MerchantWords: How to Use All Features of Amazon Keyword Research Tool MerchantWords

Last Updated on April 27, 2022 by

Keywords are probably the most important components to get ranked organically on the amazon search results page. To find the right keywords for your Amazon listing, you need a decent keyword research tool. Among all the tools available, MerchantWords is such a wonderful tool with all the unique and essential features that can help you to uncover keyword ideas, identify trends, and determine the competition. In this article, we will show you how to use all the features of MerchantWords perfectly for doing Keyword Research for your Amazon Listing.

First, visit and Login with your account. If you do not have one, you need to click on Sign Up to create one.

As of now, in Merchatwords, there are 9 features in MerchantWords to assist you to do your keyword research smoothly and perfectly. These are:

  • ASIN Plus Tool
  • Classic Search
  • Collections
  • Digital Shelf
  • Emerging Trends
  • Keyword Multiplier 
  • Market Insights
  • Page 1 Products
  • Bulk Search

We will give you a proper idea of all of these tools one by one so that you can know how to get 100% results out of them.

Selecting the Right Marketplace:

After login, you will see this surface. At the right side of the screen, you can click on the dropdown to select the marketplace you are looking for. We select the US for now to do our keyword research.

Classic Search:

At the top, you can search with your Keywords, Phrases, and ASIN quickly for an instant result. You can also find this option at the left in the second position after the ASIN Plus tool.

If you search with a keyword, you will find the total list of Amazon Keywords with Search Trends, Search Volume, and other results. You can also filter your search for having the exact result you are looking for.

ASIN Plus: 

ASIN Plus (A+) is a feature of Merchantwords. It is also called a powerful reverse ASIN tool. With this tool, you can search with an ASIN to find the entire keywords of that ASIN. Suppose you have a competitor and you want to know what types of keywords he used in his product listing. In that case, just collect the ASIN of that product and search with the ASIN Plus tool. You can see all the Keywords with a click and you can easily understand for which Keywords the product is ranked.


Collection tools will allow you to store all of your targeted keywords. You can easily add keywords and phrases with the help of collection tools. It will also allow you to download your collection with a CSV file. You can create a maximum of 10 collections in your Merchantwords account. There are 2-ways to create a collection. 

The first one is that you need to click on the “Co” button then write down your collection name in the “enter your collection name” and press the “+” button. After that, you are ready to add keywords.

2nd one: If you are already selected your targeted keywords but forget to create the collection, still you can create a collection using the “+Create” button. Just write down your collection name and press the “+Create“. All the selected keywords are saved under the collection tool.

Digital Shelf: 

Jumpstart your Amazon SEO research with the help of the Digital Shelf tool. This tool will help you to understand your current potential to reach customers, see your share of organic searches on the Amazon marketplace at a particular moment in time. Also, you can check where your ASIN ranks among other Amazon products (in terms of pricing, reviews, rating, and share of voice). 

To see your product digital shelf report, click on the “Ds” button from the sidebar then give the ASIN or ISBN and press “enter” from your keyboard. Your desired product will be shown here. After that click on your searched product from “YOUR REPORTS”.

Now you can see the Digital Shelf Report page. On this page, you can see your product marketplace, win%, Rank average, missing keywords, shared keywords, Share of voice, Organic rank performance, Digital shelf insights, Frequently seen words, Competing products, etc.

Emerging Trends:

Emerging trends (Et) tools on Merchantwords give you an exclusive look at a new search on Amazon, So you can find what is trending now. On Amazon, 25 to 30 million new keywords suggestions appear. With the help of the Emerging trends tool, you can find all the new search terms before your competition. 

To use this tool, press the “Et” menu and select your targeted “category” and “country” from the dropdown.

Once you make your selection, the data table will display the Top 20 Emerging Keywords along with their search volume, depth, and whether the search term is Brand New or Rediscovered.

Keyword Multiplier:

Keyword Multiplier (Kx) is the best way to find out synonyms and complementary keywords to enrich your SEO. These synonym words help identify the varieties of phrases customers are using to find similar products.  

Start using this Kx tool, click on the “Kx” button on the sidebar, write down your desired keywords on the “Enter word or phrase” search options and select the “Country” name. 

From there, you can view search volume and seasonality to ensure it’s the right keyword for your product. You can also begin your research in our Classic Tool and click over to Kx by selecting “SEE RELATED TERMS” to expand your reach.

Market Insights:

 Market insight (Mi) tool will help you to reach more buyers through the competition. You can search here with ASIN to get overall market insight and can generate a report. With the help of Market Insight tools, you can check the marketplace, the main product images of your search ASIN, all the ranking search terms for the product with a clickable link, product name, title, price, total reviews, star rating, etc. 

To get started with the tool, click on the “Mi” button, type your “ASIN or ISBN” in the search option field, and select the “country” name. After that, a report will be created within a minute. 

Now click on the Product and open your report to check all of the information.

Page 1 Products: 

You can easily find out the top seller rank information by using the “Page 1 Products” tool. This is the count of individual ASINs that appear organically on the first page when searching Amazon with this keyword phrase. You can see a maximum of 48 products that are currently ranked on top according to your search keywords. If you don’t see 48 competitor ASINs then there is a low competitor for your search and definitely, It’s an opportunity for you to rank your product into the first page of results.

To get started, click on the “P1” tab from the sidebar and write your product name in the “Enter word or phrase” section. After that select, the “country” and press “enter” from your laptop keyboard.

Now the main “Page 1 Products” will be appeared. On that page you can see, Min price, Max price, average review, Min reviews, Max reviews, star ratings, Amazon choice, product title, ASIN. All of the ASINs are linkable. So you can open any of the products to see more product details.

Bulk Search:

Bulk Search is known as a powerful bulk search tool. Bulk Search is known as a powerful bulk search tool. With the help of this tool, you can see ranking keywords for hundreds of products every month. you can work efficiently from the beginning. For each search keyword, you can also view the search volume, the total number of results (competing products), the number of sponsored ads, and total reviews for the products on the first page of the search results. 

For using this tool, press the “Bu” button from the left sidebar. When you click on the bulk search menu, a pop-up window will open. Now you need to select either “Keywords or ASIN” from the button then select the “country“. After that, input the “ASIN” one by one as per the instructions. You can add a maximum of 50 ASINs at once.

After searching with the ASIN, you will get a page with the Keywords for the ASIN/ASINs you search with. 

The Bulk Search tool is the last tool in Merchantwords. 

To conclude, MerchantWords is one of the most reliable and user-friendly keywords research tools for Amazon. It has a comprehensive database of real shopper data from Amazon. This keyword research tool offers keywords directly from Amazon, classifies keywords according to how often they are searched for, identifies the main category, and so on. We hope that you can easily do keywords research for your Amazon products by using all the Merchantwords tools. Not only keywords research but also competitor info, marketing strategy, and others insights. If you think this article is helpful please comment, share, and subscribe. Also, feel free to ask in the comment section, if you have any queries regarding Merchantwords. We will be happy to assist you with that.

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