Overstock is a shopper friendly reliable website. Most recently, Overstock brand is ranked #294 in the list of Global Top 1000 Brands rated by customers. It has vast selection of liquidated products. That’s why shoppers choose Overstock looking for any particular item from a specific major retailer.
Overstock also provides products with affordable prices, loyalty program and money-back guarantee. That’s why Overstock is gaining more traffic and market share in internet retailer marketplaces. As consumers are more frequently coming to the Overstock marketplace, now it’s the high time to start advertise through Sponsored advertising and Showcase Advertising. As we previously discussed details about the Sponsored advertising in Overstock advertising, now we are going to discuss about The Overstock Showcase Advertising.
What is Overstock Showcase Advertising
Overstock Showcase Advertising is kinds of Amazon Brand campaign. It’s like Overstock Sponsored Advertising, but there are the following differences that make the Overstock Showcase Advertising Stand out.
1.Overstock Showcase Advertising requires Brand Logo where sellers can reach out their brand logo to the regular or new shopper.
2.In Overstock Showcase Advertising, Sellers can advertise multiple items under only one Brand Logo in the Overstock Showcase.
Why do you need Overstock Showcase Advertising?
By Overstock Sponsored Advertising, you not only advertise your items but also establish your Brand image and popularity. Through this type of Advertising, you can make your brand stronger and more popular which effects the brand and items sales in the long run. Your items will also stand out from other sponsored advertisement in the search pages.
What do you need to start Overstock Showcase Advertising?
At first you need to have Brand Access. For that, you need to request Brand Access in Overstock through apply. If you try to create Overstock Showcase campaign, Overstock will try to justify your Brand’s name, logo and other attributes eligibility. In that case, an information box will appear where Overstock will request specific information such as
- Requester Name: Sellers legal full name
- Requester Email: Sellers legal business email address
- Brand Name: Sellers legal brand name
- Brand Logo: Sellers legal brand logo (Brand image in .svg or .png format. Recommended .png file type width is 230px.)
You need to update the information in the box and click submit, then Overstock will verify. After verification, Overstock will allow you to start showcase campaign if Overstock is satisfied with given data.
How to create Overstock Showcase Product Campaigns
At first, open new showcase campaign, Log In to your Overstock Account. From Overstock Dashboard Click on “Campaign Manager” under “Sponsored Products Tab”, Then click “New Campaign”
Then you need to Select the Showcase campaign type. Then here you will find “Select a Brand” option, If you have multiple brands, based on the products you want to advertise, select the right brand logo image. Then select “Next” at the right corner.
After next stage, you will find “Campaign Name” box where you need to name the campaign based on product’s, brand and other attributes.
In “Duration”, you can keep the default setting where the showcase campaign will run with no end date. You can also specify the campaign’s end date. In that case, this campaign will stop advertising in that specified date.
In “Budget”, you can set the budget based on how much you want to spend daily for this campaign.
After this part, here comes the “Product Selection Type” where you can select your specific items that goes with the brand. There are 4 types of method by which you can select items.
In “Quick Select”, you can also select all products if you want advertise all your items through your showcase campaign.
In “Products Review”, you can review the items that you have selected for advertising in this showcase campaign.
In “Bidding”, you need to set the bid based on the item & market characteristics
Lastly, if everything is okay, you can click on “Create Campaign” to launch the showcase campaign.
So, by starting Overstock Showcase campaign, you can start Overstock Showcase Advertising. Now a days, it’s very important to stand out from competition. Overstock showcase advertising not only gives opportunity to stand out from other sponsored advertisement but also helps to build up strong Brand image. This is the advertising advantage you don’t want to miss.
