Most online marketplaces have their own algorithms for product ranking. These are to determine which products should rank on top while what other items will go beneath them, based on the search term or keyword users enter. Like other giant marketplaces, Walmart has its own set of rules for its keyword research and Walmart seller content optimization. That’s where the power of SEO comes in. Being in a huge online marketplace, you want to be in the top rank with hundreds of undersellers offering similar products. However, only a few sellers will get to win the top column spot to display their product due to the intense keyword research and Walmart seller content optimization algorithm.
For better SEO with high-searchable keywords for Walmart, we suggest you use Helium10. To get a 50% off on the subscription to Helium10, you will find the and discount codes at the very bottom of this post.
Walmart’s algorithm uses an “Optimization Triangle” to determine the quality of your Walmart seller content optimization and decide exactly where it ranks in the organic search results. All sellers will target the top spot, but only a few sellers will be able to get to rank their product in the first row. The algorithm finds it appropriate enough to put that specific listing there. But how? It is still a mystery because a giant like Walmart, or any other platform for that matter, will never reveal how its algorithm operates. If that information is open to the world, then everyone would follow the same, and there would be no “Competition.”
Benefits of Joining Walmart Marketplace
To grow your e-commerce business and achieve the best results, Walmart will help you go a long way without having to face trouble and problems. We have listed a few of Walmart’s key features which benefit sellers a lot.
✅ Gain more product visibility in search & browse results
✅ Get more marketing opportunities
✅ Win the Buy Box and sell more
✅ Improve your product conversion rates
✅ Minimize product returns and five gain repeat customers
✅ Reach over 300 million regular users
✅ Establish brands with millions of unique monthly visitors
✅ Allows you to leverage its brand power
✅ Powerful seller content optimization and keyword research
Ranking Your Items on the Top on Walmart with Content Optimization
To improve your listings on Walmart, you will need to do keyword research specifically to ensure the best outcome for your hard work. There are many ways you can conduct intense and in-depth keyword research through the help of many paid and non-paid tools. But the Helium 10 keyword research tools particularly stand out due to their ability to conduct special keyword research for the Walmart marketplace. This allows you to improve your Walmart seller content optimization easily and effortlessly. We will provide you with some necessary steps that you can follow and go through when you make a new or optimize your Walmart seller content.
Here, first, you can see an item that is not well-optimized.
Here are the reasons why we should do listings and content optimization on Walmart:
✅ Gain more product visibility in search & browse results
✅ Get more marketing opportunities
✅ Win the Buy Box and sell more
✅ Improve your product conversion rates
✅ Minimize product returns and five gain repeat customers
Now, see an item that is well optimized for Walmart with a proper SEO guideline.
Step 1: Keyword Research for Walmart Marketplace
Conducting keyword research for Walmart before you create and publish your product listings is crucial and very helpful for your climb to the top. Even after having already published products, you can also optimize your Walmart seller content to gain more advantages. Helium 10 is the perfect keyword research tool for you to get the best and optimum words for your content. Helium 10 has also integrated keywords searching for Walmart. This allows you to find all the appropriate keywords only for Walmart.
Creating proper content based on your researched keywords is essential for making any good content for your seller listings. Helium 10 provides you with multiple features and opportunities to find suitable keywords for your content. Accurate and detailed keyword research for Walmart will help you to create a description with all the appropriate information to encourage users to purchase from you and also be able to find your listings first.
Moreover, Walmart seller content optimization through keyword research will be able to help you rank higher and be more visible to your target market, thus increasing the chances of more sales and revenue. But you make proper and accurate Walmart seller content optimization; you will need to conduct specific keyword research for Walmart Marketplace alone only as the Walmart keyword algorithm vigorously check all the changes you made and assess the authenticity of your work.
Walmart helps to show you the total overall listing quality of all your products. With this overall percentage, you will know to what extent your contents need to be optimized with proper keywords and other necessary details. You can also view each of the optimized percentages of your products. If your optimization percentage is low, it will also be very harmful to your product too.
Step 2: Identifying Money-Making Keywords for Walmart
Money-making keywords mainly refer to keywords that help you sell your product fast and efficiently as it helps your Walmart seller content to be optimized to the fullest. You will not know if you are using the right keywords in your content unless you have personally done keyword research and testing.
You can use both Cerebro and Magnet Square options under the Keyword Research tool.
When it comes to Walmart seller content optimization, you should never assume you’re aware of what shoppers are searching for and the terms they use most in search engines and not make necessary keyword research for Walmart listings. Here Helium 10 plays a huge role in providing you with the best keywords and keyword search numbers. This allows you to choose the highest used keywords for your content.
When deciding on the right keywords, you will see that Helium 10 has provided you with a few specific categories of keywords used for specific purposes. Under match term, you will see that there are 3 specific letters representing 3 categories of search results.
✅ A represents Amazon-specific keywords
✅ O represents organic search terms
✅ S represents Smart Complete search terms
Whenever you collect keywords for Walmart, you should always choose the organic keywords as it helps your content health to grow and increase gradually. Organic keywords are also preferred by Walmart as it is the best way to bring in customers and buyers.
Step 3: Utilizing Keywords in Your Content for Walmart Marketplace
You will need to properly implement the keyword research for Walmart in your Walmart seller content to optimize it to attract potential buyers. When creating a new listing you will always need to know that your product name needs to be completely descriptive and help buyers know what exactly you are selling to them.
You will also need to implement high valued keywords in the title and also maintain proper structure and sense-making. You should not randomly plugin keywords into your Walmart seller content as that will be noticed by the set algorithm and become consequential for your Walmart seller content optimization.
There are a few rules you should follow when preparing your Walmart seller content. These rules are:
✅ The product name should be 50-75 characters long and unique.
✅ Include defining features, model numbers, and brands
✅ Use Walmart’s Product Name Formula
✅ Include 3-10 key features and a detailed paragraph at a minimum of 150 words
✅ Include four professional, high-resolution product images.
✅ Image size should be at least 1000×1000 pixels
✅ The image’s background color should be white
You will need to have meaningful keyword research for Walmart implemented into your product title and description, which will help the algorithm organically boost your product reach to your decided clients and buyers. Correctly identifying these properties and using suitable keywords will help you to narrow down your product reach and help to reach people who you mainly intend to sell your item. You should also put high-quality images for customers and buyers to see and know what you are selling and also be aware of all the structural features present.
Furthermore, as buyers and customers can not physically see the product, they want you to put all the product-specific details in the product description so that they can read your description and exactly know what they are buying from you. We and attached a few examples that perfectly showcase what a Walmart seller’s content should look like after complete optimization.
Here are some insights that you need to remember for excellent Walmart item optimizations.
✅ Proper Title Length and formation maintained by Walmart
✅ Informative Description provides detailed data about the specific product
✅ Specification of the product outlaying its potentiality
✅ High-resolution images for better assessment of the product
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Insights!
With our Walmart seller content optimization guide, you will now be able to effortlessly update or create efficient content for all your products. Following our step-by-step procedures will help your product gain a much higher rank and position in searches. We have also discussed what you should do to increase the chance of selling your product more.
In this post, we have gone through the way to properly publish or optimize your Walmart seller content. We successfully tried to show you the in-depth process and provide you with examples too. If you find this post handy, please share it with your friends and the e-commerce enthusiast. We also encourage you to write down your opinions regarding this post in the comment section. You can also share with us about what else the way can be to pass automatic product listings with photos, descriptions, and titles in Walmart.
