A+ Content enables sellers to share fascinating brand stories within product descriptions that can capture the attention of potential buyers. This article will explore everything you need to know about A+ Content, including its benefits, how to create it, and best practices to improve conversion rates. So let’s get started!
What is Amazon A+ Content?
Amazon A+ Content is an enhanced marketing feature that allows sellers to showcase their products with rich multimedia elements like images, comparison charts, and engaging text. It helps in providing a more comprehensive and attractive product description, potentially leading to increased sales and customer engagement.
Features of Amazon A+ Content
Amazon A+ content allows brands to incorporate images and text into a variety of content modules to enhance a shopper’s experience including:
Custom headers and images – Custom headers and images aim to capture potential buyers’ attention, offering an excellent opportunity to highlight your products. These captivating headers facilitate deeper engagement with shoppers and distinguish your brand from competitors.
Bulleted features lists – When using A+ content, you can present comprehensive descriptions and advantages of your products in clear, bullet-pointed lists. This ensures potential buyers can confidently make purchases, fully understanding your product and its benefits.
Unique image and text layouts – Special image and text arrangements are essential because Amazon shoppers seek to imagine the products they’re interested in purchasing. Through distinct image and text setups, you can display your product’s appearance and functionality while conveying your brand’s message.
Product comparison charts – Comparison charts efficiently exhibit the features of each product, helping potential buyers confirm they’re selecting the most suitable product to meet their requirements.
Where does A+ Content appear?
A seller’s Basic or Premium A+ content and A+ Brand Story appear in two spots on the product page: in the product description and in the “From the Brand” section. The “From the Manufacturer” section of the detail page is reserved for A+ content from retail vendors. It’s typically visible below the bullet points and product description, showcasing additional multimedia elements like images, videos, comparison charts, and enhanced text. This content aims to provide shoppers with a more comprehensive understanding of the product’s features and benefits.
What does Amazon A+ Content look like?
Amazon A+ Content is a collection of enhanced elements that enrich a product’s detail page. It typically includes enhanced product imagery, custom headers, product descriptions, comparison charts, engaging text, and more.
Below is an example of A+ content detail page for Amazon :
What is Amazon Premium A+ Content?
Amazon Premium A+ Content is an advanced version of the A+ Content available to vendors and sellers on the Amazon platform. It offers more sophisticated design options and additional modules compared to Basic A+ Content.
Premium A+ Content allows for greater customization and flexibility in showcasing products, incorporating high-quality images, videos, comparison charts, carousel modules and interactive elements to create a more engaging and informative shopping experience for customers.
Features of Premium A+ Content:
Amazon A+ Premium Content, also known as A++ Content, expands a listing page’s usable real estate and offers brands even more features and image capabilities. An Amazon A+ Premium Content listing page may include:
- Integrated 720p videos up to three minutes in length
- 16 interactive content modules with HD images; larger images on the detail page (there are 12 Amazon A+ Content templates)
- Detailed FAQs that you can click on to learn more about the product and help you decide to buy
- Interactive hover hotspot modules & enhanced comparison charts
- Interactive features like video loops and carousels, letting you quickly see different views of the product
- Voice-friendly and mobile-friendly product pages that make scrolling and digesting content more seamless
While A+ Content comes at no cost, Amazon charges a large fee for Premium A+ Content. This makes Premium A+ Content suitable mainly for big vendors with substantial income and significant marketing budgets. For sellers, regular Amazon A+ Content offers a wide range of features and abilities, which can be more than sufficient to attract customers and succeed on Amazon.
Eligibility requirements for premium Amazon A+ content:
Previously, brands had to pay Amazon fees to use Premium A+ Content. However, in August 2022, Amazon introduced a change. Now, all brand registered sellers can access A++ content without extra charges as a promotional offer, as long as they meet specific requirements.
To be eligible to use Premium A+ Content, you must meet the following criteria:
- The seller must have published A+ Brand Story to all ASINs within their own products. You will also see A+ Brand Story on your ASINs under the “From the Brand” fields on the detail page.
- To follow Amazon’s A+ content rules, the seller should have at least 15 approved A+ Content projects within the past 12 months. You can confirm this by accessing the A+ Content Manager and checking the status of your submitted projects and the last modified date.
