If your goal is to become a successful 8-figure seller on Amazon, you’re in the right place. Let’s explore the top 7 secret Amazon Ads hacks that can elevate you from a 7-figure seller to an 8-figure winner.
At Ecomclips, we managed 500+ accounts and engage with leading brands daily. This experience has provided us with valuable insights into what successful 8-figure we do to maintain their competitive market position.
Join us as we explain the strategies that can propel you to the ranks of a growing Amazon bestseller.
Looking to scale your growth on Amazon? Whether you’re just starting or already established, knowing the top 7 secret Amazon Ads hack can give your sales a significant boost.
Here, at Ecomclips we manage over 1000+ Amazon seller accounts with 500M monthly PPC Ads spending. With years of working experience and expertise on Amazon PPC Ads, we have created the perfect list for boosting your Amazon sales with PPC sad. Here are the secrets for Amazon ad hacks that we are unveiling to you.
- Benchmark CVR (Ads Conversion Rate)
- Amazon Listing Q&A Section
- Amazon AI for Image Generator, Video builder, and Translator
- Image Index – Alt Text, Main Image
- Amazon Listing Review Hacks
- Listing A/B Test
- Amazon Store & Post
In this blog, we will cover the above mentioned top 7 powerful Amazon Ads hacks that will transform your listings and PPC to unlock incredible growth.
1. Benchmark Amazon Conversion Rate (CVR) Like a Boss
Understanding your Amazon CVR (conversion rate) is crucial for success. Aim for a CVR around the Amazon median for your product category. Whenever you go to your Amazon advertising console, you will see a tab called “Insights and Planning.” From there, click on “Brand metrics.” Select the category, then click on “Detailed metrics for your Brand in this Category.
Using the Amazon PPC Insights Data
After we launch the PPC Ad campaigns for a few weeks, we would get some valuable data like search term, keywords, bidding, cpc, etc. Here, we will see how to use the Amazon PPC “Brand Metrics” to boost your CVR and increase your sales. Here, you will find valuable information about your brand’s performance compared to the category median.
i. Accessing the Amazon PPC Brand Metrics:
- Log in to your Amazon advertising console.
- Navigate to the “Insights and Planning” tab.
- Click on “Brand Metrics.”
ii. Selecting the Amazon Category:
- Choose the category relevant to your product.
- Click on “Detailed Metrics for your Brand in this Category.”
iii. Analyzing the Amazon PPC Data:
Shopper Engagement Rate: Check your brand’s shopper engagement rate compared to the category median. If your rate is lower, it indicates that you need to improve engagement to increase conversions.
Conversion Rate: Focus on your conversion rate compared to the category median. If your rate is lower, it’s crucial to optimize your listing to improve conversion.
New-to-Brand Customer Rate: Analyze how many new customers your brand is attracting compared to the category median. Increasing this rate can lead to higher conversions and sales.
Awareness and Consideration Metrics: Evaluate your brand’s performance in terms of awareness and consideration. Identify areas where you are below the category median and work on improving them to increase conversion.
iv. Implementing Changes On Amazon PPC Ads:
Here, we will see how
- Based on the data from the Brand Metrics, identify areas where your brand is underperforming.
- Use targeted advertising campaigns to increase brand awareness and attract new customers.
- Optimize your listing, including titles, images, bullet points, and A+ content, to improve shopper engagement and conversion rate.
- Regularly monitor your performance metrics and make adjustments as needed to continually improve your CVR.
By effectively utilizing the “Insights and Planning” Brand Metrics, you can identify areas for improvement and implement targeted strategies to increase your conversion rate and achieve more sales on Amazon.
2. Amazon Q&A Expertise
Amazon has improved the Q&A section for their listings. You can now search for specific questions related to your product. Adding Amazon Q&A to your listing can help increase conversion and improve search visibility.
Hacking the Amazon Q&A Section
Here’s the secret, Amazon’s algorithm prioritizes listings with informative Q&A sections that address customer concerns and provide valuable product information.
- Identify Common Customer Questions: Tools like Amazon Comprehend can analyze competitor listings and product reviews to identify frequently asked questions about similar products. This gives you a head start on understanding what potential customers are curious about.
- Craft Clear and Concise Answers: When responding to questions, prioritize clarity and conciseness. Use relevant keywords throughout your answers, but ensure they read naturally.
- Start with Simple Yes/No Answers: A quick yes/no response can be effective for straightforward questions. This demonstrates responsiveness and provides a clear answer for easy-to-answer inquiries.
