Amazon is the most competitive e-commerce platform in the world and there is still no other equivalent e-commerce company to it. Amazon always wants to hold its position and tries to add innovative features frequently to attract more sellers and customers to increase its business.
For that, Amazon added new features for sellers to operate their business smoothly as well as for a better customer shopping experience.
In its continuation, Amazon has launched a feature for localizing main product images. This is a self-service image localization tool, called Country-Specific Upload. It allows sellers to upload localized images to show in only one country, such as images containing your native language.
If you have a business on Amazon that sells products globally, you might be facing issues with uploading images for each country. This Country-Specific image localization tool has made it easier to localize your pictures on listings. It has come with huge benefits for the sellers, saving lots of time and increasing sales.
In this article, we will discuss the Country-Specific image localization tool and show you How to add country-specific images on Amazon.
The Benefits of the Localizing Tool for Your Listings:
The Image localizing tool makes life easier for sellers and has increased the possibility of expanding business in different countries. Also, this tool helps to make more sales in a short period of time.
If you use texted images for your listing and someone else finds the foreign text off-putting, this can have a detrimental effect on your product. Even so, customers might decide to leave your products and buy from your competitors.
And, this tool has almost eradicated this problem and is trying to save your business from loss. Now, we will point out some benefits of this image localization tool –
- Language localization along with compelling text
- You can upload plenty of accurate images for the different countries for similar products
- You can localize product images as well as text
- Increase the conversion rate for each country
- Make the image understandable for every country
- Save you time from uploading images for every country separately
- Help to grow your business in various countries with proper listings
- Can attract more customers from different countries
- Helps to build your sales and customers’ trust
- Localized images that speak to your customers will increase traffic and convert that traffic into sales
- Your images will be uploaded to different countries but keywords will be the same to increase traffic for each country
Why Do You Use the Image Localization Tool:
A few years back, whenever you uploaded an image to an ASIN sold across multiple Amazon marketplaces, the same image would appear in all countries for that ASIN. This might not be a problem for some, but in other cases, it’s very much a problem, such as when uploading images with text.
For example, it’s common to put text on your product images. Suppose, you have a business in Japan or, China, and you want to expand your business in Europe or America. Whenever you upload images in Europe or America with Chinese or Japanese text on the image of your product, they will not understand the attributes and features of the product. In this case, you will lose your sales.
To solve this problem, the country-specific image upload tool allows you to add localized pictures in a couple of clicks. It could save you a lot of time and hassle and win you more sales.
Please Note: This tool is only available if you have Amazon Brand Registry.
Now, let’s dive into the process of How to add country-specific images on Amazon.
Step 1: First, Log in to your Amazon Seller account.
Step 2: After logging in, go to the Catalog option and click on the Upload Images option from the drop-down menu.
Step 3: Now, it will redirect you to the Bulk Image Upload page. Here, you will find the upload here option. Please click on this link for further procedure.
Step 4: Now, the Country Specific Upload Images section will appear. Here you will find the option of Drag or click to upload an image or zip file and Country. Please upload your product image or Zip file and then select your desired country. And finally, click on the Submit Image button.
Note: The zip file size can’t be larger than 1 GB and contain more than 1000 images.
4. a. Before uploading the image Zip file, you have to conform to the following rules below.
- Image files must be named by ASIN + variant code + file extension (for example, B000123456.MAIN.jpg). See the Name your image files help page.
- The only accepted file types are JPG (preferred), TIF, and GIF.
- If uploading multiple images, you must create a ZIP file with all images inside before uploading. The ZIP file name may not contain emojis or other special (non-ASCII) characters.
- After uploading, you can view the status of your images in the status report.
4. b. According to the instructions, the name of the images will be like the below screenshots. For the main image, the name will be ASIN.MAIN.jpg and for the variant images, the name will be ASIN.PT01.jpg, ASIN.PT02.jpg, and to be continued for how many images you have.
4. c. Now, create the Zip file for these images named the file like the below screenshot (ASIN.zip) and save it to your computer drive.
Step 5: After submitting images, you can check the status report from here to see whether the images are successfully uploaded or not.
If the images are uploaded successfully the status will show SUCCESS-APPROVED under the Status section.
If the images are not uploaded successfully, the status will show Failure and what action you have to take will be shown under the Required action section.
After approving the process, your images will be shown for the country you upload in the native language.
To conclude, Amazon has simplified image localization for Amazon listings and provided the opportunity to build your sales on Amazon to ensure that your customers find you through keyword optimization in the language that they speak. Once you’ve attracted them your images, videos and copy must convince them that yours is the product for them.
We tried to provide details information about the country-specific image localization tool so that you can understand the benefits and be able to upload images without any errors.
Still, if you have any confusion about the topic or the Amazon marketplace, please throw your message in the comment box. Our Amazon experts are always there for you to navigate your issues.
If you want to know more about the Amazon marketplace please check our other blog. Also, you can check out our YouTube videos related to Amazon:
Ultimate Guide for Amazon Main image A/B testing
Image Alt Text for Amazon A+ Content
A + Content Cross-country copying
Create language variations for your Amazon A+ Content
Tips to Optimize Amazon Product Images and Generate More Revenue
7 Tips to Optimize Your Listings and Rank High