Who Can Create Amazon A+ Content?
Like Amazon Premium A+ content, regular A+ content also has eligibility requirements. The first thing you need to do is make sure your brand is registered in Amazon’s Brand Registry Program. Joining this program lets you use a bunch of tools to keep your brand safe.
According to Amazon, to be eligible for Amazon Brand Registry, you’ll need:
To use Brand Registry, your brand needs an active text or image trademark that’s displayed on your products or packaging. The owner of the trademark must submit the Brand Registry application. Get your brand enrolled! The ability to display your brand name or logo prominently on all the products and packaging you offer through Amazon.
How Much Does Amazon A+ Content Cost?
Amazon A+ Content used to have costs associated with its premium version, but in August 2022, Amazon extended the use of A+ Content to brand-registered sellers at no additional charge. As of that time, there might not be any direct cost for using A+ Content for eligible sellers who meet Amazon’s criteria and are enrolled in the Brand Registry Program.
However, there might still be costs involved in creating the content itself, such as design expenses if a seller chooses to work with designers or agencies to create the content modules.
The Benefits of Using Amazon A+ Content:
Creating A+ Content for your listings isn’t just beneficial for individual products but for your entire brand. It’ll make your products more noticeable among competitors by using engaging text and images, connecting possible customers with your brand’s story.
Let’s look into the top benefits of using Amazon A+ Content.
Enhanced Product Display:
A+ Content allows you to present your products in a more visually appealing and informative manner. Rich multimedia elements like images, videos, and comparison charts help potential buyers understand your product better.
Improved Conversion Rates:
With detailed descriptions and engaging visuals, A+ Content can lead to higher conversion rates. Customers tend to trust and buy products that are presented more comprehensively. According to statistics, A+ Content can increase sales by 3 to 10%.
Capture Shopper Attention:
Interactive elements like comparison charts and detailed product information contribute to greater customer engagement. It helps shoppers make informed purchasing decisions. With eye-catching imagery on display, A+ content captures shopper’s attention much more effectively than if you were to have a plain product detail page.
Brand Storytelling:
A+ Content enables you to tell your brand’s story effectively. Engaging narratives alongside visuals help in creating an emotional connection with potential buyers, building brand loyalty.
Competitive Edge:
Well-crafted A+ Content sets your products apart from competitors. It allows you to showcase unique selling points and benefits, influencing customers to choose your products over others.
Search Visibility:
Optimized A+ Content can potentially improve search rankings within Amazon’s platform, increasing the visibility of your products to potential customers.
Brand Credibility:
Professionally presented A+ Content enhances the credibility of your brand. It demonstrates a commitment to quality and professionalism, fostering trust with customers.
Comprehensive Product Information:
A+ Content provides an avenue to offer more comprehensive details about your products. It helps in addressing potential buyer queries and concerns. When you use A+ content to your advantage, you can highlight product features on a deeper level so consumers know exactly what they are buying at the forefront.
Cross-Selling Opportunities:
Through additional modules and features, A+ Content allows you to showcase related or complementary products, potentially increasing cross-selling opportunities.
Reduce Product Returns:
A+ content helps consumers make more informed purchasing decisions reducing the amount of returns you receive.
Reduce Negative Reviews:
Online shopping relies heavily on customer reviews. When A+ content is utilized well, it can preemptively address shoppers’ queries, ensuring they get the right product for their requirements. This, in turn, lowers the chance of receiving negative reviews.
Differences between Amazon A+ and Amazon Premium A+ Content:
The primary differences between Amazon A+ and Amazon Premium A+ Content are:
Features and Complexity: Amazon Premium A+ Content offers more sophisticated design options and additional modules compared to regular A+ Content. It includes features like integrated videos, interactive content, and more layout options.
Access and Eligibility: Regular A+ Content is available to brand owners, vendors, and sellers enrolled in the Brand Registry Program. In contrast, Amazon Premium A+ Content was historically available for a fee and often targeted larger vendors with substantial revenue and marketing budgets. However, as of August 2022, Amazon extended the use of A+ Content to brand-registered sellers at no extra cost, blurring the lines between regular and premium content for eligible sellers.
