Finding the right platform to sell your products can be a game-changer for your business. If you have been searching for a platform that can help you reach millions of shoppers worldwide, you’re in the right place. Shein is not just a trendy fashion hub; it’s a thriving marketplace filled with opportunities for sellers like you. This marketplace is well known for its trendy fashion and affordable prices. Shein offers a unique opportunity for sellers to tap into a global market.
In this article, we will cover:
- Overview of the Shein Marketplace
- Benefits of Selling on Shein
- How to Become a Seller on Shein
- Features of Shein
- How to List Products
- How to Check the Product Record
- Challenges for the Sellers on Shein
Overview of Shein Marketplace
Shein Marketplace is an innovative online platform that connects sellers with a vast global audience, primarily focusing on fashion, apparel, and lifestyle products. This marketplace allows independent sellers to list their products alongside Shein’s extensive catalog.
One of the standout features of Shein Marketplace is its commitment to fast fashion, with new styles added regularly to keep up with ever-changing consumer trends.
This marketplace presents itself as a global hub for fashion and lifestyle products. It’s a place where you can find trendy clothes, accessories, and more from all over the world. Shein allows sellers to sell in over 150 countries. Another surprising thing is that they are way older than you thought. They started their journey in 2012. Over the last ten years, Shein has transformed from a little-known brand for older shoppers into one of the world’s biggest fast-fashion retailers.
Benefits of Using Shein
- No Monthly Fees: This is a big advantage compared to a marketplace like Amazon, where sellers pay $39.99 per month for a professional account. With Shein, you save on monthly fees, making it easier to start selling. Also, you can focus more on growing your business without worrying about high costs. As you already know, more savings mean more profit in your pocket!
- No Marketplace Fees: Shein Marketplace is attracting sellers by waiving seller fees for the first 3 months. After that initial period, sellers are charged a flat 10% marketplace fee on their sales.
- Reach Millions of Buyers: Shein has a huge customer base with over 72 million monthly active users. So you can get a lot of exposure here.
- Free Promotion: You will be surprised to know that Shein offers free promotion. So as a seller, it is the best chance to reach more customers with less effort.
How to Become a Seller on Shein
You can become a seller on Shein by following these easy steps.
Step 1:
First, go to the Sheing Marketplace and click on Join Marketplace.
Step 2:
You will find a sign-up application when you click on Join Marketplace. You need to fill up this sign-up form to become a seller on Shein. You need to fill up your name, job title, email, phone number, company name, and company website.
Step 3:
Then, you need to choose the category that your products belong to. Then select yes if you operate and fulfill your product in the US. Then you need to provide your company’s annual revenue information accurately and select your sales channel. If you have any solution providers, fill up this. In the last box, you should briefly describe your business. If you agree with their policy, check this box and click ‘Submit’.
Your sign-up process is done. Now someone from Shein will review your application within 1 to 3 business days. If they approve your application, you’ll receive dedicated onboarding support to assist you in setting up your shop.
Features of Shein
Shein’s interface is user-friendly, like other marketplaces. You will find a clean layout with easy navigation. Products are organized into categories, and there’s a search bar at the top to help you find what you need quickly. Also, the homepage features popular items and current promotions, making it easy to discover new trends and deals.
You will find the super deals, spotlight products, trending brands, and recommended section if you scroll below.
At the top of the interface, you will find all the categories. You will find these same categories if you click on Categories. If you click this arrow, more categories will slide toward you. In the top search bar, you will find your profile, add to cart, likes, and setting button. Also, here you can see the categories in the icon view. The Shein interface is pretty simple for the users.
How to list products on Shein
As you have already signed up on Shein as a seller, you have to list your items. You can list your items on Shein using the following processes.
Firstly, you need to go to the Seller Hub. Then, on the left side of your Seller Hub, you will see products. From the product, click on Publish Product.
Then a new page will appear. On this page, you need to select your product category. The system automatically subcategorizes your category. Then click on the published product.
Once the new page appears, you need to add your product title, description, brand, and product number. You can add a thousand characters to your title. And another thing is you can add a multi-language title and description. For that, you need to click on the Add Multi-language Title and description box. Then you need to submit your product brand and product number.
Next are your category attributes. There are a lot of things you need to fill up. You need to mention if your product is seasonal or not. Then you need to fill up your product type, occasion, features, etc. that align with your products.
Once you have completed filling up the attributes, you need to fill up the specification and supply information.
You have to specify the color. You can choose your color from the available list, or you can customize it by clicking on Customize Specification. Now click add specification and add size in the same process. If you can’t find your desired size, you can customize it.
Then, you have to add the main specification images. You can drag and drop this from your PC, or you can click upload. Then fill up the detail map section, such as selecting size, images, etc. You can add product videos to Shein as well.
Then, in the next part, fill up the supply information. Here you need to add the product’s weight, length, width, height, etc., and fill up the seller’s SKU. Then click on the enter button. If you look below, you will find the inventory editing option. Here also, you need to fill up the color, size, inventory location, and units, and then click enter.
Now, you have to give the original price and the special price and click enter. Once you have filled up all the information, click on the Publish Products button.
Once you click on the Publish Products button, your product has been submitted successfully. Then you need to wait for Shein’s approval.
How to check Product Records
From the menu, go to the product list and click on publish record. Here are your products for now, waiting for final review and approval. After getting approval, you can see this product here in the publish products section.
Drawbacks of Shein Marketplace
Every marketplace has its disadvantages along with its benefits. Shein has some disadvantages as well. As a seller on Shein, you might face some difficulties. Such as:
- High Competition: The biggest disadvantage of Shein is the high competition. Shein is a popular platform with lots of sellers, so it can be hard for your products to stand out.
- Lower Profit Margins: You might have to price your products lower because of their competitiveness, which can mean smaller profit margins.
- Marketing Limitations: Shein doesn’t have as many tools and options for you to market your products directly to customers compared to other platforms. This can make it harder to promote your items.
- Brand Control: Selling on Shein can limit how you present and market your brand because you have to follow their rules and standards. This means you can’t customize your store as much as you might like. You’ll need to be creative within their guidelines to make your products and brand stand out.
- Customer Service: You might have limited control over customer service since Shein handles most of the communication. This can impact your brand’s reputation. If customers have issues, Shein manages the responses, so you won’t be directly involved. This can make it harder to build a strong relationship with your customers.
So these are the difficulties that you might have to face as a seller on Shein.
Conclusion
To sum up, Shein Marketplace presents an exciting opportunity for sellers who looking to tap into online fashion retail. Shein Marketplace offers an incredible opportunity for sellers to reach a global audience and grow their businesses. With its large customer base, easy-to-use tools, and strong brand, Shein is an ideal platform for showcasing your products. However, with the tips and insights provided in this article, you’re well-equipped to face these difficulties and make the most of what Shein has to offer.
If you have any questions or experiences to share, feel free to leave a comment below or email us at the following email address: info@ecomclips.com
To learn more about e-commerce marketplaces, please check out our other blog. Also, you can check out our YouTube videos related to Amazon as well.
