Assuming that Prime Day 2024 is predicted to be one of Amazon’s biggest events of the year. Last year on Prime Day, Amazon Prime members purchased over 375 million items worldwide, making the 2023 Prime Day event the most successful ever. If done right, Prime Day offers sellers the opportunity to boost sales and gain new customers. Proper preparation is key to maximizing success during this sales opportunity. 

In this blog, we will discuss Amazon Prime Day seller preparation, tips, and strategies to help you get ready for Amazon Prime Day 2024.

1. What Is Amazon Prime Day?

Prime Day is Amazon’s deal event exclusively for Prime members, featuring personalized deals and top brands. The event came to life for customers on July 15, 2015, as a way to celebrate Prime members on Amazon’s 20th birthday.

The benefits are not only for customers but also for brands. The massive deals during this period attracted more customers to Amazon, boosting sales for many third-party brands. These Amazon shoppers can become repeat customers if your customer service and overall brand impress them. 

This is a great reason to improve your Amazon storefront and other aspects of your brand. Even though e-commerce changes year after year, Amazon Prime Day is always a great opportunity for both struggling and successful sellers to increase sales.

2. When is the Next Prime Day?

Amazon announced that this year’s 2024 Prime Day will be on July 16th-17th. Last year, Prime Day was on July 11th-12th, and in 2022, it was on July 12th-13th. Before Prime Day starts, make sure your brand is clean, presentable, and ready to impress the many new customers visiting Amazon during this selling event.

3. Why Do You Need to Prepare for Prime Day 2024?

Sellers need to prepare for Amazon Prime Day 2024 because it attracts a large number of shoppers looking for deals, offering a chance to boost sales and increase brand visibility. Proper preparation ensures products are appealing and help stand out from the competition. A well-prepared PPC advertising plan, listing optimization, inventory analysis, pricing strategy, deal creation, and PPC budget allocation can make your event successful.

Preparing for Prime Day can significantly impact a seller’s performance not just during the event but in the long run as well.

4. How to Prepare for Prime Day

To make your Prime Day successful, and effective, and increase your quarterly profits significantly, you’ll need to ensure that your brand is ready by implementing some strategies.

Here are the most important points you should take into account when preparing not only your Amazon Prime Day strategy but also advertising campaigns, listings, and logistics:

• Amazon PPC Advertising Before Prime Day
• Review Prime Day Historical Data
• Choose the Right Products
• Amazon Ads Campaign Types 
• Defensive Strategy for Prime Day
• Increase Daily Advertising Budget
• Increase Stock of Products and Prepare FBM Inventory
• Product Listings Optimization

a) Amazon PPC Advertising Before Prime Day

If you want to participate in Prime Day and haven’t run any Amazon Ads campaigns yet, start running ads at least 2 weeks before the event. Amazon surveys show that 75% of shoppers are very likely to buy a product during Prime Day that they found before the event.

That’s why you should advertise your products to Amazon users who are ready to buy. We recommend using Sponsored Ads campaigns before and during Prime Day. Another reason is that ad campaigns need at least 2 weeks to gather enough data for PPC optimization.

• You can find out which keywords are performing well.
• You can focus on which items are performing well and choose to either keep them running or pause them to bid on them specifically on Prime Day.

If you have enough data, you can create campaigns for top-selling products and optimize your Amazon PPC campaigns to efficiently use your advertising budget.

b) Review Prime Day Historical Data

Whether you’re a new seller or have been selling on Amazon for a long time, it’s important to review data from previous years. You should check the following data to make your advertisement more effective. 

• Top performing products in the last Prime Day
• Which keywords performed particularly well

These findings are a valuable starting point for setting your Amazon Prime Day strategy.

c) Choose the Right Products

Besides selling your best-selling products, you might want to clear out slow-selling items from your warehouse during Prime Day to avoid paying long-term storage fees, which can be attractive. This approach can succeed, but it might also fail. If the product has had very few sales before Prime Day, it’s unlikely that Prime Day will change that.

To get a good return from the Prime Day event, you can allocate your advertising budget as follows:

• Focus on your best-selling products.
• Promote well-rated products.
• Highlight products with deals, such as Prime Day Deals, Lightning Deals, and Coupons.

d) Amazon Ads Campaign Types

After you have an idea about which products you will include in your Amazon Prime Day strategy, you apply strategies for selecting ad campaign types and targeting.

• Sponsored Products Campaigns: When choosing to run ads using Sponsored Products, consider strategic targeting. This helps focus your ads on specific keywords and allows better tracking of campaign and product performance. You can target by product type, brand, product price, single or multiple packs, and type of keyword.

• Sponsored Brands Campaigns: In addition to Sponsored Product ads, you can run Sponsored Brands campaigns before and during Prime Day. This strategy helps you occupy more advertising space during high-sales periods, boosting visibility for your products and brand. This can significantly increase your sales opportunities.

e) Defensive Strategy for Prime Day

During Prime Day, it’s common for other Amazon sellers or vendors to bid on your brand terms and products. Why do they do this? They aim to attract customers who are searching for your brand, hoping to redirect them to their own products.

