Amazon PPC Hack: New Brand Headline Custom Image Carousel

The Brand Headline Custom Image Carousel is an Amazon advertising format that lets you display up to 5 images in a single ad. These images can be product shots or lifestyle images, helping you tell a compelling brand or product story to attract more customers. 

The carousel format allows users to swipe or click through the images, making it engaging and informative. Remember to maintain consistent branding, use high-quality images, and include a clear call-to-action (CTA) for the best results to Boost Your Sales potential.

Table Of Contents

1. What is a Sponsored Brand Campaign?
2. What is the Sponsored Brand Headline Custom Image Carousel?
3. How to create a Brand Headline Custom Image Carousel ad?
4. Custom Image Guidelines for the Campaign
5. Benefits of Brand Headline Custom Image Carousel ad
6. Additional Tips
7. Insights

1. What is a Sponsored Brand Campaign?

Sponsored brand campaigns help customers discover and engage with your brand in prominent search placements. They can help generate awareness and consideration with customizable ads that link to a landing page or a Store. Sponsored Brand ads can help drive awareness and discovery of your brand and Store with custom ads that appear in relevant Amazon shopping results. Using logos, lifestyle imagery, and videos, these campaigns can also help you engage new-to-brand customers to get to know your brand and Increase Sales potential.

Sponsored brand ads allow you to use different ad formats to showcase your brand:

1. Product collection: This format features your brand logo or headline, and the product’s images.

2. Store Spotlight: Using this ad format can help drive traffic to your Store. These ads feature your brand logo, a custom headline, and your Store on Amazon with at least 3 subpages.

3. Video: This ad format features a video of a single product that links to the product detail page.

2. What is the Sponsored Brand Headline Custom Image Carousel?

By selecting the “Product Collection” ad format from the ad format you can be eligible to use the custom image carousel. This features your brand logo, a custom headline, and three or more products. When Amazon shoppers click on a product’s image, it takes them to the product detail page. The Brand Headline Custom Image Carousel allows you to show up to 5 images in your ad. These images can be anything from product or lifestyle images, and they can be used to tell a story about your brand or products to attract more customers.  Clicking the brand logo or the headline will direct shoppers to your store or a custom landing page.

3. How to Create a Brand Headline Custom Image Carousel ad?

To create a Brand Headline Custom Image Carousel ad, you’ll need to go to the Amazon Advertising console and follow the required steps. Remember that Brand Registry is required to create this type of Brand Campaign.

1. You need to go to the “Campaign Manager” tab and go to the “Create Campaign” section.

2. Here you can see the campaign type and you need to go with the “Sponsored Brand” campaign and click on “Continue”. 

3. Entering the brand campaign page you will see a few known things that you need to add like campaign name, budget, ad format, landing page, and targeting. The main part is the “Creative” section. Here you can add 1-5 images of your product.

4. Here you can add 1-5 unique images to showcase your brand’s products to impress your potential customers.

5. Adding multiple images will create a looping slideshow. Here 3 images will appear and they will appear as a slideshow.

To make it more effective for your brand you should focus on high-quality product images that will attract customers for better conversion.

4. Custom Image Guidelines for the Campaign

Custom images allow you to show your products or brand in context in a lifestyle setting. Campaigns that use a custom image in Sponsored brand ads on mobile see over a 40% higher click-through rate compared to those that use only products. Here Amazon has some image criteria that should be maintained to add an image to the campaign. like: 

Image specifications

1. Image size: 1200 x 628 px or larger.
2. File size: 5MB or smaller.
3. File format: PNG or JPG.
4. Content: No text, graphics, or logos added to the image.

5. Benefits of Brand Headline Custom Image Carousel ad

A custom image carousel ad on Amazon can offer several benefits to your brand and products. By creating a tailored and visually appealing image campaign, you can enhance your brand’s presence, engage potential customers, and drive conversions. Here are some benefits of running a custom image brand campaign on Amazon:

1. Improved Brand Visibility: Custom image campaigns allow you to showcase your brand in a visually engaging manner. This increased visibility can help your brand stand out among competitors and create a lasting impression on shoppers.

2. Increased Customer Engagement: Engaging visuals capture shopper’s attention and encourage them to explore further. A custom image campaign can spark curiosity and make potential customers more likely to interact with your ads and products. And when there are more images it will be more impressive for the customers.

3. Targeted Audience Reach: You can tailor your custom image campaign to reach specific audiences based on demographics, interests, and shopping behaviours. This targeted approach increases the chances of connecting with users who are genuinely interested in your products.

4. Product Highlights: Custom image campaigns enable you to highlight key products or product lines. You can showcase their features, benefits, and uses through high-quality images, helping customers make informed purchasing decisions. Now it become easier cause you can add 1-5 images of your product and be able to describe more about your products.

5. Emotional Connection: Visual storytelling has the power to evoke emotions. By crafting a narrative with your custom images, you can create an emotional connection with your audience, leading to brand loyalty and repeat purchases.

6. Increased Conversion Rates: Engaging visuals combined with a clear call-to-action (CTA) can lead to higher conversion rates. When users are captivated by your images and message, they’re more likely to take the desired action, such as clicking through to your product listings.

Remember that the success of your custom image brand campaign depends on the quality of your visuals, the relevance of your message, and how effectively you target your audience. Regularly monitor your campaign’s performance and be prepared to adjust your strategy based on the data you gather and Optimize Your Campaigns properly.

6. Additional Tips

Use high-resolution images that showcase your product from various angles. Clear, well-lit photos can help customers get a better understanding of your product’s features. Maintain a consistent style across all your product images. This creates a cohesive and professional appearance for your brand. Include informative graphics that highlight key product details, benefits, and usage scenarios. Infographics can quickly convey important information to potential buyers. Incorporate lifestyle images to demonstrate how your product fits into customer’s lives. Show the product being used in real-world situations. Ensure that your images comply with Amazon’s guidelines and any applicable copyright or trademark regulations.

7. Insights

The Brand Headline Custom Image Carousel feature empowers you to showcase up to 5 captivating images in your ad. These visuals, whether of your products or in lifestyle settings, serve as a storytelling canvas, alluring customers to your brand’s narrative. To ensure optimal display, the images should be 1200 x 628 px or larger, with a file size of 5 MB or less. Formats accepted include PNG and JPG files, free from any added text, graphics, or logos. It’s refreshingly straight forward.

We trust that this article has provided helpful insights. Should you have any further inquiries about Brand Headline Custom Image Carousel, please don’t hesitate to leave a comment below. Our team is always available to assist you with any e-commerce-related solutions.
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