As an Amazon seller, you must need to know more details about Amazon. It is important to know the platform where you tend to sell your products and make a profitable livelihood. Knowing the monthly average traffic, sales, demographics, and other little detailed info about the marketplace will help you to be more connected to the Amazon marketplace and help you grow sales. In the competitive world of e-commerce, building and maintaining customer loyalty is crucial for long-term success. Amazon, being the giant marketplace it is, offers numerous tools to help sellers foster this loyalty. Amazon, the world’s largest online marketplace, provides sellers and brands with a powerful tool, Amazon has a broad wide range of statistics that significantly changes the world business model. This article will explore the pros and cons of Amazon statistics, helping you to decide if you are fit to make a business out of Amazon! Or to give you an idea about whether Amazon is right for you or not.
Amazon Statistics: Key Numbers and Fun Facts
Amazon is one of the most recognizable marketplaces in the world, and the third-largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce, cloud, advertising, video streaming, and music streaming.
Originally launched as an online bookstore in 1995, Amazon spent its first few years as a brokerage for other sellers, similar to eBay. However, founder Jeff Bezos always envisioned it would be an “everything store” and quickly added other items to the e-commerce platform. By the start of the 2000s, Amazon already had its distribution hubs, although it wouldn’t be until later on in the decade when it started its delivery services.
1. Amazon Web Traffic
Amazon is one of the most frequently visited websites globally and ranks as the fourth most popular site in the United States. It continues to experience remarkable growth, gaining over one billion additional visitors in the past year alone. In June 2024, Amazon attracted an impressive 3.25 billion visitors. Notably, over 53% of the website’s traffic comes from mobile devices, underscoring the increasing trend of mobile usage among consumers.
2. Number of Amazon Users
Amazon is estimated to have over 310 million active users worldwide. While the exact number of customers at any given time is hard to determine, as Amazon does not publicly release detailed user data, the platform’s user base continues to grow consistently. This ongoing growth reinforces Amazon’s status as the most popular marketplace. About 80% of these users are from the U.S., accounting for more than 230 million customers. Of these Amazon customers, a significant number have an Amazon Prime membership.
3. Amazon Customer Demographics
Numerator found that Amazon’s typical shopper is a white Gen X woman earning around $60,000 per year. Although Baby Boomers slightly outnumber Gen X among Amazon shoppers, Boomers are slightly less likely to shop with the company than the overall US consumer.
Age: As of June 2024, the largest age group on Amazon is 25–34 followed by 35–44. Younger adults aged 18–24 are the second-largest group of mobile users, with Gen Z users spending an average of one to three hours per week on the platform.
Gender: As of June 2024, over 53% of Amazon customers are male, while 55% of Amazon Prime members are female.
4. Number of Amazon Sellers
While Amazon does not disclose exact figures, it is estimated that approximately one million new sellers join the marketplace each year. Currently, the platform hosts over 9 million sellers, with nearly 2 million actively selling. However, determining an exact number is challenging due to the constantly changing number of active sellers.
5. Amazon Revenue
Amazon’s revenue has grown significantly over the years, driven by its expansion into various sectors, including e-commerce, cloud computing, and digital streaming. In 2023, Amazon reported annual revenue of $574.79 billion, marking an 11.83% growth from the previous year. The company’s quarterly revenue in 2023 showed strong performance, with the fourth quarter reaching $169.96 billion
6. Number of Products on Amazon
As of 2024, the Amazon marketplace hosts an estimated over 350 million products. This includes items across various categories such as electronics, home goods, clothing, and more. The number of products on Amazon continues to grow, driven by thousands of new sellers joining the platform each day—around 3,700 new sellers daily, according to recent data
7. Amazon Sales Statistics
In 2024, Amazon’s advertising revenue continues to grow significantly, with Q2 2024 showing a 19.5% increase compared to the previous year, bringing in $12.8 billion. This revenue is primarily driven by third-party sellers using Amazon’s PPC ads to promote their products. Sellers across the globe are increasingly investing in Amazon PPC ads, as competition on the platform intensifies.
Amazon’s advertising services have become a crucial part of the company’s overall revenue strategy. Sellers are facing rising costs due to both increasing ad spend and higher seller fees. The ad spend for Amazon sellers can represent a substantial portion of their margins, with some sellers allocating around 15-20% of their revenue towards ads. Despite this, many continue to invest heavily in PPC due to the platform’s high conversion rates and the necessity to remain competitive.
8. Amazon Prime Subscribers
As of 2024, Amazon Prime has an estimated 168.3 million members in the United States. Globally, the total number of Amazon Prime subscribers is projected to be around 231 million. The U.S. represents about 73.1% of worldwide Prime memberships. The number of U.S. households with Prime memberships is expected to reach approximately 85.7 million by the end of 2024.
