If you are already advertising or planning to advertise your products on Walmart, then there is great news for you!
Recently, Walmart has announced the feature of “automated cost-per-click recommendations” for all their Sponsored Products campaigns. On Amazon you will know this as suggested bids.
The Walmart suggested cost-per-click is an automated bid-price recommendation based on winning bids for recent similar ads within the category. These cost-per-click recommendations can help remove bidding guesswork and can improve the chance that an ad will serve more often. This feature has been added to all Sponsored Products campaigns and is accessible through the Walmart Ad Center.
So what do you think about this newly added feature? Do you think it will help you in your ads management? Let us know in the comment section below. Don’t hesitate to ask anything related to this.
