When it comes to online business, product research & keyword research are a must. Amazon product listing optimization is not just creating listings, it is more than just picking the right keywords or showing up first in the search rankings. Sellers must adopt the right strategy, as they embark upon e-commerce journeys.
Amazon product listing optimization is all about identifying keywords relevant to your product and sculpting your listing in a way that lets your product rank well in Amazon’s search engine for those keywords. Sellers are required to integrate game-changing tools and strategies to bring consistent and meaningful traffic to their products
In this blog, we will dive into the fundamentals of Amazon SEO tools – AMZScout vs JungleScout, why you should care, and which tools and strategies you should employ that enable sellers to find the best products and keywords, giving it a prime stage on the prime marketplace.
Jungle Scout:
Jungle Scout is a powerful SEO optimization tool that enables sellers to discover high-value keywords and find and track winning products. From product research to powerful market intelligence, this tool gives you critical insights for eCommerce success.
Jungle Scout Browser Extension:
Jungle Scout Extension gives sellers a bird’s-eye view of a market as they browse. You can add the power of Jungle Scout to your web browser by simply installing our extension for either Chrome or Firefox. It will allow you to evaluate new opportunities, and forecast product sales.
Jungle Scout Extension will display the results divided into the following sections: a quick summary along the top of the page, a Sales Overview – Daily Sales, Monthly Sales, Monthly Revenue, and Net Profit/Sales.
Click on Jungle Scout on the right of the middle page and it will display up-to-date sales statistics product demand, competitive data, and profit projections directly from Amazon for the product page or search results page you’re viewing.
Keyword Scout:
Jungle Scout has everything you need to establish a robust and fruitful SEO strategy. In simpler terms, Keyword Scout is a key feature that helps find high-converting keywords for your listing and gets critical insights into your competitors’ keyword strategy.
Keyword Scout helps collect potentially thousands of traffic-driving keywords that are most relevant to your product listing. Helps find quality keywords and reverse-search competing ASINs for organic and sponsored keyword ranking data.
Jungle Scout’s Listing Builder:
With data-driven listings, Jungle Scout’s Listing Builder lets you compete for critical ranking on Amazon search results. Improve your ranks by optimizing your listings with suggested keywords!
Some Significant Key Features of Jungle Scout:
-> Product Tracker
You can confidently choose your next product to sell on Amazon. Product Tracker allows you easily organize, group, and compare product ideas and sales metrics.
-> Product Database
With the advanced filters, Jungle Scout helps quickly reveal profitable opportunities on Amazon with their advanced filters.
-> Supplier Database
Give you access to a world of confirmed, high-quality manufacturers to make your product idea a reality.
-> Inventory Manager
The inventory manager will tell you how much stock you’ll need for your FBA business and when to order it.
-> Promotions
Helps sellers to promote sales, earn coveted reviews, and propel their listing’s rank.
-> Listing Builder
Improve Amazon listings and rank higher with a proven keyword strategy.
-> Rank Tracker
Get keyword rank history for multiple keywords at the same time — all on one graph.
AMZScout:
AMZScout is a collection of tools that have been designed to help you start and grow your Amazon business. It allows sellers to find profitable, low-competition products, and discover popular product keywords and verified suppliers.
AMZScout PRO Extension:
AMZScout PRO Extension is a powerful feature that enables you to Check the Product Potential and Level of Competition, Find profitable products based on solid sales statistics and estimate the income you can expect as a new seller in an existing niche.
Whether you are a beginner or an expert, AMZScout PRO Extension provides you with significant information: a list of products, their brand, category, ranking, price, and more. It displays a quick summary along the top of the page, a Sales Overview – monthly sales, average sales rank, average price, reviews, visibility score, niche score, product ideas, seller kit, and more.
AMZScout Amazon Keyword Tools:
AMZScout keyword tools help find hundreds of relevant keywords for your products and drive customers to your product listings with keywords your competitors don’t know about. The keyword generators provide you with accurate data for over 3 billion search terms.
Some Significant Key Features of AMZScout:
Product Database
Product Database tools help filter Amazon products and quickly access their supply, demand, competition, and more.
Reverse ASIN Lookup
Allows you to gather new keyword ideas from competitor pages and improve your own product listings.
Amazon Keyword Tracker
Set up keyword tracking for your listings and keep an eye on how optimization affects your sales and ranking.
Sales Estimator
Using the sales rank, predict the quantity of sales for the particular specialty.
Amazon Super URL Tool
Helps create smart links that boost your Amazon search rankings and increase product sales.
AMZScout vs JungleScout: How they Differ?
- While JungleScout doesn’t provide a free trial, AMZScout does.
- The pricing on AMZScout can be a little ambiguous, however, the pricing on JungleScout is very apparent.
- While JungleScout has a few useful features to help optimize listings and keep an eye on competition, AMZScout doesn’t have as many options for established merchants.
- In contrast to JungleScout, which has no free tools, AMZScout provides three excellent ones.
The Similarities
- Both of tools provide excellent lessons for beginning users.
- Each of them has a Chrome extension.
- Both of them provide useful keyword and product tools.
- They both have great customer support
AMZScout comes with two pricing plans:
- PRO Extension – starting from $16.49/month
- Amazon Seller’s Bundle – starting from $29/month
- It also has a 7-day free trial period.
Jungle Scout, on the other hand, comes with 3 standard plans:
- Basic – starting from $29/month
- Suite – starting from $49/month
- Professional – starting from $84/month
3 packages for those who want to use Jungle Scout and learn:
- Start-up Suite – $189/three months, then $69/month
- Entrepreneur Suite – $349/six months, then $69/month
- Freedom Builder Bootcamp – $999/year
- Jungle Scout doesn’t offer a free trial, however, it offers a 7-day money-back guarantee.
These two tools’ main functionalities are very similar. Of course, they all have distinctive qualities. However, if we consider what we have said thus far, we could claim that they are tied. Everything, relies on the seller’s choices and requirements. For those sellers who merely require a tool for product and keyword research, AMZScout, for instance, will work well. For retailers seeking a more complete solution that does more than just identify winning products, Jungle Scout is the perfect choice. Your choice will therefore be based on the requirements you have for the instrument.
