In the ever-evolving world of e-commerce, staying ahead of the competition requires innovation and adaptability. One of the most exciting advancements in online shopping is Augmented Reality (AR), a technology that allows customers to visualize products in their real-world environment before making a purchase. Amazon, a leader in the e-commerce space, has embraced AR to enhance the shopping experience, offering features that let customers interact with products in a whole new way.
For certain products like shoes, sunglasses, or furniture, images or A+ content might not be enough. That’s where 3D content comes into play. With Amazon AR (Augmented Reality), sellers can take their listings to the next level by allowing customers to interact with products in a whole new way. In this guide, we will explore the key features of Amazon AR and delve into the importance of AR in online shopping.
In this article, we will cover:
- AR in Online Shopping
- The Key Features of Amazon AR
- The Importance of AR in Online Shopping
- How to Enable AR in Your Listings
- How to Create 3D Content in Amazon Listing
- Why Amazon Sellers Should Have 3D Images in Their Listing
- How Amazon Sellers Benefited with Augmented Reality
Augmented Reality in Online Shopping
AR (Augmented Reality) is a feature that enhances the online shopping experience by allowing customers to visualize products in their real-world environment before making a purchase. By using a smartphone or tablet, customers can see virtual products overlaid with their surroundings, helping them assess how items like furniture, decor, or clothing will fit and look in their actual space. This technology provides a more interactive and realistic shopping experience, allowing users to view products from different angles, try them on virtually, and make more informed buying decisions.
For over nine years, Amazon has been building, testing, and innovating on the AR experience for customers. In 2015 Amazon launched the first AR experience on TVs.
After two years, they launched “View in Your Room on Floor”. With this, customers can visualize products in their space. It’s currently the most widely enabled AR experience on detail pages. In 2019, they launched the first Virtual Try-On for beauty experience.
The Key Features of Amazon AR
Amazon’s Augmented Reality (AR) features provide a cutting-edge shopping experience, allowing customers to visualize products in their environments before making a purchase. Here are the key features of Amazon AR:
View in Your Room
Customers can use their smartphone cameras to place virtual products in their homes, helping them see how items like furniture, decor, and electronics will fit and look in their actual space. The AR feature scales products accurately to ensure that customers get a realistic sense of size and proportion.
360-Degree Product Views
Customers can rotate and view products from all angles, offering a detailed inspection that traditional photos cannot provide.
Try-On Experiences
Shoppers can use AR to virtually try on items like clothes, shoes, and accessories, ensuring a better fit and style match before purchasing. AR allows customers to see how makeup products, such as lipstick and eyeshadow, will look on their skin, helping them choose the right shades and products.
Interactive and Engaging Experience
Customers can interact with virtual products, move them around, and see how they function or fit in different settings.
Product Recommendations
AR can offer personalized product recommendations based on what customers view and interact with, enhancing the shopping experience and increasing the likelihood of additional purchases. Customers can see how different products work together, such as furniture sets or outfits, helping them visualize complete solutions.
The Importance of AR in Online Shopping
The importance of AR in online shopping cannot be overstated. Augmented Reality (AR) revolutionizes the shopping experience by allowing customers to visualize products in their environments before making a purchase. This technology offers a realistic preview of items such as furniture, decor, apparel, and cosmetics, enabling shoppers to see how products will fit and look in their spaces or on themselves.
AR not only improves the shopping experience but also helps reduce return rates and build customer loyalty. As a result, AR is becoming an essential tool for online retailers aiming to meet modern consumer expectations and stay competitive in the evolving e-commerce landscape.
According to Amazon stats, products that enable AR and viewing in 3D have a 1.5 to 3.5 percent high conversion rate. And 92% of shoppers think these features help make purchase decisions. They increase shoppers’ confidence and, ideally, reduce return rates.
How to Enable AR for Your Listing
It is quite simple for sellers to activate Amazon AR View for their products. To use Amazon AR View, you need to follow these steps:
Professional Seller Account: Sellers must first ensure they have a professional seller account with Amazon. Only professional sellers can use Amazon AR View.
Product Compatibility: Sellers must then ensure that their products are suitable for AR View. Currently, not all products are compatible with AR View. Typically, items such as furniture, appliances, electronics, toys, and others are particularly well-suited for AR.
Select the Product: After selecting the products, sellers need to browse the product list in their seller account and select the product for which they want to activate AR View.