Cost: Traditionally, Amazon Premium A+ Content involved a significant fee, while regular A+ Content was free for eligible users. However, due to recent changes, the cost distinction may have shifted, and both types might be accessible to eligible brand-registered sellers at no additional charge.
Content Modules: Amazon Premium A+ Content offers a wider array of content modules, including more interactive features, video integration, and enhanced layout options. Regular A+ Content provides a standard set of modules for presenting product information in a more detailed and engaging manner.
Amazon A+ Content Guidelines and Restrictions
There are a variety of Amazon A+ content guidelines that you’ll need to keep in mind when creating your A+ content so you can ensure approval. Here’s a breakdown of what’s not allowed according to Amazon A+ Content guidelines. Some of the major guidelines include:
- Accepted Image Types: Supported image file types include: .jpg, .bmp, and .png in the RGB colorspace
- No Animated Images: Using moving images or animated images (for example, .GIF) is not allowed.
- Image Quality Standards: Blurry or poor-quality images are not permitted.
- Awards and Endorsements: Brands can’t mention awards older than 2 years without including the award date in the text.
- Warranty Information: Warranty or guarantee information, and references to off-Amazon return or refund policies, is strictly forbidden in A+ content.
- Policy Compliance: Any violations of Amazon’s rules or program policies, including restricted product policies, category requirements, are not permitted.
- Restricted Details: Avoid adding shipping information, QR codes, or personal contact details like phone numbers or email addresses on A+ pages.
- No Comparisons with Competitors: Avoid mentioning or comparing your products to competitors.
- Comparison Chart Limitation: Comparison charts should only compare products from the same brand.
- No External Links: Hyperlinks, external web links or language attempting to redirect to other sites inside or outside of Amazon (including your other products) are prohibited.
How to create Amazon A+ Content: A step-by-step guide to creating Amazon A+ content on a listing
Here’s a step-by-step guide to creating Amazon A+ Content for a product listing:
Step-1. Access Amazon Seller Central:
Log in to your Amazon Seller Central account.
Step-2. Navigate to A+ Content Manager:
In seller central Menu, hover over Advertising . Locate and select the A+ Content Manager section.
Step-3.Click ‘Start creating A+ content’.
On the next page, you’ll be able to select the type of A+ Content you would like to create. You have the option to create a basic “Enhanced Product Description” or a “Brand Story.”
With Basic enhanced content, Amazon states you can add up to 5 modules to your A+ Content (though it still allows you to add 7).
With a Brand Story, you have the ability to tell your brand’s story across all your brand-registered products on Amazon. You can add both a “Brand Story” and an “Enhanced Product Description.” The Brand Story section will appear above your basic A+ Content.
Step-4. Choose a Product:
Pick the product for which you want to create A+ Content. Add content name and language.
For this example, we’re going to create a Basic A+ Content description.
Step-5. Create Content Modules:
Use the selected template to design and create content modules.
Step-6.Choose your modules.
Add engaging text, high-quality images, comparison charts, and any multimedia elements to showcase your product effectively.
You are allowed to add up to seven modules for your A+ content. Here is my preferred layout:
Module 1: Logo
Module 2: Image Header With Text – Large 970 x 600 pixel image that talks about the brand, product etc. You can also add in text below the image to talk more about the brand story
Module 3: Standard Image & Dark Text Overlay – Create a 970 x 300 pixel banner graphic that stands out (text box is optional)
Module 4: Standard Single Image & Specs Detail – Add one 300 x 300 pixel image and important product info/specs
Module 5: Standard Single Left Image – Talk about the main feature or benefit. You can add one 300 x 300 pixel image and text
Module 6: Standard Single Left Image – Talk about the second main feature or benefit. You can add one 300 x 300 pixel image and text
Module 7: Standard Three Images & Text – This is a great spot to talk about other features or benefits of your product
Note: The comparison chart is great if you have other products in your brand. The best part is, that you can link directly to those product listings.
Step-7.Apply to your ASIN(s):
Once your content modules are ready, upload them to the A+ Content Manager.
Step-8. Review and Submit:
Review the content to ensure it aligns with Amazon’s guidelines. Make any necessary edits or adjustments. Submit your A+ Content for review.
