 10 for Walmart?
What is Keyword Research?
Keyword research identifies specific words and phrases used when searching online for information, products, or services related to a particular topic or industry. It involves analyzing search engine data to understand the frequency and popularity of different keywords.
Why Does Keyword Research Matter on Walmart?
Keyword research is the foundation of any effective digital marketing strategy. At Walmart, where millions of products cry for attention, choosing the right keywords means a difference in visibility. By ensuring the most relevant and high-traffic keywords, sellers can significantly increase their product visibility, attract more customers, and drive sales.
The Importance of Keyword Research:
If you look at the given example below, you find there is only one keyword available against a product ID. That might cause the product to not get sales. If you want to sell your product on a platform like Walmart then the search volume 137 is also very poor.
You couldn’t sustain business in any online platform without using high-ranking keywords. There are several benefits of keyword research. Here are some main of them:
- Improved Visibility: The right keywords can increase the visibility of your product in search engine results which might lead your business to the peak.
- Higher Rankings: Optimizing your product listing and content with relevant keywords can improve your search engine rankings, making it easier for potential customers to find your product.
- Competitive Advantage: Keyword research allows you to find gaps and opportunities in the market. This work helps you to differentiate yourself from competitors and capture more traffic.
- Understanding Customer: Analyzing keyword provides ideas behind customers’ searches, that ensure your marketing efforts meet their specific needs and preferences.
How to conduct Keyword Research on Helium 10 for Walmart:
Step 1: At the very beginning, we need to Log In to our Helium 10 account. Then, from the dashboard, we will click on the Tools button and move to Cerebro.
Step 2: Back to Walmart, and here we need to complete competitor research. We will search competitor products by our exact keyword. In this way, you can spy on your competitors’ keywords and boost your sales.
Step 3: Here, we have to take the competitor Products’ ID put them on the Cerebro Search Box, and click on the Get Keywords.
Step 4: Helium 10 will provide us with valuable keyword data, based on the products’ ID. Here, we have 230 keywords. Now, we need to find out which keywords are more relevant and which hold the ideal search volume.
Step 5: Here, we ordered the Search Volume from higher to lower. It will help us to find the best keywords easily. You might lost in higher search volume in Amazon’s column but remember one thing we are finding keywords for Walmart so, ensure that you are in Walmart’s column.
Step 6: Now, we will focus on the Sponsored Rank, Position Rank, and Relative Rank. These features’ values will help us to find the right keyword. The relative ranking is the most important factor in deciding which keyword we want to target. Relative ranking provides us the data on our competitor’s ranking if someone searches by that particular keyword.
Step 7: In Cerebro, there is a Filters option, which helps to make data more precise. We can set the minimum and maximum values in search volume, word count, position rank, and other data and apply the filters.
Step 8: When keyword research is complete, we can download data as a CSV file.
Based on all the data, we have to take some keywords according to our keywords. Then the keyword research will be done. And time to implement the keywords into our listing.
To sum up, effective keyword-optimized listing is essential for maximizing visibility and boosting sales. Helium 10’s advanced tools provide invaluable tasks to show your products to the first page of Walmart’s search results. By following the above-mentioned guidelines sellers can identify the best keywords for effective listing optimization on Walmart.
If you need any help with product optimization for Walmart, feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
To know more about Walmart and Helium 10, please check out our other blog. Also, you can check our YouTube videos as well related to Amazon.
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