If you want to be successful on Amazon in 2024, you need to have a good Amazon PPC management strategy. Amazon Pay-per-Click (PPC) advertising is part of Amazon’s internal advertising system and there are different types of advertising strategies that we can use to achieve sales growth on our account.
In this blog, we’ll cover how Amazon PPC Budget strategy, Different match types, and Placement Percentages. So if you want to optimize your Amazon Ads and grow your sales, this article is going to be a game changing option for you.
In this blog, we will elaborately discuss the top 3 Amazon controversial PPC hacks to boost your sales. These hacks will ease your life with good profitability on Amazon and make the growth of your business.
Some Amazon hacks work efficiently. Controversial hacks can make you think about whether you should use those hacks or not to boost your sales. There are three controversial hacks regarding Amazon, that can boost your Amazon PPC sales, here are the 3 controversial PPC strategies we will discuss in this blog, the points are:
- Controversy for Amazon PPC Budget Cap
- Controversy for KW Match Types on Amazon PPC Ads
- Controversy regarding Amazon PPC placements
Now in this blog, we will elaborately discuss the following Amazon controversial PPC hacks to boost your sales.
1. Controversy for Amazon PPC Budget Cap
To determine this whether or not you should use the Amazon PPC budget cap is dependent on the intentions of your campaigns whether you want to run your campaigns for profitability or you want to run your campaigns for visibility. Now we will discuss the two paths based on your intentions.
i. Budget Cap Yes/No: For Scaling
ii. Budget Cap Yes/No: For Profitability
If you are looking to increase your brand awareness and visibility then you need scaling and if you are looking for profitability then you should definitely use a budget cap.
i. Budget Cap Yes/No: For Scaling
The main aim of optimizing Amazon PPC campaigns is to make them work better and get more efficient. There are two main goals
- Scaling: Making your campaigns bigger and reaching more people at the initial state
- Optimization: Making your campaigns work better and spending money more wisely while you’ve been running campaigns for a long time.
Knowing the difference is important because each goal needs different actions to reach it. The primary objective of scaling is to expand the impact of your PPC campaigns by increasing ad spend and targeting a broader audience to generate more sales and revenue. When scaling your Amazon PPC campaigns, the following actions may be necessary:
When we start doing PPC campaigns for any products we focus on scaling at the initial state, Amazon campaign scaling is like making your ads bigger. It means spending more money to reach more people or sell more stuff. Increase your budget, target different words or products, or try other tricks to get more people to see your ads. The goal is to grow your Amazon ads to a smart way to sell more or get more people interested.
To sum up, if we want to scale up your Amazon PP sales in this case, we don’t need to set any budget cap.
The following criteria we can focus on while we set goals for scaling of products.
- Increasing Bids
- Increasing Budgets
- Increasing Bids by Placement
- Launching New Campaigns
By implementing these scaling strategies, Amazon sellers can effectively expand the impact of their advertising campaigns, leading to increased traffic, improved visibility, and ultimately, higher sales for their products on the platform.
ii. Budget Cap Yes/No: For Profitability
After running PPC campaigns for a long period we need to focus on the optimization part. The primary objective of optimization of PPC campaigns is to enhance the effectiveness of your advertising efforts by maximizing ROI, improving targeting, and refining ad creatives. When optimizing your Amazon PPC campaigns, the following actions are necessary
- Lowering Bids
- Adding Negative Keywords
- Pausing Targets
- Lowering Bids by Placement
- Turning Off Ad Types that Don’t Work
By understanding the distinction between scaling and optimizing, advertisers can tailor their actions to align with their specific goals, whether it’s expanding reach and sales through scaling or refining performance and efficiency through optimization. So to sum up, if we want to focus only on ROI in this case we need to set budget Cap
2. Controversy for KW Match Types on Amazon PPC Ads
The other controversial hack is whether using different match types in the same Amazon PPC campaigns is a good idea or not. So, there are three match types on Amazon, which are basically.
- Broad Match
- Phrase match
- Exact match.
Now, we will briefly discuss the use case and the benefits of using the different match types in the same Amazon PPC campaigns, and what type of KW match types we should use in one single PPC Ad campaign.
There are three types of match types and if you cannot find what types of match type is suitable for you then you have to spend more time with your KW targeting.
Initially when you are a new seller, then it’s suitable for you to use all three types of match types for a single KW, and after some time you can keep the best performer.
Manual targeting match types
- Broad match: This match type offers your ad broad exposure to customer shopping queries. A shopping query can contain the keyword terms in any order. It may include singulars, plurals, variations, synonyms, and related terms as determined by the meaning of the keyword and the context of the advertised products.