If you don’t normally bid on your own brand keywords, it’s important to do so during Prime Day. This helps defend your brand and ensure that customers searching for your brand find your products first. Also, create  some own ASIN targeting campaigns before Prime Day to further protect your brand on Amazon.

f) Increase Daily Advertising Budget

During Prime Day, there is a surge in traffic which can quickly exhaust your budget. To manage this, consider increasing your daily budget two weeks before Prime Day to ensure your ads stay visible and gather more data for optimization.

On Prime Day itself, it’s crucial to set your daily budget at least double what you typically spend. If possible, tripling your budget increases your chances of success even more.

g) Increase Stock of Products and Prepare FBM Inventory

Another crucial strategy is to avoid running out of stock. One of the worst scenarios during any sales event is not having enough inventory. Review and replenish your stock well in advance to prevent this from happening!

Even if you have sufficient stock, delays in deliveries can occur. A great backup plan is to use Amazon FBM – Fulfilled by Merchant. This provides a plan B if there are issues, avoiding last-minute scrambling for solutions. Using Amazon FBM doesn’t necessarily mean you have to handle shipping yourself; you can also use an external warehouse or vendor to manage it for you.

h) Product Listings Optimization

A well-organized product can attract shoppers on Prime Day. Optimizing your product listings is important for Prime Day and any big e-commerce event. While customers often focus on discounts, having optimized listings can greatly influence their decision to buy your product.

To optimize your Amazon listing effectively, you should do the following:

• Optimization: Update your product’s title, description, bullet points, and images to make sure they are current. Also, update your product’s SEO keywords and make the listing very appealing.

• A+ Content: Use Amazon’s tool to split-test your listing’s A+ content. This will help improve your listing’s conversion rate.

Focusing on these simple listing optimization aspects now, rather than right before Prime Day, will help ensure that at least one of your items becomes a top product on Amazon.

5. PPC Strategy During Amazon Prime Day

During Amazon Prime Day, monitoring is one of the most significant things. Besides PPC monitoring, you have to monitor your stock and customer reviews.

a) Monitor Your Amazon PPC Campaign

During Prime Day, keep a close eye on your Amazon PPC campaigns and make changes if needed. Also, the following strategies should be practiced during Prime Day to make the event successful. 

• Avoid Running Out of Budget: To avoid missing sales, make sure to increase your daily budget in time so it doesn’t run out too soon.

• Boost Top Performers: Raise bids on well-performing keywords or products to get more impressions and boost sales.

• Stay Competitive: If your ads aren’t getting enough impressions and clicks, your competitors might be outbidding you. Increase your bids to stay competitive and use your advertising budget effectively.

b) Importance of Keeping Eyes on Stock Level

Before Prime Day, it’s important to increase your stock and monitor it closely during the sales. If any product’s stock is running low, you have to act quickly. Running out of stock can damage both sales and your advertising campaigns. Make sure it doesn’t happen.

If you think you might run out of stock, consider using Amazon FBA or fulfilling orders with your shipping. If you’re prepared, you should already have this system ready to go.

6. PPC Strategies After Amazon Prime Day 

Special promotions are over, but your sales can continue! You can still benefit even after the sales event. After Prime Day  you can keep the momentum by doing these things to get sales:

a) Run The Top Amazon PPC Campaigns

 Even after Prime Day, shoppers are still looking for products they missed during the event. Since the sale only lasts 48 hours, many customers might have simply run out of time but still want those deals. 

So, don’t turn off your Amazon ads right after Prime Day ends. If some of your campaigns are performing well, keep them running. Invest some of your profit back into advertising to drive more sales.

b) Retargeting With Sponsored Display Ads

You can get customers who visit your page but do not buy. They’re great candidates for retargeting. Maybe they didn’t complete the purchase in time or got distracted. You can show your ads to them again both on and off Amazon to encourage them to buy your products.

c) Reserve More Time for Customer Support

Prime Day boosts sales, but after this, it also increases your workload. More sales mean more customer inquiries, returns, and refunds. You have to make sure to plan extra time for customer support to handle the post-Prime Day rush.

Insights!

This Blog talks about Amazon Prime Day and what you should do before, during, and after Amazon Prime Day to boost your sales for your Amazon PPC Campaigns. By following these tips and strategies, sellers can increase their sales greatly.

Here, at Ecomclips, we have been helping many Amazon sellers boost their sales and capture the market share with both PPC and organic SEO. If you need any help boosting your Amazon sales or making growth on your brand, please don’t hesitate to mail us at our email address info@ecomclips.com. Also, if you need an Amazon store or account audit for both PPC Ads and listings SEO, you can let us know via our email address, and we will provide you with a free account audit.

As an Amazon advertising agency, we have a dedicated Amazon Ads Certified expert team who can build an Amazon advertising strategy for your account whether it’s a newly launched or a running Amazon brand to build traffic and conversion.

Additionally, if you need any assistance, please reach out to us through the comment box. We are here to assist you in managing PPC advertisements to improve your profit, so we offer a personalized approach to our service.