9. Amazon Prime
Many Amazon customers are members of the Amazon Prime program, which offers benefits like free two-day shipping and access to streaming video services. As of 2024, over 200 million people are enrolled in Amazon Prime, with an estimated 180 million U.S. members expected by the end of the year (Statista, 2024).
10. Top Products and Categories
During the first half of 2024, the highest percentage of the most profitable sellers fall under the following categories:
- Beauty & Personal Care: 30%
- Home & Kitchen: 30%
- Fashion & Accessories: 27%
11. Amazon Sellers’ Income
Curious about Amazon sellers’ earnings? In the U.S., over 30% of sellers earn between $1,000 and $10,000 per month. Nearly half make between $10,000 and over $250,000 monthly, while the remainder earn less than $1,000 per month. In 2023, the average annual sales for U.S. sellers reached $250000 (Amazon, 2024).
12. Amazon’s E-commerce Market Share
Amazon holds a significant share of the U.S. e-commerce market, accounting for 37.6% as of 2023 (Statista, 2024). It’s projected to surpass 40% by 2024. Globally, Amazon ranks second only to Alibaba. Statista forecasts that Amazon will surpass Alibaba by 2027, with estimated annual online sales exceeding $1.2 trillion.
13. Amazon’s Global Presence
Amazon has a strong global presence with 21 different international marketplaces, including a newly launched marketplace in South Africa as of May 2024 (Amazon, 2024). Like the U.S., many of these markets also experience significant traffic. Four of the world’s most visited e-commerce websites are Amazon marketplaces.
The largest annual sales are generated by Amazon USA, reaching nearly $400 billion, followed by Germany with approximately $38 billion, and Japan with $26 billion (Statista, 2024).
14. Amazon PPC Ads
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Amazon sellers only pay when shoppers click on ads (regardless of whether or not the item sells) Amazon ads are highly effective in boosting product visibility and driving sales. In 2023, Amazon generated $46.9 Billion in advertising revenue worldwide, a significant 24% increase from the previous year.
15. Amazon Statistics: Revenue and Income
So with all of these visitors and sales, how much money does Amazon make? Let’s examine some key Amazon revenue and income statistics (Statista, 2024). In 2023, Amazon generated nearly $575 Billion in global net sales revenue and $30.4 Billion in net annual income.
16. Why Do People Shop on Amazon?
People shop on Amazon for various reasons, driven by convenience, product variety, and trust. Some key statistics and insights reveal why Amazon remains the go-to platform for shoppers:
- Convenience and Fast Shipping: Amazon Prime plays a significant role in attracting shoppers, with over 220 million subscribers worldwide. Prime members value the fast, free shipping and other perks like access to exclusive deals and entertainment services
- Product Variety: Amazon is known as “the Everything Store,” offering an enormous range of products. This extensive selection ensures that customers can find almost anything they need, from everyday essentials to unique items.
- Trust and Customer Reviews: Consumers trust Amazon’s customer reviews, which help them make informed purchasing decisions. The platform’s return policies and customer service further enhance this trust.
- Search Preference: A significant portion of consumers (56%) start their product searches on Amazon rather than on other search engines or retail sites, indicating a strong preference for the platform as a starting point for online shopping
These facts highlight the vast scale of Amazon’s online marketplace, which shows no signs of slowing down. While opportunities for third-party sellers remain robust, competition is intensifying. To gain an edge, leverage effective tools like AMZScout to identify the most profitable opportunities. Explore our suite of Amazon tools to support your business growth.
Insights!
Amazon’s dominance in the online marketplace is undeniable, with remarkable growth in web traffic, user base, and revenue. As of 2024, Amazon’s platform hosts over 310 million active users globally and generates substantial revenue from both product sales and advertising. The site continues to attract significant traffic, with over 3.25 billion visitors in June 2024 alone. For sellers, this presents both opportunities and challenges as competition intensifies.
In Q2 2024, Amazon’s global net sales surged to $148.0 billion, marking a 10% increase compared to $134.4 billion in the same quarter of the previous year. Additionally, the company’s operating income more than doubled, rising to $14.7 billion in Q2 2024, up from $7.7 billion in Q2 2023.
Utilizing tools like AMZScout can provide a competitive edge by identifying profitable opportunities. As Amazon’s reach and influence expand, staying informed and leveraging advanced tools will be crucial for success in this dynamic marketplace.
Here, at Ecomclips, we have been helping many Amazon sellers boost their sales and capture the market share with both PPC and organic SEO. If you need any help boosting your Amazon sales or making growth on your brand, please don’t hesitate to mail us at our email address info@ecomclips.com. Also, if you need an Amazon store or account audit for both PPC Ads and listings SEO, you can let us know via our email address, and we will provide you with a free account audit.
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