Target is a desirable marketplace for sellers. But getting the chance to sell on target marketplace is not easy and simple. It is an invite-only platform. You cannot get to sell on it unless Target invites you. So, we came up with this article on how to get an invitation from the Target marketplace.
In this article we’ll cover:
- What is Target marketplace
- What is Target Plus
- Why you should start selling on Target
- What are the qualities to get invited by Target
- What is the application process
What is Target Marketplace and Plus:
Target is a well-known retail chain in The U.S.A. and It has a huge variety of products in different categories. It operates both physical and online stores.
Target’s third-party marketplace is known as Target Plus (often refers as Target+). It allows third-party sellers to sell their products on its online platform.
Unlike Amazon and other platforms, Target is an invite-only platform. It has a highly selective approach to connect with the sellers. About 1.2K third-party sellers are selling different category products on Target.
Big brands alongside resellers from other marketplaces can sell on this platform.
Why you should start selling on Target
You should start selling on target. But why? Well, there are many reasons.
- It’s an Invite-only platform – So getting a chance to sell here is an exclusive opportunity.
- It has a great reputation & trust
- Low Competition – Easy to stand out
- Huge customer base
- High chance of profitability
- Target supports the sellers & treats them in a special way
- Not only big brands, but resellers also can sell
- High visibility – has the opportunity to get organic sales
- Not many products in one category – give new sellers a chance to succeed and sustain
- No hidden fee. The referral fee is between 5 to 15%
- Allows to build and customize storefront
How to get the invitation from Target
It’s an invite-only platform. Nobody can join unless Target wants them. The key is to get its attention. If you have certain qualities you could get that.
Qualities to get its invitation:
- Build a Strong Online Presence (Own Website & Social Media)
- Create a great brand Reputation
- Have unique & High-Quality Product (GS1 certified UPCs)
- Good Sales Record
- Good performance on other online marketplaces
- Maintain Excellent Reviews and Ratings
- Should have some special capability/ability, like – giving great customer support, and knowing multichannel software.
- Ability to maintain the best content rating (Image requirements)
- Business is registered in the USA (W9, DUNS)
- Meet shipping requirements like – Fast shipping, or 24-hour shipping
- The price should be the same level as it is on other platforms
How to Submit an Application to Get the Invitation
There is a way to submit an application form online. In this link, you’ll find the form and its basic requirements.
Target’s team will evaluate all submissions and will reach out if your assortment aligns with its current priorities. Responses are not guaranteed.
Basic Requirements:
1. The business is registered in the USA and can provide:
- US Business Address
- W9
- Employer Identification Number (EIN) social security number not accepted
- Data Universal Numbering System (DUNS)
2. Can meet Target Plus shipping requirements:
- Can ship with approved carriers (UPS, USPS, or FedEx)
- Can fulfill all orders from the United States
- Can fulfill within a 24-hour building lead time and 5 or fewer business days in transit
- Cannot use competitor fulfillment services
3. All products will have GS1-certified UPCs on the product itself:
- GS1: Authentic barcodes powered by GS1 uniquely identify your brand & products in e-commerce
- UPC: Universal Product Code is a barcode symbology that is used worldwide for tracking trade items in stores
4. Can meet onboarding requirements:
- 75% of the agreed SKU count live within 75 days of Target Plus contract signing
5. Can provide size charts for all wearable items in grid (non-image) format
- Can register any ESIM/Hazmat items with third-party compliance partner, UL-WERCSmart (WERCS):
- ULWERCSmart is Target’s 3rd party compliance partner and manages all product environmental safety data (ESIM). For Target Plus, these items require registration to ensure proper handling of in-store/CRC returns. This registration data is the first thing systematically validated on items and must be complete before any item data can be sent or reviewed by Target.
6. Can include in application submission an Excel file of the total assortment details for all the SKUs you would like to bring on to Target Plus for the team to review with these column headers:
A. Partner SKU
B. Barcode (EAN)
C. Brand
D. Product Title
E. Product Description
F. Partner Item Category
G. Primary Image URL
H. Ship Speed (Ground, 2 day, 1 day)
I. Retail Price
J. Partner Item Subcategory
Source:
Conclusion
If you want to be a target marketplace seller, then you can follow this guide to get their attention which may lead you to get their invitation.
Some of our Target marketplace blogs –
- How to Sell on Target Marketplace with a 35% Sales Increase
- Size Chart to Your Target Listing to Increase Conversion | Target Listings Product Page Improvement
- How to Add Negative Keywords in Target Chain Store Advertising Campaigns
So, if you need any kind of help, like setting up your website, increasing the quality of your content, running ads, or if you face any trouble submitting this application, and fulfilling these requirements, like – GS1 certification, selling on target marketplace, or any kind of matter, we can definitely provide you with the support you want.
You can also check out our website www.ecomclips.com and get more updates! Keep browsing our blog to get more articles related to e-commerce. You can also mail us at info@ecomclips.com if you need any more help with Target.
