Amazon Marketplace
Amazon is the major e-commerce website all customers come to love. In 2020, Amazon represents nearly 50% of all e-commerce sales in the U.S. alone. Over 12 million products directly sell through Amazon. There are a few Amazon Product Categories. Tools & home improvement products categories are on them. According to Jungle Scout’s 2022 State of the Amazon Seller Report Tools & Home Improvement 13% of sellers have products listed in them. For most Amazon sellers, average profit margins range between 15-26% depending on the category.
Tools & Home Improvement products categories average profit margins of 20%. So sellers must face their competitor for selling their product. You can improve your product sales by creating high-converting A+ content.
A+ content for customer attention
Amazon A+ content can make great decisions for buyers on what to buy as one of the ultimate touchpoints before clicking add to cart. Informative and attractive Amazon A+ content can increase product sales efficiently. An optimized Amazon A+ content prominent product pages with all necessary information, images, and infographics that the purchaser needs to get keyed about the product and brand.
In this content, I will inform you about how to create high-converting A+ content for Tools & Home improvement products. First, you have to know what is A+ content, the benefits of optimizing Amazon A+ content, how A+ content enhances the online shopping experience, tells about brand story, highlights your Product Selling Points, and How to optimize your product pages with A+ content, A+ Image size, and resolution guidelines, ideal infographic for A+ page banner, etc. So that you can easily create high-converting A+ content.
A+ Content for Tools & Home improvement products
Amazon A+ content is a way that allows sellers to create their listings and enhance their content. Do you know, according to Amazon A+ Content in your marketing ambition can increase your product sales by an average of 3% to 10%. Amazon A+ content is a capable apparatus that leads traffic to your pages and helps to convert traffic to sales. For the categorization of Tools & Home improvement products, you can also create high-converting A+ content.
Select raise brand content to optimize your product pages and help your customers to make better decisions based on improved information and high-definition images.
In the physical store, customers can touch, feel or try a product but online store they cannot do the same thing. So, it is essential that Amazon sellers find a way to leave the omission between the online buying experiences.
The only genre to do this is with the power of words and imagery. Amazon listings are relatively limited when it comes to what you be able and not be able to do unless you’re using Amazon A+ content to optimize your content.
Amazon A+ content allows sellers to make the most highlighted text of their brand. It allows for additional content and imagery. You can use optimized headings, charts, and infographics to tell the story of your product and brand. The optimized Amazon A+ content can genuinely make your listing stand out and create a brand experience that customers attract. Now I will describe an example of A+ content in this category.
A+ Content example
I take an example for the category tools & home improvement products to create high-converting A+ content. Let’s create A+ content together.
- First banner (970X600):
The top of the A+ page has some to show a short Product title, subtitle, brand logo, and a high-quality product lifestyle image.
- Product title & Subtitle: This title will be sort, bold and strong. Therefore customers easily can read and initially understand what is your product for.
- Brand logo: In the first banner include a brand logo therefore the customer can identify the brand.
- Lifestyle image: Lifestyle images communicate a feeling, a lifestyle, or the identity of your brand. It should be an HQ image. (Size: 970X600 & resolution: 500 pixels)
Image 1: A+ content first banner.
- Second banner (900×300):
This is also called an icon banner. You can show your product highlighted and special features by using the icon sets. Important feature icon for attention message banner for marketing with an exclamation mark for A+ content. It should a set and eye-catchy.
Image 2: A+ content iconic banner.
- Third banner (970X300):
This part will show the product pack, product title, subtitle, description, bullet points, and a short brand story.
- Product pack: In this example A+ content we can show this product pack of 3 pes. Sink, Stainer, and bottom grid. This image size will be 300X400 pixels.
- Product title, subtitle, description, and bullet points: Create a perfect product title, subtitle, description, and bullet point that take from the actual product sheet and documents.
- Brand story: A actual short brand story of your brand and upload the brand logo (Logo size: 350X175 pixels). Their customers can know about your brand.
Image 3: A+ content third banner.
- Fourth banner (970X600):
This banner included a lifestyle image, 1 title, 1 subtitle, and four iconic pieces of information.
- Lifestyle image: This image size will be 970X600 PPI and the resolution will be 500 pixels.
- Title, Sub title: Select a title and subtitle for your product that will not be used a second time on this A+ page.
- Iconic information: Describe your product feature with the icon part.
Image 4: A+ content fourth banner.
- Fifth banner (600X600_3):
This banner includes 3 parts. The image size will be (600X600) . You can show your product sizing image and description for the first part. Select unique features and describe them with an image.
Image 5: A+ content Fifth banner.
- Sixth banner (970X600):
In the last banner, we can show a lifestyle image, title, subtitle, and pack of pcs.
Image 6: A+ content Sixth banner.
Final Thoughts
A+ Content is free to use and can help you make the best of your Amazon product page while showcasing your brand and products in the best light. A+ content enhances the shopping experience and helps buyers make the best choices. Buyers are more likely to buy from Amazon product pages that contain rich A+ content and display professional and coherent brand information. Lastly, Amazon A+ content can help you grow brand recognition and buyer trust to help ensure you retain customers over time.