- Phrase match: In Sponsored Product campaigns, the search term must contain the exact phrase or sequence of words. It’s more restrictive than a broad match and will generally result in more relevant placements for your ad. Phrase match also includes the plural form of the keyword.
- Exact match: In Sponsored Products campaigns, the search term must exactly match the keyword or sequence of words for the ad to show, and will also match close variations of the exact term. Exact match is the most restrictive match type, but it can be more relevant to a search.
So the best practice of using match types is as below we can create campaigns
- Single Campaigns with broad match types
- Single Campaigns with phrase match types
- Single campaigns with exact match types
So now if you use all the match types of KWs on one single PPC Ads campaign you will be able to see what type of KWs are performing well from the variation of keyword sets. This will help you to rectify the KWs for different manual targeting campaigns.
To sum up, we can use all match types in the same campaigns, and based on the performances we can keep the best-performing one.
3. Controversy for Amazon PPC Ad Placements
Another controversy is when you should use the Amazon Ads placement strategy. Now we will discuss this controversial hack and Amazon PPC placement and the implementation of Amazon’s Ads placement strategy.
Sponsored product ads are pay-per-click (PPC) ads that promote individual product listings on Amazon. These are the most widely used ad types on Amazon and increase visibility and sales by showing ads to customers searching using specific keywords. Sponsored product ads often blend in with organic search results and appear alongside products that match the search term.
You can find three different types of ad placement under sponsored product ads.
- Top of Search (TOS):
The top of the search placement on the first page of Amazon SERP is the most coveted spot for sponsored product ads. This is the first place a shopper sees after searching for a product. 49% of consumers aged 27-40 buy the first product listed on Amazon SERP, making this placement the most profitable for Amazon sellers.
- Rest of Search (ROS)
Sponsored product ads not only appear at the top of the search page but Amazon also serves these ads alongside the organic search result further down the page and on the subsequent search result pages.
- Product Details Page (PDP)
This is the last placement option for the sponsored product ads, amazon usually places similar product ads as product listings below the bullet point section and before and after the A+ content. Usually, these are product-targeted ads advertisers use to grab their competitive traffic. PDP placements cost less but are still extremely valuable.
By implementing these 3 controversial Amazon Ads Placements hacks, you can achieve the full potential of your PPC campaigns and propel your brand toward extraordinary success. Stay ahead of the competition, dominate the marketplace, and revolutionize your advertising strategy with these game-changing tactics.
To sum up the placement strategy, it is obvious that we can use the Amazon placement strategy for better sales
By implementing these 3 controversial Amazon PPC hacks, you can achieve the full potential of your PPC campaigns and propel your brand toward extraordinary success. Stay ahead of the competition, dominate the marketplace, and revolutionize your advertising strategy with these game-changing tactics.
Extra Tip: Controversy On Amazon PPC Bid Adjustments
When you’re feeling puzzled about adjusting your bids on Amazon PPC, remember this: start small and observe. Make slight bid adjustments, then keep an eye on how they affect your ad performance. If you notice positive results, gradually increase your bids; if not, try lowering them.
Changing how much you pay for ads on Amazon can be confusing. Sellers often don’t know if they’re bidding the right amount, which can waste money or make them miss out on sales.
One way to fix this is by using Amazon’s automatic bidding tools. These tools can adjust your bids for you based on things like when people are most likely to buy or what kind of device they’re using. That way, you can spend your money smarter and get better results from your ads.
Insights!
This blog discusses three controversial Amazon PPC strategies: budget caps, keyword match types, and ad placements. It discusses whether to use budget caps based on campaign goals—scaling for visibility or profitability—and suggests scaling actions like increasing bids or launching new campaigns while optimizing actions including lowering bids and adding negative keywords. It explores using different keyword match types in the same campaign, recommending starting with all types and refining over time.
Lastly, it talks about Amazon PPC placements like Top of Search, Rest of Search, and Product Details Page, highlighting their importance for visibility and sales. The blog concludes by emphasizing the potential of these strategies for boosting sales and offers a tip on mastering bid adjustments.
Here, at Ecomclips, we have been helping many Amazon sellers boost their sales and capture the market share with both PPC and organic SEO. If you need any help boosting your Amazon sales or making growth on your brand, please don’t hesitate to mail us at our email address info@ecomclips.com. Also, if you need an Amazon store or account audit for both PPC Ads and listings SEO, you can let us know via our email address, and we will provide you with a free account audit.
Additionally, if you need any assistance, please reach out to us in the comment box. We are here to assist you in managing PPC advertisements to improve your profit, so we offer a personalized approach to our service.