Upload 3D Model: In the product information section, there is a section titled “Photos and Videos.” Sellers now have the option to upload a 3D model view of their product with AR View. Ensuring that the 3D model meets Amazon’s technical requirements is crucial. We are happy to assist with 3D modeling.
Save and Update: The seller must save the information and update the product after uploading the 3D model. Amazon will then review the 3D model.
AR View Activation: AR View will be automatically activated for the product once the 3D model is approved. Customers can then view the product in their environment using the AR View feature.
Availability: It is important to consider that Amazon AR View is currently not available for all categories and marketplaces. Sellers should therefore check the latest guidelines and availability to use the feature.
How to Create High-Quality 3D Contents
Scan Your Products
One way to create 3D content for your listing is by using Amazon’s mobile 3D scanning feature within the Amazon Seller app, available exclusively on iOS devices. If you have a brand-registered brand in your account, you will see the “Create 3D Models” option in the main menu of the Amazon Seller app.
To begin, click on “Get Started” and choose the product you want to scan. Amazon will let you know if your product is not eligible for the 3D experience.
The scanning process takes approximately 5-10 minutes, after which Amazon will create a 3D model of your product. The model may take up to 24-72 hours to be approved by Amazon.
When you submit your 3D models to your Amazon listings, they may be displayed with the following customer experiences, depending on your product.
Hire a 3D content creator
The second way of creating and uploading 3D content is by either creating the 3D model yourself or by hiring a 3D content creator and uploading it directly to your Seller Central account.
If you are looking for top-notch 3D content, but find it challenging to create, we are here for you. We will create awesome, high-quality 3D content for your listings. Just email us at info@ecomclips.com and we will catch you from there.
At Ecomclips, we’ve been helping sellers for over 12 years. Now, we’re excited to introduce this service just for you. Because we understand what sellers need most. With our team of experts and dedicated graphic designers, we’ll make your products stand out with stunning 3D visuals. Your customers will love to experience it in Augmented Reality.
Why Amazon Sellers Should Have AR View in Their Listing
As the e-commerce universe is transforming rapidly, sellers should cope with the flow to stand out from the competitors. The best sellers on Amazon always adopt new features in their business. It is the main reason behind they stay at the top. And if we talk about the customer they would love to shop more conveniently. Amazon AR View is a feature where shoppers get try-on facilities that significantly enhance shopping. So, if you don’t adopt this new feature in your business it might impact your business. If you want to make your business sustainable on Amazon, always stay one step forward from your competitors. Utilizing AR views in your listing will be one of the movements of keeping competitors behind.
How Amazon Sellers Benefit from Augmented Reality
Augmented Reality (AR) offers Amazon sellers numerous advantages, transforming how they present products and engage with customers. Here are some key benefits:
Interactive Product Visualization
AR allows customers to visualize products in their environment, making the shopping experience more interactive and immersive. This leads to a better understanding of the product and increased satisfaction.
Try Before You Buy
Customers can virtually try on products such as clothing, accessories, and makeup, reducing uncertainty and increasing confidence in their purchasing decisions.
Reduced Returns
By providing a realistic preview of the product, AR helps reduce the likelihood of returns due to unmet expectations.
Detailed Views
AR allows customers to see products from all angles and in great detail, highlighting features that may not be visible in standard photos.
Customization Options
Sellers can offer AR experiences that allow customers to customize products, such as changing colors or configurations, leading to a more personalized shopping experience.
By integrating Augmented Reality into listings, Amazon sellers can enhance the customer experience, increase conversion rates, and gain a competitive edge. AR not only improves product presentation and customer engagement but also provides valuable data insights, making it a powerful tool for modern e-commerce.
Conclusion
To sum up, with the key features of Amazon AR, sellers can create immersive and interactive shopping experiences that drive higher engagement and conversion rates. Enabling AR in your listings and creating 3D content are important steps for Amazon sellers aiming to stay competitive. These technologies provide a significant edge by enhancing product visualization and reducing return rates. Sellers who adopt 3D images and AR in their listings are regularly meeting the expectations of modern consumers, including increased customer satisfaction and loyalty. Ultimately, AR is not just a trend but a transformative tool that empowers Amazon sellers to deliver exceptional shopping experiences.
If you face any difficulties with creating 3D Amazon content or any other issues, contact us today in the comment box or email us at the following email address: info@ecomclips.com
To know more about Amazon, please check out our other blog. Also, you can check out our YouTube videos related to Amazon as well.
