What is the jewelry product for Amazon?
Launching a new product on Amazon demands adherence to stringent standards for a seamless introduction. Sellers must craft accurate and detailed product listings, incorporating high-quality images that meet Amazon’s resolution and content criteria.
On the bustling shelves of Amazon, your product faces fierce competition. To stand out, forget fancy descriptions; it’s all about the image. Think of it as your first impression, your silent salesperson wooing customers with a single glance. Images speak louder than words here, captivating with high-resolution clarity, natural light illuminating details, and angles that unveil every hidden gem.
From sparkling diamonds to sleek gadgets, tailor your visuals to each category, showcasing intricate craftsmanship or clean lines. Invest in quality, edit subtly, and let keywords guide searchers to your masterpiece. Remember, in the digital realm, a picture is worth a thousand clicks, so tell a compelling story with your visuals and watch your product become the star of the show.
With consumers relying heavily on visuals for decision-making, a strategically crafted image is the beacon guiding customers toward a new product, making it an indispensable element in Amazon’s launch standards.
Let’s get into the main topic of this content; Amazon Image Standerds for New Product Launching (on Jewelry Catagory).
People are drawn to jewelry for its unique ability to express identity, celebrate milestones, and evoke emotions. The allure lies in its aesthetic appeal, cultural significance, and the personal stories each piece carries. Whether as a symbol of love, status, or self-expression, jewelry captivates with its timeless beauty and sentimental value.
You, as the business owner of these products, have to keep in mind all this information when you’re launching jewelry products in the Amazon marketplace. Your images must meet these standards to attract customers to your product.
Now, let’s discuss what type of images a business owner needs for launching any new product on Amazon:
Focus on your main image
Amazon’s main image is the primary visual representation of a product within its listing. It serves as the thumbnail that customers first encounter when browsing search results or category pages. This image, recommended to be at least 1000 pixels on the longest side, holds paramount importance in capturing the attention of potential buyers.
The main image plays a pivotal role in conveying the essence of the product, showcasing its key features, and creating an immediate visual impact. It acts as the virtual storefront window, influencing a customer’s decision to click on the listing and explore further.
Most importantly, if you are enjoying the Amazon honeymoon period, I mean, the time period right after your product launch when your inventory reaches Amazon’s warehouse– your product is live and ready for sale, you have to.. must have to set different secret strategies for your specific jewelry product, it can be fashion jewelry or fine jewelry as Amazon differentiates. And obviously, the strategies will vary depending on the product type and its category.
Main Image Strategy: RRR Theory
For creating your jewelry’s main image, always follow the triple-R theory. What does the triple-R indicate?
It indicates:
R = Retouching
R = Realistic and Reliable
R = Ratio and Angle
First R = Retouching, Let’s check out an example to make this clearer.
Check the retouching details of this photo. First, look at the shadow accuracy, this product has no shadow at all.
And look at this product, it has a shadow, but in poor condition, poorly photoshopped
Retouching is not only about shadows. It’s also about Clipping Path, Color Correction, Adjusting brightness & contrasts, Metal gradient effects and so on. And this retouching can be a major factor for you to beat your competitors.
Second R = Realistic and Reliable
Now check this image:
They did 3D works, and invested huge money into this product – you can easily guess it, PPC is running – “Sponsored” item.. But no sale! Why so? Because the image is not realistic. Pretty much anyone would say it looks kinda unrealistic.
So, here’s the deal. You might want to spend money for CGI or 3D for your main image, but it needs to be kept real.
If we look at this product, the main image has a perfect combination of both shadow and reflection. At the same time the product is detailed. So, we can refer to this as a good realistic main image.
Now, let’s talk about the third R = Ratio and Angle
This main image, we can count it as a bad example based on the Ratio and Angle.
We all know, to meet Amazon’s main image requirements for jewelry products, we should maintain a minimum size of thousand one pixels, and a maximum size of 2 thousand and 1 hundred pixels, and a zoom activation feature set at 1000 pixels. Maintaining this ratio, this example image could not use the negative space perfectly.. As you can see.. Most of the space here is blank or white:
Where the product could not meet the perfect zoomed ratio and angle because the bare space was not utilized properly.
So, follow this triple-R theory for your jewelry product’s main image and get a good result immediately. Additionally, I will also suggest you to check the improvement via Amazon’s main image A/B testing tool and thank me later.
Conclusion
Adhering to the Amazon Image Standards and integrating extra suggestions will enable you to craft a captivating main image. This image should not only grab attention but also allure customers, paving the way for successful jewelry launches on the Amazon platform. Keep in mind that your main images act as silent salespeople, so it’s crucial that they narrate a compelling story about your one-of-a-kind and exquisite jewelry designs.
