Most of the brand owners have their store on Amazon though they have their own website. While selling products on amazon, the capital expenditure is very low as compared to developing your own website. Since amazon is a ready-to-use popular platform, businesses get access to a huge audience with a low cost of ownership. In this article, we will discuss which one will you prefer the most to drive traffic.
When it comes to traffic, Amazon is the king because billions of customers visit this marketplace each month. As an Amazon seller, you can easily set up advertising and SEO without spending much time on it. Amazon will walk you through the process, which makes it easier for you to bring more traffic and revenue compared with website traffic. On the other hand, your website also brings more traffic and sales if optimized well. Okay, Let’s start the discussion on which one you should choose to drive traffic on Amazon and your website.
Largest marketplace:
Amazon is the largest marketplace in the world so you will have more sales here. You have the chance to make a huge profit and to continue your business successfully. You have to make a huge effort to continue your business successfully. You have to take steps to drive traffic to Amazon.
A large number of buyers:
Amazon is a very popular marketplace. Every day many people visit this marketplace. So you will have many buyers here. On the other hand, your website can not be bigger than Amazon and the number of visitors can not be the same as your website.
Your brand reputation:
If you are an owner of a reputed brand, you need to send the newsletter of your latest products regularly to your permanent buyers. So, you should have to expand time. But driving traffic to your Amazon store is not a waste of time and money. Because you will be able to generate sales here easily. You can also have new buyers and they will become your permanent buyers also. Why will you lose the opportunity to expand your brand on Amazon? You will be more familiar with more buyers if you do branding on Amazon.
New Sellers:
For the new sellers, Amazon is a great place to start. You have to struggle to establish yourself here as well. But it is much easier to generate sales than your own website because every day a huge number of buyers visit here to buy their necessary daily commodities. They love to buy from amazon because they have become used to shopping from this widely famous marketplace. If you are new, you have the opportunity to launch your products here. If you follow Amazon’s rules, you will be able to do your business successfully.
Storefront:
On Amazon, you can create your own store like your own website. You can categorize your items there to help your buyers to find their items quickly.
Review:
Amazon sends post purchase email to the buyers to review your items. Still, you have the option to send them an email to review your items and you can also request them to subscribe to your store. Like your own website, you can request for the reviews and to subscribe to your store to have a newsletter for the latest products. You will have the honest mouth words, even if you can not attain reviews, you have the opportunity to send your items to Amazon in the Early Reviewer Program and Amazon Vine program. Amazon sends your products to some honest customers and collects their honest reviews. You know sometimes the words of mouth are very essential to attain your customers’ loyalty.
Advertising:
You have the opportunity to advertise your items on Amazon. You can create A+ page to show your items well and to grab buyers’ attention. You can also run a pay per click advertisement on Amazon. You can create advertisements from your own site also but they will not be shown on marketplaces. So to have customers from Amazon you have to run an Amazon store. Many customers love to visit Amazon for their great service and they believe in Amazon.
Restrictions:
Amazon is the largest online marketplace and provides great customer support, but you still have some restrictions there. You do not have the independence to contact your customers completely, you have to do everything remaining in the Amazon. You can not contact your customer outside Amazon and you can not customize your store completely in your own way. You can have your personal interest with your store decoration. Even it can be irritating to highlight your brand name under Amazon name. You have the right to create your own identity. In this case, you should run your own website besides your Amazon store. You can do everything as you like on your own website.
To conclude, we recommend both channels to do your business successfully. If you are doing business successfully on your own website, you can expand your business on Amazon. Or if you are doing business successfully on Amazon still you should have your own website to make your brand famous. We hope that this discussion will help you a lot to take the decision where you invest more time to generate traffic. If you think this content is helpful, please comment, share, and subscribe to our blog. Also, feel free to ask in the comment section if you need further assistance regarding seller performance on Amazon. We will be happy to assist you with that.