- Incorporate Keyword-Rich Answers: For more complex questions, figure relevant keywords into your answers while providing valuable information. This not only helps users find your Amazon product listing but also improves your search ranking within Amazon.
Bonus Tip: Regularly, keep an eye on your Amazon Q&A section and respond quickly to new questions. This demonstrates engagement and builds trust with potential buyers.
By implementing these Amazon Q&A success techniques, you’ll be well on your way to boosting your brand status score, improving search ranking, and ultimately generating more sales on Amazon!
3. Utilizing Amazon’s AI Tools
We’ve explored the power of benchmarking CVR, knowing Q&A sections, now, let’s jump into Hack #3: Amazon’s AI Tools. Here, we’ll figure out how to take advantage of Amazon’s suite of AI tools to elevate your product listings, achieve market share, and fill up your goal.
Here are some methods that you can utilize these:
i. Image Generator: The Amazon Creative Image Generator is a free tool available to sellers in the Amazon advertising console. It allows you to create custom images for your product listings quickly and easily, without the need for any graphic design experience. With this tool, you can create professional-looking images that will help your products stand out and attract more customers.
ii. Translations Tools: Amazon Seller Central offers free translation tools to translate product listings, brand info, and more into various languages. Expanding your Amazon business to new markets has never been easier with Amazon’s free translation tools. By translating your content, you can reach new customers around the world and grow your business like never before.
iii. Amazon Video Builder: Amazon’s Video Builder tool allows sellers to create engaging videos to showcase their products and attract more customers. Utilizing Amazon’s Video Builder tool offers several benefits for sellers.
Firstly, it improves product visibility by effectively showcasing products, grabbing the attention of potential customers, and increasing their visibility on Amazon.
Additionally, these engaging videos provide shoppers with a more interactive and informative shopping experience, leading to improved customer engagement.
Moreover, high-quality videos help customers make informed purchase decisions by providing them with a better understanding of your products, ultimately leading to higher conversion rates.
iv. ChatGPT (or similar AI tool): You can craft compelling product descriptions, titles, and bullet points that resonate with your target audience. Utilize AI writing assistants to overcome writer’s block and generate clear, concise, and keyword-rich product copy.
Remember: AI writing assistants should be a starting point, not a replacement for human creativity. Refine the generated text to ensure your brand voice and message come through.
By using the power of Amazon’s AI tools, you can streamline your listing creation process, generate high-quality content, and reach a wider audience. This translates to more clicks, conversions, and ultimately, increased sales on Amazon!
4. Image Index – Alt Text, Main Image
High-quality, eye-catching images are the key element of successful product listings on Amazon and boost sales. Amazon’s search algorithm heavily depends on image data to understand and rank your products. Here’s how to optimize your image strategy and boost Amazon sales:
Craft Keyword-Rich Alt Text
Alt Text, or alternative text, is a hidden important tool in your image optimization strategy. It’s a short description that displays when an image fails to load or for users with screen readers. Here’s the key:
- Describe Product Accurately: Use clear and concise language to describe your product in the Alt Text section.
- Incorporate Relevant Keywords: Naturally, weave in relevant keywords that potential customers might search for. This helps Amazon’s algorithm understand your product and improve your search ranking.
Products Main Image: Capture Attention and Boost Clicks
Your product’s main image is the first impression for potential buyers. Here’s how to make it count:
- High-Quality Photos are Essential: Invest in professional-looking product photos with clear backgrounds and good lighting. Blurry or pixelated images will deter customers.
- Showcase Your Product from Multiple Angles: Don’t just show the front! Include additional images that showcase different sides, features, and potential uses of your product.
By optimizing product images, you’ll increase your chances of ranking higher in search results attracting more potential buyers, and boosting sales.
5. Amazon Listing Review Hack
Customer reviews are the lifeblood of any successful Amazon seller. They not only provide valuable feedback for potential buyers but also significantly impact your product’s visibility and credibility. However, getting a substantial number of reviews can be a challenge, especially for new products or brands. That’s where the “Review Hack” comes in.
How to Implement the Review Hack:
Here’s how to implement the review strategy and boost Amazon sales:
i. Multiply Product Variations: Create one listing for all product variations, including different colors, sizes, and quantities.
ii. Optimize Product Listing: Ensure that your product listing is optimized with high-quality images, detailed product descriptions, and compelling bullet points to attract buyers.
iii. Encourage Customer Reviews: Encourage customers to leave reviews and ratings by providing excellent customer service, following up with buyers after purchase, and offering incentives such as discounts or freebies for leaving a review.
iv. Monitor and Respond to Reviews: Monitor customer reviews and respond promptly to any negative feedback. Addressing customer concerns and resolving issues can help improve your product’s reputation and encourage more positive reviews.
