Increase eBay Sales with Store Optimization and More
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eBay

Increase eBay Sales with Store Optimization and More

Having an eBay store is not enough if you want to stand out from all the competition especially when you are competing with over 18 million sellers on a platform like eBay. 

You always have to try to get better visibility, so that your customer will find you easily. So that new buyers know about your brand. 

In this article, you will learn how to increase eBay sales and enhance visibility. 

Quick Overview of How to Promote eBay Store- 

  • How to Optimize Your Store 
  • How to Conduct Keyword Research for Title and Description
  • How to Leverage eBay Promotion
  • How to link Social Media
  • How to Run a Sales Event
  • Encourage Reviews

How To Optimize Your Store

When you search for something on eBay to purchase, do you ever go to the second page? The answer is No!

Almost every buyer finds and buys their product from the first page. So for sellers, ranking on the first page is super important.

So, you have to Optimize everything,  your product title, description, and Main images. 

Make sure you do proper SEO, this means creating clear keyword-rich titles, Writing detailed product descriptions, and using high-quality photos. 

Not to mention that your listing must match eBay’s catalog.  

You can use themes for your product listing. That would be cool! Your listing will be eye-catching, stylish, and attractive. 

And the good part is you can customize your listing as well. So, where can you find templates? Well you can check our product –    https://boostontime.com/ebay-template-builder/ 

We have a lot of themes to make your listing super cool! 

How to Conduct Keyword Research for Title and Description

Let’s say you sell a mini fridge. Now when a customer searches for a mini fridge in the search results, they type their preferences such as Mini-fridge black color, Mini fridge white color, etc. 

These are the keywords. 

Your product title should be added to this type of keyword so that when a customer searches for it, your item appears first. 

Write your product titles with engaging and relative keywords. You can research your competitors to find out what keywords they use. 

There are many tools out there such as Zik analysis, you can take the help of those. 

Your product description should be detailed and have to be written in readable language. Try to implement keywords, that will also help with SEO. 

How to Leverage eBay Promotion

You can promote your store. The process is simple but the result will be mesmerizing. 

Well, this is not free by the way. You have to pay for this. 

When you promote your store it will look like this image below- 

When a curious buyer clicks on shop now he/she will land on your store page. 

Here is the process to promote your store- 

Go to Seller Hub. From the store click on store Traffic. Click on Promote your store, then click on Create campaign. 

You can select a category here. You can add specific categories to this.

Add your categories. You can select categories from the ‘Select a category’ section.  

Next up is the keyword section. You can also add keywords manually. After that, you need to add a daily budget.  

And then Name your campaign, and set a campaign duration. After all this hit the launch button.
And you are all set. 

How to link Social Media

You can link your social media with your store. And post or promote your items or your store outside eBay. If you have a Facebook page, YouTube channel, or TikTok account, you can handle your publish your post from eBay and this post will automatically be added to your social media account. How cool is that! Pretty cool I think! 

This is easy to add.. Just click on Social, 

Now, this page will appear (see the below image), and then add the social media links one by one. 

Once you add the social media links you can post your product details or whatever you want, from this following section shown in the below image.  You can also view analytics here.

How to Run a Sale Event

Running PPC ads will help you rank on the search page, but running promotions can attract buyers. You can set a coupon, or give discount on purchases. Or maybe a strikethrough rate. 

Go to sellers hub… form marketing click on discount. 

Now in the Create discount– you can find options such as coupons, sale events, and volume pricing. 

Let’s go with the coupon first.  Click on the coupon. 

Give an offer name, then give a code, you can add a suggested code from the suggested coupon code section, or you can make your own. 

 Now select a discount type.

Set a limit on how much a buyer can save using your coupon. 

Now set a budget. 

You can add promotional photos. 

Anyway,  add a description here and set a start and an end date. Now if you launch this 

Your coupon will be set. 

How to add a sale event

Click on state event.  

Now set the percentage or amount. Set a start and an end date, now add items.   

After all this click launch and you are all set. 

How to add Volume Pricing

Now set the volume pricing click on this.  Give an offer name. 

Set the pricing tier, like if someone buys two items will get a 10% discount.

If buys three then will get 15%. 

You can change the percentage. Now add inventory. You can select items two thousand max, or you can create rules for no limitation. 

You can select items by entering a specific SKU or Item ID. 

Okay now give a start and an end date and simply click on lunch. 

I think you got this. This is pretty simple but effective. Besides all this, you also need to focus on ratings and reviews as well. 

Because 90% of shoppers check reviews before buying anything! And that’s why having plenty of positive feedback on your eBay listings gonna be a game changer. 

Focus on ratings and reviews

you must have to deliver amazing customer service. Try to respond quickly to messages and handle issues smoothly. 

Do not ask or force customers to give you good reviews, instead a simple email reminder with a link makes it easy for buyers to share their thoughts. 

Conclusion

The benefits of promoting your eBay store outweigh the time and effort required. You may increase eBay sales and draw in more customers by making your listings better, using eBay’s tools, and utilizing email and social media promotion. Put these tactics into practice right now, and see how your sales on eBay store grow!

Some blogs to increase visibility and boost sales on eBay –

If you think this post has been helpful for you, please share this post with your friends and the e-commerce community. You can also check out our website www.ecomclips.com and get more updates! Keep browsing our blog to get more articles related to e-commerce. You can also mail us at info@ecomclips.com if you need any more help with eBay.

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