Before you start writing your content, refer to Amazon’s A+ Content Guidelines to ensure you do not violate any of their terms. If you include information that is not allowed, it will delay the approval process, which can take up to seven days.
Image size requirements to keep in mind:
- Logo: 600 x 180 Pixels
- Banner: 970 x 300 Pixels
- Comparison Chart: 150 x 300 Pixels
- Four-Image & Text Module: 220 x 220 Pixels
- Four-Image Quadrant: 135 x 135 Pixels
- All others: 300 x 300
Step-9. Approval Process:
Amazon will review your submitted A+ Content for compliance with their guidelines. Once approved, the enhanced content will be displayed on your product listing.
Step-10. Monitor Performance: Track the performance of your A+ Content using Amazon’s analytics tools. Analyze metrics like click-through rates and conversion rates to understand its impact on customer engagement and sales.
By following these steps, you can create compelling Amazon A+ Content that enhances your product listings and engages potential customers effectively.
Optimizing Amazon A+ Content: 6 Best Practices
To ensure that your A+ content is up to the mark, make sure to adhere to the following best practices before submitting it:
- Avoid Repeating Text: Don’t say the same things over and over in your A+ content.
- Link Multiple Products: Use modules like Brand ASIN and Store Showcase or Standard Comparison charts to connect up to 10 other products to your listing.
- Check for Errors: Look out for mistakes in spelling, grammar, and consistency to keep your content professional.
- Use High-Quality Images: Use good graphics and product photos that show off your product well.
- Follow Guidelines: Don’t try to get reviews by offering rewards or sharing contact details, which breaks Amazon’s rules.
- Promote within Amazon: Focus on selling your product within Amazon’s rules, as that’s where buyers prefer to shop.
Is Amazon A+ Content Indexed?
Yes, Amazon A+ Content is indexed by Amazon’s search engine. When you create A+ Content for your product listings, the information included in these enhanced modules becomes part of the product detail page. This means that the content you add, such as images, text, and other multimedia elements, can influence the visibility and searchability of your product on Amazon’s platform.
Effective use of A+ Content can potentially improve your product’s search ranking and visibility to customers browsing on Amazon.
Does Amazon A+ content affect your SEO?
No, Amazon A+ Content does not affect your SEO directly. Still, it can indirectly improve your SEO by increasing your conversion rate, reducing your bounce rate, and encouraging more reviews and ratings.
Amazon A+ Content can impact your product’s search engine optimization (SEO) within Amazon’s platform. When you optimize your A+ Content with relevant keywords, high-quality images, engaging text, and informative multimedia elements, it can positively influence how your product ranks in Amazon’s internal search results.
Can you have a video in A+ content?
You can have a video in A+ Content using the premium A+ content. However, it’s essential to remember that not all marketplaces support videos. If you sell in the USA, then you can easily use videos in premium A+ content.
Video inclusion might have specific requirements and eligibility criteria set by Amazon. Sellers or vendors should refer to Amazon’s current guidelines and policies to confirm if video integration is still available and the specific conditions for adding videos to their A+ Content.
Can you edit A+ content once it is published?
Yes, you can edit A+ Content on Amazon after it has been published. Amazon Seller Central allows sellers and vendors to make changes or updates to their A+ Content even after it has gone live on the product detail page.
You can access the A+ Content Manager in your Seller Central account, locate the specific A+ Content module you wish to edit, and make the necessary changes. Once you’ve made the edits, you can re-submit the updated content for review, and after approval, the revised content will replace the existing A+ Content on the product detail page.
But you need to resubmit the new A+ content for approval, and it may take up to seven business days for the changes to reflect on your product detail page.
Final thoughts:
Creating Amazon A+ Content can significantly enhance your product listings and improve the shopping experience for potential customers. It allows you to showcase your products in a more engaging and informative way, potentially leading to higher conversion rates and increased sales.
Remember, following Amazon’s guidelines is crucial to ensure your content gets approved and reaches its intended audience effectively. Regularly analyze the performance of your A+ Content using Amazon’s analytics tools and be open to refining and improving it based on customer engagement and feedback.
By continuously optimizing your A+ Content, you can create a more compelling presentation of your products, ultimately driving success and growth on the Amazon platform.