By implementing these strategies is not just about boosting sales in the short term, but also about building a solid foundation for long-term growth.
6. Amazon A/B Testing Matters
A/B testing or split testing in your PPC campaigns and listing elements such as titles, main images, and A+ content. This will provide valuable insights to optimize your listings for better performance.
According to Amazon, utilizing Manage Your Experiments led to a staggering 25% increase in sales for brands in 2023.
Elements to A/B Test on Amazon:
- Product Titles: Experiment with variations to optimize search ranking and click-through rates.
- Product Descriptions: Test variations in format, length, and content style to resonate with the target audience.
- Product Images: Analyze the impact of different images on customer engagement and conversions.
- Pricing Strategies: Experiment with price points and discount strategies to maximize sales and profitability.
- Product Reviews and Ratings: Test methods to solicit reviews and ratings, raising social proof and customer trust.
- Amazon Advertising Campaigns: Optimize ad copy, targeting options, and bidding strategies for improved campaign performance.
- Enhanced Brand Content (EBC) and A+ Content: Test different content modules to increase the visual appeal and showcase product features effectively.
By utilizing the potential of A/B testing across various elements, sellers can stay ahead in the competitive Amazon Marketplace and unlock new avenues for growth and success.
7. Amazon Stores & Posts
We’ve explored several powerful Amazon Ads hacks, from benchmarking your CVR to A/B testing your listings for maximum impact. Now, let’s delve into Hack #7: Amazon Stores & Posts. We’ll explore the hidden potential of these features to elevate your brand presence and drive sales on Amazon.
Advantages of Amazon Stores & Posts:
Here are the advantages of using Amazon Stores and Posts:
i. Showcase Products in Style: Curate product collections that cater to specific customer needs or interests. Utilize features like carousel banners and product grids to showcase your offerings impressively.
ii. Boost Brand Visibility: Amazon Store allows sellers to create a customized storefront, showcasing their brand and products professionally and engagingly. By creating an Amazon Store, sellers can significantly improve their brand visibility and stand out from the competition.
iii. Expand Reach with Amazon Posts: Amazon Posts allow sellers to create shoppable content that appears on Amazon’s feed, related product detail pages, and in search results. By sharing engaging content such as product images, videos, and stories, sellers can reach new customers and drive traffic to their Amazon Store.
iv. Drive Traffic and Engagement: Amazon Posts encourage shoppers to engage with content and click through to learn more about products. By creating compelling and informative content, sellers can drive traffic to their Amazon Store and increase sales.
v. Increase Brand Loyalty: By creating a branded shopping experience with Amazon Store, sellers can build stronger relationships with their customers and increase brand loyalty. This encourages repeat purchases and turns satisfied customers into brand customers.
By using the power of Amazon Stores and Posts, you can create a more engaging shopping experience that fosters brand loyalty and ultimately drives sales.
Bonus Tip: A well-designed store and engaging posts can set you apart from the competition and make a lasting impression on potential buyers.
Extra Tip: Grab The Best Selling PPC Keywords
So far we have see all the conventional methods on how we can grow sales on on both PPC and a few organic ways. Now, lets dive into the keyword harvesting part. Here, we will see, how as a seller with the help of Helium10 you can grab the keywords that actually can make sales!
Simply, open your Helium10 tool, go to the Cerebro tool and put the Organic rank filter it from 1 to 50, this will give you the top and best selling keywords that your competitor sellers has used. This amazing hack will help you to get more clicks with less spending by using the right keywords for your Amazon PPC Ads.
Insights!
By implementing these top 7 secret Amazon ads hacks, you can achieve the full potential of your PPC campaigns and propel your brand towards extraordinary success. Stay ahead of the competition, dominate the marketplace, and revolutionize your advertising strategy with these game-changing tactics.
Here, at Ecomclips, we have been helping many Amazon sellers to boost their sales and capture the marketshare with both PPC and organic SEO. If you need any help on boosting your Amazon sales or making growth on your brand, please don’t hesitate to mail us at our email address info@ecomclips.com.
Additionally, if you need any assistance, please reach out to us through the comment box. We are here to assist you in managing PPC advertisements to improve your profit, so we offer a personalized approach to our service.
